Marketing Manager, Events

📌 Core Information

🔹 Job Title: Marketing Manager, Events

🔹 Company: PharMerica

🔹 Location: Louisville, Kentucky

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Coordinating and implementing marketing programs for industry trade shows and events
• Managing budgets, vendors, and promotional items
• Contributing to broader marketing initiatives
• Collaborating cross-functionally with various teams

ASSUMPTION: This role requires a high degree of organization, attention to detail, and the ability to manage multiple tasks simultaneously.

📋 Key Responsibilities

✅ Coordinates all aspects of company participation in over 100 key industry trade shows and events

✅ Manages digital and print creative for pre- and post-event marketing to drive traffic

✅ Secures internal speakers for key events and tradeshows

✅ Tracks trade show results, leads, and ensures they are entered into HubSpot and the CRM

✅ Monitors and analyzes tradeshow performance metrics to identify areas for improvement and optimize ROI

✅ Gathers competitive intelligence at trade shows and events

✅ Tracks budgets and costs for shows, manage vendors, and maintain inventory of all trade show materials

✅ Manages vendor relationships for promotional items and procurement, ensuring all activities stay within budget

✅ Develops and maintain external vendor relationships, including hotels, speakers, meeting materials, decorating companies, audio-visual services, food and beverage providers, and speaker bureaus

✅ Works closely with sales and account management teams to ensure successful event execution

✅ Collaborates on email marketing strategy tied to tradeshows and events, including planning and execution of pre-event promotions, on-site communications, and post-event follow-up campaigns

✅ Provides administrative support for marketing projects, including scheduling, coordinating meetings, and preparing reports

✅ Provides marketing support as needed for campaigns, digital support, and planning

✅ Implements processes to gather and update competitor information in the company CRM system

✅ Manages external engagement initiatives, including charitable contributions, sponsorship opportunities, and leadership events to enhance brand reputation and community presence

✅ Prepares annual budgets and monthly forecasts for all marketing programs

✅ Performs other duties as assigned to achieve company goals and objectives, including webinar program support, campaign management, and marketing operations support

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Business Administration, Marketing, Communications, or a related field required

Experience: 3-5 years of experience in events, marketing, or a related field, with project management experience required

Required Skills:

• Excellent verbal and written communication skills
• Strong interpersonal skills to work effectively with internal and external stakeholders
• High degree of accuracy and attention to detail
• Ability to handle multiple tasks simultaneously and prioritize accordingly
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint), SharePoint, CRM applications (e.g., HubSpot), and budget management software
• Experience with content creation, social media management, email marketing, and campaign execution
• Ability to analyze marketing performance metrics and optimize campaigns
• Work independently without regular supervision, aiming to exceed expectations
• Thrive in a fast-paced environment where accuracy and attention to detail are critical
• Manage multiple tasks simultaneously while meeting deadlines

Preferred Skills:

• Master’s degree in a business-related concentration
• Previous experience in a marketing role at a nationwide company, preferably in healthcare
• Preferred knowledge of HubSpot

ASSUMPTION: This role requires a strong educational background and relevant experience in marketing or a related field.

💰 Compensation & Benefits

Salary Range: USD $75,000.00 - $93,000.00 / Year

Benefits:

• Medical, Dental & Vision Benefits plus, HSA & FSA Savings Accounts
• Supplemental Coverage – Accident, Critical Illness and Hospital Indemnity Insurance
• 401(k) Retirement Plan with Employer Match
• Company paid Life and AD&D Insurance, Short-Term and Long-Term Disability
• Employee Discounts
• Tuition Reimbursement
• Paid Time Off & Holidays

Working Hours: 40 hours per week, with some flexibility for event coordination

ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with 3-5 years of experience in the Louisville, KY area.

📌 Applicant Insights

🔍 Company Context

Industry: PharMerica operates in the pharmaceutical manufacturing industry, focusing on providing comprehensive pharmacy management services for long-term care settings.

Company Size: PharMerica is a mid-sized company with approximately 6,000 employees, offering a national scope with a local approach, as well as unmatched clinical quality and customer care.

Founded: PharMerica was founded in 1996 and is headquartered in Louisville, Kentucky.

Company Description:

• PharMerica is a full-service pharmacy solution providing value beyond medication
• One of the nation's largest pharmacy companies, offering unmatched company culture, employee development, and advancement opportunities
• Provides services to senior living communities, skilled nursing facilities, public health organizations, and post-acute care organizations

Company Specialties:

• Behavioral Health Pharmacy Services
• Senior Living Pharmacy Services
• I/DD Pharmacy Services
• Long-Term Care Pharmacy Services
• Hospice Pharmacy Services
• Skilled Nursing Pharmacy Services
• and Pharmacy Services

Company Website: www.pharmerica.com

ASSUMPTION: PharMerica's focus on long-term care settings and comprehensive pharmacy management services makes it an attractive employer for marketing professionals seeking to work in the healthcare industry.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Manager, Events reports directly to the Director of Marketing.

Work Arrangement: This role is on-site, with a preference for Louisville, KY. The position requires approximately 20-30% travel for event coordination.

Growth Opportunities:

• Potential advancement to a senior marketing role within the company
• Expansion of responsibilities to include additional marketing channels or campaigns
• Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers strong potential for career growth and development within the company.

🌍 Location & Work Environment

Office Type: PharMerica's headquarters is a corporate office environment.

Office Location(s): 805 N Whittington Pkwy, Louisville, Kentucky 40222, US

Geographic Context:

• Louisville, KY is located in the central-eastern United States
• The city offers a mix of urban and suburban living, with a cost of living slightly below the national average
• Louisville is known for its vibrant arts scene, historic neighborhoods, and annual events like the Kentucky Derby

Work Schedule: This role requires a flexible work schedule, with some weekends and evenings required for event coordination.

ASSUMPTION: The location and work environment of this role may appeal to candidates who enjoy working in a corporate office setting and are comfortable with some travel for event coordination.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Event coordination and management skills
• Budgeting and forecasting abilities
• Communication and interpersonal skills
• Attention to detail and organizational skills
• Marketing strategy and campaign execution

Application Tips:

• Highlight relevant event management and marketing experience in your resume
• Tailor your cover letter to demonstrate your understanding of PharMerica's business and how your skills align with the role's requirements
• Prepare examples of successful event coordination and marketing campaigns you've worked on in the past

ATS Keywords: Event Coordination, Project Management, Budget Management, Vendor Management, Marketing Strategy, Communication Skills, Analytical Skills, CRM Applications, Microsoft Office Suite, Content Creation, Social Media Management, Email Marketing, Campaign Execution, Attention to Detail, Interpersonal Skills, Time Management

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight the specific skills and experiences required for this role, as well as their understanding of PharMerica's business and industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, SharePoint)
• HubSpot (CRM, email marketing, social media management)
• Budget management software
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Applicants should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Integrity and ethical behavior
• Collaboration and teamwork
• Continuous learning and improvement
• Accountability and responsibility

Work Style:

• Fast-paced and dynamic environment
• Strong focus on attention to detail and accuracy
• Collaborative and team-oriented culture
• Opportunities for growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced environment where accuracy and attention to detail are critical?
• Are you comfortable managing multiple tasks simultaneously and prioritizing accordingly?
• Do you have strong interpersonal skills and the ability to work effectively with internal and external stakeholders?
• Are you comfortable with some travel for event coordination?

ASSUMPTION: Applicants should assess their fit with PharMerica's company values and work style before applying to ensure a successful and satisfying employment experience.

⚠️ Potential Challenges

• Managing multiple tasks and priorities simultaneously
• Working with tight deadlines and coordinating events
• Travel requirements for event coordination
• Budget constraints and ensuring activities stay within budget
• Managing external vendor relationships and expectations

ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and assess their ability to manage these challenges effectively.

📈 Similar Roles Comparison

• This role is similar to Event Coordinators and Marketing Managers in other industries, but with a focus on the healthcare and pharmaceutical sectors
• PharMerica's size and scope offer opportunities for growth and advancement not available at smaller companies
• This role may have more travel requirements than similar roles at smaller or local companies

ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other opportunities.

📝 Sample Projects

• Coordinating and executing a successful trade show or event, including securing speakers, managing vendors, and tracking results
• Developing and implementing a marketing campaign to drive traffic and engagement at an event
• Managing the budget and forecasting for multiple events or marketing programs simultaneously

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them in previous roles.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of coordinating events for PharMerica, and how can I best prepare for them?
• How does PharMerica support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does PharMerica measure the success of its marketing programs, and how can I contribute to improving their performance?
• What are the most rewarding aspects of working in marketing at PharMerica?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and understanding of the company's business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant event management and marketing experience
• Write a cover letter explaining your interest in the role and how your skills and experience align with PharMerica's business
• Prepare examples of successful event coordination and marketing campaigns you've worked on in the past
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.