Marketing Manager, Events & Social Media (Remote - US-Based)

📌 Core Information 🔹 Job Title: Marketing Manager, Events & Social Media (Remote - US-Based) 🔹 Company: BGSU Kuhlin Career Hub 🔹 Location: Remote (United States) 🔹 Job Type: Remote 🔹 Category: Marketing 🔹 Date Posted: August 7, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Planning, managing, and executing online and in-person events, including webinars, technical workshops, industry trade shows, partner co-marketing events, and customer summits. - Developing and executing a comprehensive social media strategy across key platforms, with a focus on LinkedIn. - Creating and curating compelling content for events and campaigns that speaks to a technical audience and highlights the company's expertise in AWS, GCP, security, and AI. - Designing and implementing integrated digital marketing campaigns to promote events and key content, utilizing social media (organic and paid), email marketing, and partner channels. - Converting event attendees and social media engagement into marketing qualified leads (MQLs) and working with the sales team to ensure effective follow-up and pipeline attribution. - Collaborating with marketing, sales, technical pre-sales, and partner alliance teams to ensure marketing activities are aligned with business objectives and go-to-market strategy. ASSUMPTION: This role requires a high level of autonomy and ownership of key marketing programs. The ideal candidate will have a strong background in event management and social media marketing, with a proven track record of driving engagement and growth in the B2B tech space. 📋 Key Responsibilities - Event Strategy & Execution: - Plan, manage, and execute a diverse portfolio of online and in-person events, including webinars, technical workshops, industry trade shows, partner co-marketing events, and customer summits. - Handle all aspects of event coordination, from initial concept and budgeting to speaker management, platform/venue sourcing, logistics, promotion, and post-event reporting. - End-to-End Event Management: - Handle all aspects of event coordination, from initial concept and budgeting to speaker management, platform/venue sourcing, logistics, promotion, and post-event reporting. - Social Media Strategy: - Develop and execute a comprehensive social media strategy across key platforms (especially LinkedIn) to increase brand awareness, drive engagement, and generate leads. - Content Creation: - Create and curate compelling, relevant content for relevant events and campaigns (copy, graphics, short-form video) that speaks to the technical audience and highlights the company's expertise in AWS, GCP, security, and AI. - Campaign Management: - Design and implement integrated digital marketing campaigns to promote events and key content, utilizing social media (organic and paid), email marketing, and partner channels. - Lead Generation & Nurturing: - Focus on converting event attendees and social media engagement into marketing qualified leads (MQLs), and work with the sales team to ensure effective follow-up and pipeline attribution. - Collaboration: - Work closely with marketing, sales, technical pre-sales, and partner alliance teams to ensure marketing activities are aligned with business objectives and go-to-market strategy. - Analytics & Reporting: - Measure, analyze, and report on the performance of all events and social media campaigns, using data to demonstrate return on investment (ROI) and inform future strategies. ASSUMPTION: The ideal candidate will have a strong background in event management and social media marketing, with a proven track record of driving engagement and growth in the B2B tech space. They will be comfortable working independently and collaborating with cross-functional teams to achieve marketing objectives. 🎯 Required Qualifications - Education: - Bachelor’s degree in Marketing, Communications, or a related field. - Experience: - 5+ years of B2B marketing experience, with a strong focus on event management (both virtual and in-person) and social media marketing. - Proven experience working in the technology sector (e.g., Cloud, SaaS, AI technologies, IT Services, Cybersecurity) and ability to quickly learn new technologies and turn it into a marketing strategy and insights. - Hands-on experience managing and executing corporate social media accounts (LinkedIn, etc.) and campaigns. - Demonstrated experience in planning and executing lead-generating events such as webinars, hands-on workshops, and trade show sponsorships. - Proficiency with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce). - Excellent project management skills, with the ability to manage multiple projects, timelines, and budgets simultaneously. - Strong written and verbal communication skills, with an aptitude for translating complex technical concepts into compelling marketing messages. - Located in the US with the ability to travel for events as needed. - Authorized to work in the United States. - Preferred Skills: - Direct experience marketing cloud services (AWS, GCP), professional services, managed services, AI, and/or security technologies and solutions. - Experience using graphic design tools (e.g., Canva, Adobe Creative Suite) for social media and event assets. - Familiarity with video creation and editing for social media. - Experience with partner co-marketing programs and activities. - Background in public relations or corporate communications. ASSUMPTION: The ideal candidate will have a strong background in event management and social media marketing, with a proven track record of driving engagement and growth in the B2B tech space. They will be comfortable working independently and collaborating with cross-functional teams to achieve marketing objectives. 💰 Compensation & Benefits - Salary Range: Competitive compensation and performance-based bonus structure. - Benefits: - 100% company-paid Health, Dental, Vision, and Life Insurance. - 401k with employer matching, wellness perks, and birthday PTO. 📌 Applicant Insights 🔍 Company Context - Industry: Higher Education - Company Size: 11-50 employees - Founded: 1910 - Company Description: The Kuhlin Hub for Career Design and Connections aims to provide a concierge service approach for every campus stakeholder involved in the process of preparing students to take action, make connections, and feel career-and-life ready. We serve as the front door to BGSU for companies, the one-stop shop for career services and on-campus employment for students, and home to the university’s corporate partnerships. - Company Specialties: Career Services, Career Design, Life Design, and Corporate Partnerships - Company Website: 📊 Role Analysis - Career Level: Mid-career - Reporting Structure: This role reports directly to the Director of Marketing or a similar role within the organization. - Work Arrangement: Primarily remote, with the ability to travel when needed for events. - Growth Opportunities: This role offers opportunities for career growth across marketing, sales, and other related fields within the organization. 🌍 Location & Work Environment - Office Type: Remote (work from home) - Office Location(s): Remote (United States) - Geographic Context: - The United States offers a wide range of cultural, economic, and professional opportunities. - The remote work arrangement allows for flexibility and a better work-life balance. - Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely. 💼 Interview & Application Insights - Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with the hiring manager or a member of the HR team. 3. In-depth behavioral and situational interviews with the hiring manager and other relevant stakeholders. 4. Final round interviews, which may include case studies or presentations. - Key Assessment Areas: 1. Event management and planning skills. 2. Social media marketing strategy and execution. 3. Project management and organizational skills. 4. Communication and interpersonal skills. 5. Technical knowledge of cloud, AI, and security technologies. - Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare examples of successful event management and social media marketing campaigns. 3. Research the company and industry to demonstrate your understanding and enthusiasm for the role. 4. Practice common interview questions and prepare thoughtful responses. - ATS Keywords: Event Management, Social Media Marketing, B2B Marketing, Lead Generation, Cloud Technologies, AI Technologies, Cybersecurity, Marketing Automation, CRM Systems, Graphic Design, Video Creation, Public Relations, Corporate Communications 🛠 Cultural Fit Considerations - Company Values: Not explicitly stated in the provided job description. - Work Style: The ideal candidate will be self-motivated, organized, and able to work independently. They will also be comfortable collaborating with cross-functional teams and adapting to a dynamic work environment. - Self-Assessment Questions: 1. How do your personal values align with the company's mission and culture? 2. How do you approach working independently and collaborating with teams? 3. How do you adapt to changes in priorities and work arrangements? 🛠 Potential Challenges - Role-Specific Challenges: 1. Managing multiple events and campaigns simultaneously, requiring strong project management skills. 2. Balancing event planning and execution with social media strategy and content creation. 3. Working with various stakeholders, including marketing, sales, and technical teams, to ensure alignment with business objectives. - Industry-Specific Challenges: 1. Keeping up with the latest trends and technologies in the cloud, AI, and security industries. 2. Adapting to the dynamic nature of the B2B tech industry and adjusting marketing strategies accordingly. - Work Arrangement-Specific Challenges: 1. Maintaining work-life balance while working remotely. 2. Building and maintaining relationships with colleagues and stakeholders in a remote work environment. 📈 Similar Roles Comparison - Role 1: Marketing Manager, Events & Social Media (Remote - US-Based) - Focuses on event management and social media marketing for a higher education institution. - Requires 5+ years of B2B marketing experience, with a strong focus on event management and social media marketing. - Offers a competitive compensation package and comprehensive benefits. - Role 2: Marketing Manager, Tech Events & Digital (On-site - San Francisco, CA) - Focuses on event management and digital marketing for a technology company. - Requires 7+ years of experience in B2B marketing, with a focus on event management and digital marketing. - Offers a competitive salary and comprehensive benefits package. - Role 3: Senior Marketing Manager, Cloud Events & Content (Hybrid - New York, NY) - Focuses on event management and content marketing for a cloud technology company. - Requires 10+ years of experience in B2B marketing, with a focus on event management and content marketing. - Offers a competitive salary and comprehensive benefits package. 📝 Sample Projects - Project 1: Virtual Tech Conference - Plan, manage, and execute a virtual tech conference, including speaker management, platform sourcing, logistics, promotion, and post-event reporting. - Create and curate compelling content for the conference, including copy, graphics, and short-form video. - Design and implement an integrated digital marketing campaign to promote the conference, utilizing social media (organic and paid), email marketing, and partner channels. - Measure, analyze, and report on the performance of the conference, using data to demonstrate ROI and inform future strategies. - Project 2: Social Media Campaign for AI Product Launch - Develop and execute a comprehensive social media strategy for the launch of a new AI product. - Create and curate engaging content for social media platforms, including copy, graphics, and short-form video. - Design and implement an integrated digital marketing campaign to promote the AI product launch, utilizing social media (organic and paid), email marketing, and partner channels. - Measure, analyze, and report on the performance of the social media campaign, using data to demonstrate ROI and inform future strategies. ❓ Key Questions to Ask During Interview - Role-Specific Questions: 1. How does this role fit into the overall marketing strategy for the company? 2. What are the key priorities for this role in the first 30, 60, and 90 days? 3. How does the company support work-life balance for remote employees? - Company-Specific Questions: 1. What is the company's approach to professional development and career growth for marketing employees? 2. How does the company measure and track the success of marketing campaigns and events? 3. What is the company's strategy for expanding its brand presence in the higher education and B2B tech industries? - Industry-Specific Questions: 1. How does the company plan to adapt to the evolving landscape of cloud, AI, and security technologies? 2. What are the company's plans for expanding its partner network and co-marketing initiatives? 3. How does the company approach working with diverse stakeholders, including marketing, sales, and technical teams? 🛠 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare examples of successful event management and social media marketing campaigns. 4. Research the company and industry to demonstrate your understanding and enthusiasm for the role. 5. Practice common interview questions and prepare thoughtful responses. 6. Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.