📌 Core Information
🔹 Job Title: Marketing Manager, CRM Operations – Yahoo Sports
🔹 Company: Yahoo
🔹 Location: United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (occasional office attendance)
🚀 Job Overview
Key aspects of this role include:
- Executing dynamic, data-driven marketing campaigns across email, push, and newsletter channels to engage millions of sports fans.
- Managing lifecycle programs and ensuring optimal user experience.
- Collaborating with engineering and data teams to optimize targeting strategies.
- Continuously improving campaign performance through A/B tests and optimization.
ASSUMPTION: This role requires a balance of marketing creativity and technical know-how, with a strong focus on CRM operations and data-driven strategies.
📋 Key Responsibilities
✅ Build and deploy engaging, user-led campaigns across email, push, and newsletters to support sports marketing initiatives.
✅ Own the setup, maintenance, and quarterly audits of recurring and triggered CRM programs.
✅ Stay up to date on the latest trends in email marketing, mobile engagement, and personalization strategies.
✅ Partner with engineering and data teams to translate business objectives into smart targeting strategies and technically sound audience segments.
✅ Implement A/B tests and campaign experiments to continuously improve performance.
✅ Build dashboards and produce quarterly roll-up reports to share performance insights, test results, and recommendations for future improvements.
ASSUMPTION: This role requires strong attention to detail, project management skills, and the ability to thrive in a fast-paced, dynamic environment with multiple competing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 2-5 years of experience executing CRM programs, with hands-on knowledge of email, push, and SMS marketing campaigns.
Required Skills:
- Familiarity with HTML and experience resolving common email coding problems.
- Ability to work with large-scale audience segments and troubleshoot data or targeting issues.
- Proficiency with CRM tools and platforms (e.g., Zeta, Moveable Ink, Stensul).
- Strong project management skills and attention to detail.
- Collaborative spirit, strong communication skills, and a proactive, solution-oriented mindset.
- Proficiency in essential business tools, including Google Workspace (Sheets, Docs, Slides), Microsoft Office (Excel, PowerPoint, Word), and Photoshop.
Preferred Skills:
- Experience with dynamic content scripting (e.g., liquid scripting).
ASSUMPTION: Candidates with experience in sports marketing or a passion for sports may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: $65,625 - $136,875/yr (varies based on location, skills, and experience)
Benefits:
- Healthcare
- 401k
- Backup Childcare
- Education Stipends
Working Hours: Full-time, with occasional office attendance required for in-person events or team sessions.
ASSUMPTION: Yahoo offers flexible hybrid work options, allowing employees to balance work and personal life effectively.
📌 Applicant Insights
🔍 Company Context
Industry: Yahoo is a trusted guide for millions of users around the world, delivering personalized content and experiences through its iconic products. It serves as a leading destination for comprehensive sports news and innovative fantasy games.
Company Size: Yahoo has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Yahoo was founded in 1994 and has since grown into a global leader in digital media, technology, and advertising.
Company Description:
- Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through its portfolio of iconic products.
- Yahoo is committed to providing an accessible environment for all candidates during the application process and for employees during their employment.
- Yahoo believes that a diverse and inclusive workplace strengthens the company and deepens its relationships, fostering a culture of belonging with programs, events, and fellowship that help educate, support, and create a workplace where all feel welcome.
Company Specialties:
- Innovation
- Internet
- Technology
- Advertising
- Media
- Consumer services
- Search
- User experience
- SEO
- Online advertising
- Internet marketing
Company Website: www.yahooinc.com
ASSUMPTION: Yahoo's diverse range of products and services offers employees the opportunity to work on various projects and initiatives, fostering continuous learning and growth.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in CRM operations or a related field, looking to grow their impact on a high-visibility team.
Reporting Structure: The Marketing Manager, CRM Operations will work closely with marketing strategists, engineers, and analysts to deliver personalized experiences at scale.
Work Arrangement: This is a hybrid role, requiring occasional office attendance for in-person events or team sessions.
Growth Opportunities:
- Learning best-in-class lifecycle marketing practices along the way.
- Gaining experience working with one of the world's most recognized brands in the sports and digital media industry.
- Potential career advancement opportunities within Yahoo's large and diverse organization.
ASSUMPTION: This role offers a unique opportunity for candidates to grow their impact on a high-visibility team, working at the intersection of sports and digital media.
🌍 Location & Work Environment
Office Type: Yahoo's headquarters is located in New York, NY, with additional offices and remote work options available.
Office Location(s): 770 Broadway, New York, NY 10003, US
Geographic Context:
- Yahoo Sports is one of the internet's leading destinations for comprehensive sports news and innovative fantasy games, making it an ideal fit for sports enthusiasts.
- Yahoo's global presence offers employees the opportunity to work with a diverse and international team.
- Yahoo's commitment to providing an accessible environment for all employees fosters an inclusive work culture.
Work Schedule: Full-time, with occasional office attendance required for in-person events or team sessions.
ASSUMPTION: Yahoo's flexible hybrid work options allow employees to balance work and personal life effectively, promoting a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with hiring managers and team members to discuss job responsibilities, qualifications, and career goals.
- Background check and reference verification for final candidates.
Key Assessment Areas:
- Technical CRM and email marketing skills.
- Problem-solving and analytical thinking.
- Communication and collaboration skills.
- Adaptability and ability to thrive in a fast-paced environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant CRM operations, email marketing, and sports marketing experience.
- Demonstrate your passion for sports and understanding of Yahoo Sports' audience in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively in a dynamic environment.
ATS Keywords: CRM operations, email marketing, push marketing, project management, data analysis, HTML, dynamic content scripting, collaboration, communication, problem-solving, Google Workspace, Microsoft Office, Photoshop
ASSUMPTION: Yahoo's application process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- CRM tools and platforms (e.g., Zeta, Moveable Ink, Stensul)
- Google Workspace (Sheets, Docs, Slides)
- Microsoft Office (Excel, PowerPoint, Word)
- Photoshop
- HTML and dynamic content scripting (e.g., liquid scripting)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to execute campaigns, manage lifecycle programs, and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Inclusion
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic environment
- Strong project management skills and attention to detail
- Collaborative and solution-oriented mindset
Self-Assessment Questions:
- Do you have a passion for sports and an understanding of Yahoo Sports' audience?
- Are you comfortable working in a fast-paced, dynamic environment with multiple competing priorities?
- Do you possess strong project management skills and attention to detail?
- Are you a collaborative team player with a proactive, solution-oriented mindset?
ASSUMPTION: Candidates who align with Yahoo's company values and work style are more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Managing multiple competing priorities and tight deadlines in a fast-paced environment.
- Troubleshooting data or targeting issues with large-scale audience segments.
- Occasional office attendance for in-person events or team sessions, which may disrupt work-from-home routines.
- Keeping up with the latest trends in email marketing, mobile engagement, and personalization strategies.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive, solution-oriented mindset.
📈 Similar Roles Comparison
- This role focuses on CRM operations and lifecycle management, whereas related positions may emphasize other aspects of marketing, such as content creation, social media management, or paid advertising.
- Yahoo Sports is one of the internet's leading destinations for comprehensive sports news and innovative fantasy games, making it an ideal fit for sports enthusiasts.
- Career progression in this role may lead to opportunities in marketing strategy, management, or specialized marketing functions within Yahoo's large and diverse organization.
ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to related positions within Yahoo or other organizations.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new product launch or feature update for Yahoo Sports users.
- Optimizing push notification engagement by A/B testing different messaging and timing strategies for Yahoo Sports' mobile app.
- Collaborating with data teams to segment Yahoo Sports' user base and create personalized newsletter content based on user behavior and preferences.
ASSUMPTION: These sample projects illustrate the hands-on, data-driven nature of the Marketing Manager, CRM Operations role at Yahoo Sports.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Yahoo Sports marketing department?
- How does this role contribute to Yahoo Sports' overall marketing strategy and goals?
- What opportunities are there for professional growth and development within this role and Yahoo as an organization?
- How does Yahoo support work-life balance for its employees, particularly for hybrid or remote workers?
- Can you provide examples of successful CRM campaigns executed by the Yahoo Sports marketing team, and what made them effective?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant CRM operations, email marketing, and sports marketing experience.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively in a fast-paced environment.
- If selected for an interview, be ready to discuss your passion for sports and understanding of Yahoo Sports' audience.
- Follow up with the hiring manager or recruiter within one week of your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
