📌 Core Information
🔹 Job Title: Marketing Manager - Direct to Consumer Services
🔹 Company: Revive
🔹 Location: Irvine, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Leading Direct to Consumer campaigns across traditional and non-traditional channels
- Collaborating with the marketing team and other stakeholders to meet campaign deadlines
- Managing multiple campaigns from end to end and handling strategic and technical implementation
- Creating automated workflows and implementing lead generation campaigns
ASSUMPTION: This role requires a high level of independence and adaptability to changes in the real estate market. The ideal candidate will have experience selling services to consumers and working in residential real estate.
📋 Key Responsibilities
✅ Manage multiple direct to consumer campaigns from end to end
✅ Handle the strategic and technical implementation of campaigns
✅ Create automated workflows to monitor campaign progress and provide support
✅ Implement lead generation campaigns and qualify leads before passing them along to sales and business development
✅ Embed campaigns in the tech stack using Hubspot, Webflow, and Google Analytics integrations
✅ Own the content for campaigns by collaborating with design and creating content using Photoshop and Figma
✅ Partner with other creatives and the marketing team to meet campaign deadlines
✅ Communicate professionally with internal and external stakeholders while representing Revive at the highest level
ASSUMPTION: The role involves a mix of creative and technical tasks, requiring strong communication skills and the ability to adjust messaging to meet the audience within each channel.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of professional experience as a marketing manager, with 2+ years of experience marketing services directly to consumers
Required Skills:
- Proven experience managing multiple campaigns across various platforms
- Strong communication skills and ability to adjust messaging to meet the audience within each channel
- Experience managing social media campaigns across Instagram, Facebook, LinkedIn, and more
- Experience with non-traditional channels such as NextDoor and Reddit
- Experience with industry-specific channel partners
Preferred Skills:
- Experience working for a proptech startup marketing to consumers
- Knowledge of platforms such as Houzz and SuCo
ASSUMPTION: A background in real estate, construction, or renovations is highly desirable but not strictly required, as the role involves marketing services to homeowners.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 USD (base salary, may vary based on experience)
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time (40 hours per week), on-site 5 days a week
ASSUMPTION: The salary range provided is the expected base compensation for this role at the time of posting. Actual compensation packages may vary based on several factors unique to each candidate, including skill set, experience, and equity package.
📌 Applicant Insights
🔍 Company Context
Industry: Proptech (Property Technology)
Company Size: Not specified (likely mid-size to enterprise based on the role and headquarters location)
Founded: Not specified (VC-backed, fast-growing startup)
Company Description:
- Revive is a VC-backed, fast-growing proptech company focused on delivering the best renovation experience for homeowners, real estate agents, and contractors
- Their platform combines friendly-financing, contractor support, and award-winning technology to drive predictability and transparency in the renovation process
- Revive's vision is a world where every homeowner can effortlessly transform their property into its highest value
Company Specialties:
- Renovation financing
- Contractor support
- Proptech solutions
Company Website: revive.realestate
ASSUMPTION: Revive is a growing proptech company focused on improving the renovation experience for homeowners. Their platform combines various services to make the process more predictable and transparent.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, requiring significant experience in marketing services to consumers
Reporting Structure: This role reports directly to the Head of Marketing and works closely with the CEO and the rest of the marketing team
Work Arrangement: On-site, 5 days a week, with the possibility of remote work not specified
Growth Opportunities:
- Potential to grow within the marketing department as the company expands
- Opportunity to make a significant impact on the company's growth and success
- Possibility to learn and develop skills in various marketing channels and platforms
ASSUMPTION: As a growing startup, Revive offers opportunities for career growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Irvine, CA
Geographic Context:
- Irvine is a master-planned city in Orange County, California, known for its urban villages, job centers, and parks
- The city offers a mix of urban and suburban living, with a high quality of life and excellent schools
- Irvine is centrally located between Los Angeles and San Diego, providing easy access to beaches, mountains, and cultural attractions
Work Schedule: Full-time, on-site 5 days a week
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with the marketing team and other stakeholders. However, the possibility of remote work is not ruled out.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the CEO or another executive
Key Assessment Areas:
- Marketing experience and expertise
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience, particularly in direct-to-consumer campaigns
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Be ready to discuss your understanding of the real estate market and how you can contribute to Revive's growth
ATS Keywords: Marketing Manager, Direct to Consumer, Campaign Management, Social Media Marketing, Real Estate, Content Creation, Stakeholder Communication, Proptech
ASSUMPTION: The application process for this role is likely to be competitive, given the company's growth and the role's requirements. Applicants should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Hubspot
- Webflow
- Google Analytics
- Photoshop
- Figma
ASSUMPTION: The role requires proficiency in various marketing tools and platforms, as well as design software for creating campaign content.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Fast-growing and adaptable
- Collaborative and supportive
Work Style:
- Independent and self-motivated
- Adaptable and able to work in a fast-paced environment
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you have experience selling services to consumers in the past?
- Are you comfortable with the creative process and the technical implementation of campaigns?
- Do you thrive in a fast-paced, collaborative environment and enjoy working independently?
ASSUMPTION: Revive values candidates who are customer-obsessed, adaptable, and collaborative. Applicants should assess their fit with the company's values and work style before applying.
⚠️ Potential Challenges
- The role requires managing multiple campaigns simultaneously, which can be challenging and time-consuming
- The real estate market can be unpredictable, requiring adaptability and quick decision-making
- The role may involve working with external stakeholders, such as contractors and real estate agents, which can present unique challenges
- The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work
ASSUMPTION: The role presents various challenges, including managing multiple campaigns, adapting to market changes, and working with external stakeholders. Candidates should be prepared to handle these challenges and thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions but focuses specifically on direct-to-consumer campaigns in the real estate industry
- Unlike other marketing roles, this position requires experience marketing services directly to consumers and a background in real estate, construction, or renovations
- Career progression in this role may involve moving into a senior marketing position or taking on additional responsibilities as the company grows
ASSUMPTION: This role is unique in its focus on direct-to-consumer marketing in the real estate industry. Candidates should consider how their experience and skills align with the specific requirements of this role.
📝 Sample Projects
- Managing a social media campaign to generate leads for a home renovation service
- Creating and implementing a non-traditional channel strategy to reach a specific target audience
- Developing automated workflows to monitor campaign progress and provide support to stakeholders
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the marketing manager will be expected to handle in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does Revive support the growth and development of its marketing team members?
- What are the most significant challenges facing the marketing department in the coming months, and how can this role address them?
- How does Revive measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company culture like, and how does it support a work-life balance?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
