Marketing Manager – Demand Generation, Content & Product Marketing

📌 Core Information

🔹 Job Title: Marketing Manager – Demand Generation, Content & Product Marketing

🔹 Company: IOTAP Inc.

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: Mid-level (3-6 years)

🔹 Remote Status: On-site (Mumbai, Maharashtra, India)

🚀 Job Overview

Key aspects of this role include:

• Driving demand generation and growth marketing through multi-channel campaigns
• Developing and managing content for various marketing channels
• Collaborating with leadership and technical teams to refine messaging
• Optimizing SEO strategy and analyzing campaign performance
• Managing marketing automation and CRM workflows in HubSpot

ASSUMPTION: This role requires a strong background in B2B SaaS marketing, with a focus on demand generation and content marketing. The ideal candidate will have experience in IT services or Microsoft partner ecosystems.

📋 Key Responsibilities

✅ Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO)

✅ Own lead generation – drive inbound traffic, optimize conversion rates, and track campaign ROI

✅ Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness

✅ Coordinate webinars and external events, driving attendance and engagement

✅ Analyze campaign performance, website traffic, and conversion rates, making data-driven improvements

✅ Develop and manage blog posts, case studies, whitepapers, email campaigns, and ad copy

✅ Own and execute the social media strategy, primarily focusing on LinkedIn

✅ Craft compelling messaging around Work 365’s product features, benefits, and differentiators

✅ Work closely with leadership and technical teams to translate product updates into market-ready messaging

✅ Optimize SEO strategy, ensuring high-ranking content that attracts the right audience

✅ Collaborate with potential external vendors for paid ads, SEO, and content creation, ensuring alignment with company goals

✅ Continuously track and report on KPIs, refining strategies based on performance insights

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may evolve based on the company's needs and the successful candidate's skills and experiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-6 years of marketing experience, ideally in B2B SaaS, IT services, or Microsoft partner ecosystems

Required Skills:

• Proven demand generation experience – running LinkedIn Ads, Google Ads, SEO, and email marketing
• Strong content marketing skills – including blog posts, case studies, and email sequences
• Experience managing webinars and virtual events, driving engagement and conversions
• Hands-on experience with HubSpot (or similar marketing automation tools)
• Data-driven mindset – able to analyze marketing performance and optimize accordingly
• Self-starter, able to execute independently and work cross-functionally

Preferred Skills:

• Fluency in Hindi and English
• Experience working with global teams
• Knowledge of Microsoft Dynamics 365, Office 365, or Azure

ASSUMPTION: While the job listing does not explicitly mention preferred skills, the company may value candidates with additional language proficiency, global team experience, or knowledge of Microsoft products.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Based on experience and market standards for mid-level marketing roles in Mumbai)

Benefits:

• Competitive salary with growth opportunities based on performance
• Health insurance and other employee benefits (not specified in the job listing)

Working Hours: Full-time position, with standard office hours (9:00 AM to 6:00 PM IST, Monday to Friday)

ASSUMPTION: The salary range provided is an estimate based on market standards for mid-level marketing roles in Mumbai. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: IOTAP is a Microsoft Gold Certified partner that provides IT consulting and software services, enabling companies to connect, communicate, and collaborate with their internal and external customers and peers. They specialize in CRM, SharePoint Portal, and Collaboration solutions, as well as custom application development projects.

Company Size: IOTAP has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: IOTAP was founded in 2004, with over two decades of experience in the IT services industry.

Company Description:

• IOTAP provides full-life cycle solutions for the implementation of CRM, SharePoint Portal, and Collaboration solutions, web content management systems, and custom application development projects.
• The company offers services and consulting for technologies like SharePoint and Dynamics CRM, as well as Microsoft Cloud Accelerate partner services for end-to-end Office 365 implementation.
• IOTAP is committed to enabling companies to effectively connect, communicate, and collaborate with their internal and external customers and peers.

Company Specialties:

• CRM Online
• Cloud Productivity
• Office 365
• Microsoft Azure
• Dynamics 365
• Dynamics Portals

Company Website: www.iotap.com

ASSUMPTION: IOTAP's focus on Microsoft products and services may require candidates to have relevant experience or be willing to learn these technologies.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for growth and development within the company.

Reporting Structure: The Marketing Manager will report directly to the CMO and collaborate with senior leadership and technical teams to refine messaging and marketing strategy.

Work Arrangement: This role is based in Mumbai, Maharashtra, India, with standard office hours (9:00 AM to 6:00 PM IST, Monday to Friday). However, the company may offer flexibility in working hours or remote work arrangements based on individual needs and performance.

Growth Opportunities:

• Own and shape the marketing strategy, with visible and measurable impact on the company's growth
• Gain experience working with a global team and driving marketing efforts for a fast-growing SaaS application
• Develop skills in demand generation, content marketing, and marketing automation, with opportunities for career progression within the marketing department or the company

ASSUMPTION: The growth opportunities listed above are based on the information provided in the job listing. However, the actual opportunities may vary depending on the company's needs and the successful candidate's skills and experiences.

🌍 Location & Work Environment

Office Type: IOTAP's Mumbai office is located in a commercial building with modern facilities and a collaborative work environment.

Office Location(s): 110 Ground Floor, Empire Business Center, Andheri East, Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial hub of India, offering a vibrant and dynamic work environment.
• The city is known for its diverse culture, rich history, and bustling business scene, providing ample opportunities for networking and professional growth.
• Mumbai is well-connected by air, rail, and road, with easy access to major cities and tourist destinations in India and abroad.

Work Schedule: Standard office hours (9:00 AM to 6:00 PM IST, Monday to Friday), with flexibility in working hours or remote work arrangements based on individual needs and performance.

ASSUMPTION: The work environment and schedule may vary depending on the company's policies and the successful candidate's needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the marketing team to assess demand generation and content marketing skills
• Final interview with the CMO or other senior leadership to discuss fit and expectations

Key Assessment Areas:

• Marketing strategy and campaign planning
• Content creation and messaging
• Data analysis and optimization
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your demand generation and content marketing experience, as well as your familiarity with HubSpot and other relevant marketing tools.
• Prepare examples of successful marketing campaigns you've executed in the past, focusing on results and ROI.
• Demonstrate your understanding of IOTAP's products and services, and how your skills and experience align with the company's needs.

ATS Keywords: Demand Generation, Growth Marketing, Lead Generation, SEO, Content Marketing, Webinars, Email Marketing, Social Media Strategy, Data Analysis, Marketing Automation, CRM Workflows, Collaboration, Campaign Management, Paid Media, Conversion Optimization, Messaging

ASSUMPTION: The interview process and assessment areas may vary depending on the company's needs and the specific candidate's skills and experiences.

🛠️ Tools & Technologies

• HubSpot (or similar marketing automation tools)
• LinkedIn Ads, Google Ads, and other paid media platforms
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)

ASSUMPTION: The tools and technologies listed above are based on the information provided in the job listing. However, the company may use additional or alternative tools based on their specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and accountability
• Passion for technology and problem-solving

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and communication
• Data-driven decision-making and optimization
• Opportunities for growth and professional development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment, and are you comfortable working with global teams?
• Are you passionate about technology and problem-solving, and do you have a strong desire to learn and grow in your role?
• Do you have a data-driven mindset, and are you able to analyze marketing performance and optimize accordingly?

ASSUMPTION: The company values and work style listed above are based on the information provided in the job listing and the company's website. However, the actual values and work style may vary depending on the specific team or department within the company.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously, requiring strong organizational skills and prioritization
• Working with global teams and coordinating across time zones, which may require flexibility in working hours
• Keeping up with the latest marketing trends and technologies, as the role requires continuous learning and adaptation
• Balancing the need for data-driven decision-making with the need for creativity and innovation in marketing campaigns

ASSUMPTION: The potential challenges listed above are based on the information provided in the job listing and the nature of the role. However, the actual challenges may vary depending on the company's specific needs and the successful candidate's skills and experiences.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on demand generation and growth marketing, with a data-driven approach to campaign optimization
• IOTAP's focus on Microsoft products and services may require candidates to have relevant experience or be willing to learn these technologies
• This role offers opportunities for growth and professional development within the marketing department or the company, with a focus on driving measurable impact on the company's growth

ASSUMPTION: The role comparison listed above is based on the information provided in the job listing and industry standards for similar marketing roles. However, the actual comparison may vary depending on the company's specific needs and the successful candidate's skills and experiences.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive lead generation and brand awareness for Work 365
• Creating and optimizing content for various marketing channels, including blog posts, case studies, and email campaigns, to effectively communicate Work 365's value proposition
• Managing and optimizing paid media campaigns, including LinkedIn Ads and Google Ads, to maximize ROI and drive conversions

ASSUMPTION: The sample projects listed above are based on the information provided in the job listing and industry standards for similar marketing roles. However, the actual projects may vary depending on the company's specific needs and the successful candidate's skills and experiences.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Work 365, and what are the key performance indicators (KPIs) for success?
• What opportunities are there for growth and professional development within the marketing department or the company?
• How does the company support work-life balance, and what flexibility is there in working hours or remote work arrangements?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: The key questions listed above are based on the information provided in the job listing and industry standards for similar marketing roles. However, the actual questions may vary depending on the company's specific needs and the successful candidate's skills and experiences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IOTAP job portal
• Tailor your resume and cover letter to highlight your demand generation and content marketing experience, as well as your familiarity with HubSpot and other relevant marketing tools
• Prepare examples of successful marketing campaigns you've executed in the past, focusing on results and ROI
• Demonstrate your understanding of IOTAP's products and services, and how your skills and experience align with the company's needs
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.