Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Foundervine

🔹 Location: Accra, Greater Accra, Ghana

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: 2025-05-22

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of marketing campaigns across multiple channels
• Collaboration with cross-functional teams to ensure brand consistency and impact
• Storytelling and content creation to showcase Foundervine's programmes and impact
• Performance tracking and optimization to drive campaign success

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving sign-ups and brand visibility for Foundervine's programmes.

📋 Key Responsibilities

✅ Campaign Planning & Execution: Plan, create, and deliver multi-channel promotional campaigns to drive sign-ups for Foundervine’s programmes. Set up and schedule campaign content, adapt strategies based on performance data, and ensure alignment with programme timelines and brand messaging.

✅ Client & Brand Engagement: Collaborate with external clients and programme partners to ensure consistent branding and positioning. Act as a brand guardian, support the development of client-ready presentations, and maintain brand consistency across all touchpoints.

✅ Impact Campaigns & Storytelling: Lead the creation of impact campaigns that showcase Foundervine's outcomes, case studies, and success stories. Use storytelling to position Foundervine as a thought leader in inclusive innovation and entrepreneurship.

✅ Stakeholder Collaboration: Liaise with Programme Managers to gather content, create communications, and hold stakeholders accountable for timely submissions. Work closely with the Brand Associate and Marketing Associate to ensure successful execution of campaign assets and deliverables. Provide regular campaign status reports to senior management.

✅ Design & Brand: Use graphic design tools to create visually appealing ads, banners, and promotional materials. Engage in basic video editing for social content and ensure all creative content adheres to Foundervine’s brand guidelines and visual identity.

✅ Copywriting & Content Creation: Develop clear, compelling, and impactful messaging across all communication channels. Write and edit a wide range of content, including website copy, email campaigns, social media posts, articles, blogs, case studies, surveys, and press releases. Tailor content to different audiences and stakeholders, ensuring inclusivity and accessibility in tone and language.

✅ Innovation, Research & Trend Monitoring: Research marketing trends, audience insights, and digital innovations to ensure Foundervine remains relevant and competitive in the market. Contribute fresh ideas to campaigns, content formats, and channel strategy based on both data and creative thinking. Conduct desk research for new projects, including competitor analysis, market mapping, and audience behaviour studies.

✅ Performance Tracking & Optimization: Monitor product adoption, customer engagement, and campaign performance using tools such as HubSpot, Google Analytics, and Excel. Track key marketing KPIs to assess the effectiveness of campaign activity and inform future decision-making. Regularly report on marketing performance to senior leadership and suggest improvements based on insights. Continuously test and optimize campaign content and channels to enhance reach and conversion.

ASSUMPTION: This role requires a strong focus on data-driven decision-making, continuous improvement, and effective communication with both internal and external stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Minimum 3-5 years’ experience in a marketing role, with at least 1-2 years in a managerial capacity

Required Skills:

• Proven experience creating and executing successful marketing campaigns across multiple regions or international markets
• Confident using design and video editing tools such as Canva, Figma, Premiere Pro, Adobe Rush
• Strong writing skills and the ability to create copy that resonates with diverse audiences
• Familiarity with CRM platforms (e.g., HubSpot), CMS platforms, and web analytics tools
• Understanding of SEO, social media optimisation, and email marketing
• Excellent project and time management skills, with the ability to juggle multiple priorities
• A fast learner, detail-oriented, and highly organised
• Proactive team player with great communication and stakeholder management skills

Preferred Skills:

• Experience working in a startup or fast-paced environment
• Fluency in additional languages
• Experience with marketing automation tools

ASSUMPTION: Candidates with experience in fast-paced environments and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: GHS 25,000 - 35,000 per annum (Estimated, based on industry standards for mid-level marketing roles in Accra)

Benefits:

• 25 Days of Annual Leave
• Birthday Off & Birthday Gift
• Flexible Working Arrangements
• Optical Benefits
• Internet Allowance
• Fitness Benefits for Gym and Sports
• Career Advancement Opportunities
• Commitment to Development (Individual annual training budget)
• Performance-Based Bonus (1-3%)
• Peer Recognition Scheme & Team Socials
• Monthly Lunch Allowance
• Office Snacks
• Access to Expert-Led Events

Working Hours: Full-time (40 hours per week), with flexible scheduling options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Accra. The final salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Foundervine operates in the entrepreneurship and innovation ecosystem, focusing on accelerating business growth and investment readiness for entrepreneurs. The industry is competitive and fast-paced, with a strong emphasis on innovation and impact.

Company Size: Foundervine is a mid-sized company with a small but dynamic team, providing ample opportunities for growth and impact. As a lean team, each member plays a meaningful role in the organization's success.

Founded: Foundervine was founded in 2015, with a mission to transform society by making innovation accessible to anyone, anywhere.

Company Description:

• Foundervine is one of the largest and most active accelerator ecosystems, successfully designing and delivering business and investment readiness programmes that empower entrepreneurs.
• The company has a strong track record of collaborations with leading organizations such as Barclays, Lloyds Banking Group, Sainsbury’s, Google, and the UK Government.
• Foundervine operates with the energy, agility, and expertise of a much larger organization, despite its lean team size.

Company Specialties:

• Accelerator programmes
• Entrepreneurship support
• Investment readiness
• Inclusive innovation

Company Website: foundervine.com

ASSUMPTION: Foundervine's focus on impact and innovation creates an environment where team members can have a significant influence on the organization's success.

📊 Role Analysis

Career Level: Mid-level career progression, with opportunities for growth and advancement within the marketing function and the broader organization.

Reporting Structure: The Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including Programme Managers, the Brand Associate, and the Marketing Associate.

Work Arrangement: This role is based in Accra, Ghana, with a hybrid work arrangement that combines on-site and remote work. The specific on-site and remote work schedule will be determined based on the team's needs and the individual's preferences.

Growth Opportunities:

• Progression to a senior marketing role within Foundervine or related organizations
• Expansion of responsibilities to include team leadership and mentoring
• Opportunities to contribute to Foundervine's strategic direction and expansion

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: Foundervine's Accra office is a collaborative and dynamic workspace, designed to foster creativity and productivity.

Office Location(s): The Accra office is located in the Osu neighborhood, with easy access to public transportation and nearby amenities.

Geographic Context:

• Accra is the capital and largest city of Ghana, with a vibrant and growing startup ecosystem.
• The Osu neighborhood is a bustling commercial district, known for its nightlife, restaurants, and cultural attractions.
• Accra's tropical climate and diverse cultural scene make it an attractive location for both local and international talent.

Work Schedule: The work schedule for this role is flexible, with core hours between 9:00 AM and 5:00 PM GMT. The specific work hours and remote work arrangement will be determined based on the team's needs and the individual's preferences.

ASSUMPTION: The hybrid work arrangement and flexible work schedule at Foundervine allow for a healthy work-life balance, with opportunities for both collaboration and independent work.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing campaign planning and execution
• Brand engagement and storytelling
• Stakeholder management and collaboration
• Data-driven decision-making and performance optimization
• Cultural fit and alignment with Foundervine's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Foundervine's mission and programmes in your application materials
• Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview
• Showcase your creativity and problem-solving skills through your application and interview responses

ATS Keywords: Marketing campaigns, brand engagement, storytelling, stakeholder management, data-driven marketing, performance optimization, hybrid work, remote work, Accra, Ghana

ASSUMPTION: Foundervine's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• Google Analytics
• Canva (graphic design)
• Figma (design and prototyping)
• Adobe Premiere Pro (video editing)
• Adobe Rush (video editing)
• Microsoft Office Suite (word processing and presentations)
• Google Workspace (collaboration and productivity)

ASSUMPTION: Familiarity with these tools is preferred, but not required. Foundervine provides training and support to help new team members develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Action: We take initiative and drive results
• Impact: We focus on making a meaningful difference
• Inclusion: We foster a diverse and inclusive environment
• Innovation: We embrace creativity and continuous learning
• Courage: We challenge the status quo and take calculated risks
• Integrity: We act with honesty and transparency

Work Style:

• Collaborative: We work together to achieve our goals
• Adaptable: We embrace change and pivot when necessary
• Results-driven: We focus on delivering meaningful outcomes
• Continuously learning: We prioritize personal and professional growth

Self-Assessment Questions:

• How do you align with Foundervine's value of 'Inclusion' and what specific actions have you taken to promote diversity and inclusion in your previous roles?
• How comfortable are you working in a hybrid environment, and what specific strategies do you use to manage remote work effectively?
• How do you approach continuous learning and personal development, and what specific steps have you taken to develop your skills and knowledge in your previous roles?

ASSUMPTION: Foundervine's culture is dynamic and fast-paced, with a strong emphasis on collaboration, innovation, and impact. Candidates who demonstrate a strong fit with these values and work styles will thrive in this environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing remote work and on-site collaboration effectively
• Adapting to changes in programme timelines and priorities
• Working with diverse stakeholders, including external clients and partners

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role differs from related marketing positions in its focus on driving sign-ups and brand visibility for Foundervine's programmes, rather than promoting a specific product or service.
• Foundervine's programmes span multiple regions and international markets, requiring a broader understanding of global marketing trends and audience insights.
• Career progression in this role may involve expanding responsibilities to include team leadership and mentoring, as well as contributing to Foundervine's strategic direction and expansion.

ASSUMPTION: This role offers unique opportunities for growth and impact within the marketing function and the broader organization.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive sign-ups for a new accelerator programme, including social media ads, email blasts, and website content
• Creating a series of impact stories that showcase the outcomes and success stories of Foundervine's programmes, to be shared across digital and print channels
• Conducting market research to identify trends and opportunities in the entrepreneurship and innovation ecosystem, and using these insights to inform Foundervine's programme development and marketing strategy

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from campaign execution to strategic planning and research.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging marketing campaign you've led, and how you overcame any obstacles you faced?
• How do you approach stakeholder management, and can you provide an example of a successful collaboration with external clients or partners?
• How do you stay up-to-date with marketing trends and best practices, and how have you applied this knowledge to your previous roles?
• Can you describe a time when you had to pivot or adapt your marketing strategy due to changes in programme timelines or priorities? How did you ensure the success of the campaign despite these changes?
• How do you balance the need for creativity and innovation in your marketing campaigns with the need to maintain brand consistency and adherence to Foundervine's visual identity?

ASSUMPTION: These questions are designed to assess the candidate's problem-solving skills, adaptability, and strategic thinking, as well as their understanding of Foundervine's mission and programmes.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on campaign execution, brand engagement, and storytelling
• Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview
• Showcase your creativity and problem-solving skills through your application and interview responses
• Follow up with Foundervine's HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.