Marketing Manager Database Analytics

📌 Core Information

🔹 Job Title: Marketing Manager - Database Analytics

🔹 Company: Nixon Medical

🔹 Location: New Castle, DE

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing marketing databases to drive business performance
• Conducting primary market research and analysis to support marketing strategies
• Measuring and evaluating the effectiveness of marketing campaigns using statistical analysis
• Collaborating with cross-functional teams to identify and convert prospective customers
• Managing pricing models and ensuring field compliance and effectiveness

ASSUMPTION: This role requires a high level of analytical and data management skills, with a focus on using data-driven insights to improve marketing strategies and drive business growth.

📋 Key Responsibilities

✅ Lead efforts to perform and complete primary market research to understand sources of growth and profitability

✅ Conduct ongoing and ad-hoc analysis to support and drive marketing strategy

✅ Use statistical analysis to measure results of marketing campaigns

✅ Lead analysis and implementation of annual price adjustment review

✅ Design and implement marketing databases

✅ Develop targeted marketing campaigns and manage data extraction, list or lead generation, and evaluate effectiveness

✅ Direct field resource activity quarterly to target desirable segments, products, and prospective customers

✅ Analyze and manage fleet routing and sales territory alignment using analytic software tools

✅ Coordinate and monitor tactical marketing plans to identify and convert prospective customers

✅ Manage analytic pricing model and evaluate field compliance and effectiveness

ASSUMPTION: This role requires a strong ability to work with data and derive meaningful insights from it, as well as the ability to communicate those insights effectively to stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or related field

Experience: 5+ years of progressive experience analyzing disparate sources of customer data to identify compelling new insights

Required Skills:

• Strong data management experience and analytical abilities
• Demonstrated high proficiency with Microsoft Excel
• Knowledgeable with advanced statistical analysis and research methodologies
• Experience with Access and Oracle databases (a plus)
• Strong communication skills; demonstrated ability to form a narrative based on the data
• Ability to work with cross-functional teams
• Demonstrates required discipline and organization skills to deliver on project plans and commitments

Preferred Skills:

• Experience with B2B marketing, management consulting, or marketing research

ASSUMPTION: This role requires a strong background in data analysis and marketing, with a proven track record of using data to drive business growth.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the healthcare industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the healthcare industry. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Nixon Medical is a leading provider of medical apparel and linens to outpatient healthcare centers, serving over 10,000 locations every week.

Company Size: Nixon Medical has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and advancement.

Founded: 1967, with a rich history of providing exceptional service to the healthcare industry.

Company Description:

• Nixon Medical is committed to exceptional service, with a mission to grow and create opportunities that enrich each other’s lives
• The company has built an award-winning workplace culture rooted in respect, integrity, and growth
• Nixon Medical is proud to partner with Work Step, a cutting-edge text messaging-based associate feedback platform, to drive an amazing culture of associate engagement and continuous improvement

Company Specialties:

• Premium medical apparel and linens
• Outpatient healthcare center services
• Healthcare industry solutions

Company Website: http://www.nixonmedical.com

ASSUMPTION: Nixon Medical's focus on exceptional service and commitment to its employees make it an attractive place to work in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level management, reporting directly to the Vice President of Marketing

Reporting Structure: This role does not have direct reports but will collaborate with cross-functional teams, including Marketing, Finance, IT, Field Operations, and Sales

Work Arrangement: On-site, with occasional flexibility for remote work as needed

Growth Opportunities:

• Potential to advance to a senior-level marketing role within the company
• Opportunities to work on high-impact projects and drive business growth
• Chance to develop leadership skills through cross-functional team collaboration

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the company's marketing strategies and business performance.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): New Castle, DE

Geographic Context:

• New Castle, DE is located in the northeastern United States, with a population of approximately 5,300 people
• The area offers a mix of urban and suburban living, with easy access to major cities such as Philadelphia and Baltimore
• New Castle is home to a diverse range of industries, including healthcare, manufacturing, and retail

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with occasional flexibility for remote work as needed

ASSUMPTION: The New Castle, DE office provides a professional and collaborative work environment, with easy access to major transportation hubs and a diverse range of industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Data analysis and interpretation skills
• Communication and presentation skills
• Problem-solving and critical thinking abilities
• Collaboration and teamwork skills

Application Tips:

• Highlight relevant data analysis and marketing experience in your resume
• Tailor your cover letter to demonstrate your understanding of Nixon Medical's mission and values
• Prepare examples of your data analysis and interpretation skills to discuss during the interview
• Research Nixon Medical's competitors and industry trends to show your knowledge of the market

ATS Keywords: Data management, analytical abilities, Microsoft Excel, statistical analysis, research methodologies, Access, Oracle databases, communication skills, cross-functional teamwork, B2B marketing, management consulting, marketing research, discipline, organization skills

ASSUMPTION: Nixon Medical's application process is designed to assess candidates' data analysis and communication skills, as well as their cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Microsoft Excel
• Access
• Oracle databases
• Statistical analysis software (e.g., SPSS, R, Python)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: This role requires proficiency in Microsoft Excel and statistical analysis software, with the opportunity to learn and utilize marketing automation tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Growth

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment?
• Are you adaptable and able to work effectively in a fast-paced, dynamic setting?
• Do you share Nixon Medical's commitment to exceptional service and continuous improvement?

ASSUMPTION: Nixon Medical values candidates who are collaborative, data-driven, and committed to exceptional service, with a strong work ethic and a desire to grow and improve.

⚠️ Potential Challenges

• Working with large and complex datasets, requiring strong data management and analysis skills
• Collaborating with cross-functional teams, requiring strong communication and teamwork skills
• Occasional flexibility for remote work, requiring self-motivation and discipline
• Working in a fast-paced and dynamic environment, requiring adaptability and flexibility

ASSUMPTION: This role presents unique challenges that require strong data management and analysis skills, effective communication and teamwork, and adaptability in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on data analysis and management
• In the healthcare industry, this role is unique in its focus on outpatient healthcare centers and medical apparel and linens
• Career progression in this role may lead to senior-level marketing positions within the company or related industries

ASSUMPTION: This role offers a unique blend of data analysis and marketing responsibilities, with opportunities for career growth and advancement within the company or related industries.

📝 Sample Projects

• Conducting a comprehensive analysis of customer data to identify trends and opportunities for growth
• Developing and implementing a targeted marketing campaign to increase sales in a specific product category
• Analyzing and optimizing fleet routing and sales territory alignment to improve efficiency and effectiveness

ASSUMPTION: These sample projects demonstrate the data-driven and analytical nature of this role, with a focus on using data to drive business growth and improve marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Nixon Medical support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does Nixon Medical measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company culture, as well as the expectations and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your data analysis and marketing experience
• Write a cover letter that demonstrates your understanding of Nixon Medical's mission and values
• Prepare examples of your data analysis and interpretation skills to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.