📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: D.R. Horton
🔹 Location: Mount Laurel, New Jersey
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-08-06
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans for the Mid-Atlantic region
- Ensuring brand consistency across all marketing materials and campaigns
- Collaborating with regional leadership, sales teams, and marketing personnel
- Managing marketing budgets and allocating resources effectively
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Manage and lead the development of a comprehensive strategic marketing plan for the region
✅ Ensure brand consistency across all marketing materials and campaigns
✅ Coordinate with the Region Vice President and support sales area managers and marketing personnel
✅ Manage marketing budgets and allocate resources effectively
✅ Travel overnight as needed
ASSUMPTION: This role may require occasional travel to visit communities and attend meetings.
🎯 Required Qualifications
Education: Bachelor's degree from a four-year college or university
Experience: Four to six years of digital marketing experience
Required Skills:
- Advanced knowledge of SEM, including meta tags, Panda and Penguin optimization algorithms, and PPC management
- Advanced knowledge of MLS and realtor sites such as Zillow and Realtor.com
- Expert knowledge in Google Analytics, social media sites, Adobe Creative Suite (InDesign, Photoshop), photography, and video editing software
- Proficiency with MS Office and email
Preferred Skills:
- Master’s degree in Advertising/Marketing/Communications
- New home sales marketing experience
- Strong written and verbal communication skills
- Creative thinking
ASSUMPTION: While a Master's degree is preferred, a Bachelor's degree with relevant experience is acceptable. New home sales marketing experience is a plus but not required.
💰 Compensation & Benefits
Salary Range: $75,000 - $80,000 per year, depending on qualifications and experience
Benefits:
- Medical, Dental, and Vision
- 401(K)
- Employee Stock Purchase Plan
- Flex Spending Accounts
- Life and Disability Insurance
- Vacation, Sick, Personal Time, and Company Holidays
- Multiple Voluntary and Company-provided Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with the given experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Homebuilding and Construction
Company Size: Large (over 10,000 employees)
Founded: 1978
Company Description:
- D.R. Horton, Inc. is the largest homebuilder in the U.S., engaged in the construction and sale of high-quality homes designed principally for the entry-level and first-time move-up markets.
- The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries.
Company Specialties:
- New Home Construction
- Home Sales
- Mortgage Financing
- Title Services
Company Website: https://www.drhorton.com/
ASSUMPTION: D.R. Horton is a well-established company with a strong presence in the homebuilding industry, offering a wide range of career opportunities.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Region Vice President
Work Arrangement: On-site, with occasional overnight travel required
Growth Opportunities:
- Potential advancement to a regional marketing leadership role
- Expanding responsibilities based on performance and regional needs
ASSUMPTION: This role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with regional offices
Office Location(s): Mount Laurel, New Jersey (Mid-Atlantic Region)
Geographic Context:
- The Mid-Atlantic region includes Delaware, Maryland, New Jersey, Pennsylvania, Virginia, West Virginia, and the District of Columbia.
- The region has a diverse population and offers a mix of urban, suburban, and rural communities.
Work Schedule: Full-time (40 hours per week), with occasional overtime and overnight travel
ASSUMPTION: The Mid-Atlantic region offers a diverse range of communities and markets for the Marketing Manager to target.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with regional leadership
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and planning
- Brand management and consistency
- Budget management and resource allocation
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research the company and the Mid-Atlantic region to demonstrate your understanding of the market
ATS Keywords: Marketing strategy, brand management, budget management, regional marketing, homebuilding industry
ASSUMPTION: The interview process will focus on assessing the candidate's strategic marketing skills and regional market knowledge.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Photoshop)
- Google Analytics
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- MLS and realtor sites (Zillow, Realtor.com)
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Customer Satisfaction
- Employee Development
Work Style:
- Collaborative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- Do you align with D.R. Horton's core values?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have experience managing marketing budgets and allocating resources effectively?
ASSUMPTION: D.R. Horton values employees who embody their core values and thrive in a collaborative, results-driven work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Occasional overnight travel
- Working in a fast-paced, dynamic industry
- Adapting to changes in the regional market and consumer preferences
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Marketing Manager (Homebuilding Industry) vs. Marketing Manager (Other Industries)
- Homebuilding industry-specific knowledge required
- Focus on new home sales and community development
- Collaboration with sales teams and regional leadership
- Marketing Manager (Mid-Atlantic Region) vs. Marketing Manager (Other Regions)
- Understanding of the Mid-Atlantic region's unique market dynamics
- Experience working with diverse communities and consumer segments
- Ability to adapt marketing strategies to regional needs
- Marketing Manager (D.R. Horton) vs. Marketing Manager (Other Companies)
- Experience working in a large, established homebuilder
- Understanding of D.R. Horton's brand and marketing strategies
- Opportunities for career growth and development within the company
ASSUMPTION: Each role has unique aspects that require specific skills and experiences.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new community
- Managing a rebranding effort for an existing community
- Conducting market research to identify trends and opportunities in the regional housing market
ASSUMPTION: These projects demonstrate the range of responsibilities and initiatives a Marketing Manager might undertake.
❓ Key Questions to Ask During Interview
- What are the key marketing priorities for the Mid-Atlantic region in the next 12-24 months?
- How does this role collaborate with the regional sales teams and leadership?
- What opportunities are there for professional development and growth within the company?
- How does D.R. Horton support work-life balance for its employees?
- What are the biggest challenges facing the Mid-Atlantic region's housing market, and how can this role address them?
ASSUMPTION: These questions help assess the role's responsibilities, company culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research the company and the Mid-Atlantic region to demonstrate your understanding of the market
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
