📌 Core Information
🔹 Job Title: Marketing Manager, Executive GTM
🔹 Company: Elastic
🔹 Location: Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing clear, concise, and compelling messaging for C-level audiences
- Creating executive-facing content for marketing campaigns, sales enablement, and analyst engagements
- Collaborating with cross-functional teams to drive interest and engagement from executive buyers
- Translating complex technical use cases into simplified messaging focused on business outcomes
- Supporting the development of customer stories, research, and proof points to generate insights
ASSUMPTION: This role requires a strong understanding of enterprise technologies and executive stakeholders. Familiarity with cloud, security, observability, search, or generative AI is a plus.
📋 Key Responsibilities
✅ Develop clear, concise, and compelling messaging that communicates the business impact of Elastic’s platform and solutions to C-level audiences
✅ Create executive-facing content for marketing campaigns, sales enablement, analyst engagements, and Executive Briefing Programs
✅ Partner with campaign and field teams to drive interest and engagement from executive buyers through tailored digital, field, and ABM programs
✅ Translate complex technical use cases into simplified messaging focused on business outcomes like cost savings, efficiency gains, and risk reduction
✅ Collaborate with customer advocacy and value engineering to surface and optimize customer stories that highlight ROI and business outcomes
✅ Support the development of third-party research, surveys, and customer studies to generate insights and proof points for executive content
✅ Build assets that enable sellers and partners to effectively engage and influence business stakeholders in the buying process
✅ Support the “Customer Zero” program by creating awareness of how Elastic uses its own technology to drive business value internally
✅ Collaborate with product marketing, demand gen, communications, and sales enablement teams to align messaging across touchpoints
✅ Ensure executive messaging is consistently represented across global campaigns, thought leadership, and key regional events
✅ Help maintain an internal knowledge base of business value content and train field teams on how to use it effectively
ASSUMPTION: This role requires strong storytelling, writing, and communication skills, especially for simplifying technical concepts for business leaders. A collaborative approach and experience working cross-functionally across product, sales, and marketing teams are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years of experience in product/solution marketing, B2B marketing programs targeting executive buyers, or consulting experience
Required Skills:
- Strong storytelling, writing, and communication skills, especially for simplifying technical concepts for business leaders
- Proven ability to build content that drives engagement and supports pipeline generation at the executive level
- Collaborative approach and experience working cross-functionally across product, sales, and marketing teams
- Ability to synthesize insights from customer stories, research, and product use cases into compelling narratives and proof points
Preferred Skills:
- Familiarity with enterprise technologies such as cloud, security, observability, search, or generative AI
- Experience working with or selling to enterprise executive stakeholders (CIO, CTO, CISO, CDO, etc.)
- Executive communications or analyst relations experience
ASSUMPTION: A BA/BS degree in Marketing, Business, or a related field is preferred but not required if the candidate has equivalent experience.
💰 Compensation & Benefits
Salary Range: The typical starting salary range for new hires in this role is CAD 101,900 - 161,200 per year. This range represents the lowest to highest salary Elastic reasonably and in good faith believes it would pay for this role at the time of this posting.
Benefits:
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - Elastic matches up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
- Stock program participation
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. The actual salary may vary based on factors such as the candidate's skills, experience, and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Elastic is a software development company specializing in search, observability, and security solutions. It operates in the technology sector, with a focus on enterprise-level clients.
Company Size: Elastic has 1,001-5,000 employees, making it a mid-sized company. This size allows for a structured yet flexible work environment, with ample opportunities for growth and collaboration.
Founded: Elastic was founded in 2012 and is headquartered in San Francisco, California. It has since grown to have offices worldwide, including in Canada.
Company Description:
- Elastic is the Search AI Company, enabling everyone to find the answers they need in real time, using all their data, at scale.
- The company's solutions for search, observability, and security are built on the Elastic Search AI Platform, used by more than 50% of the Fortune 500.
- Elastic's mission is to make all data usable and accessible, empowering people and organizations to achieve their full potential.
Company Specialties:
- Big Data
- AWS
- Kibana
- Observability
- APM
- Search
- Distributed
- Lucene
- Database
- Open Source
- Cloud
- SIEM
- Security
- Logging
- Analytics
- Elasticsearch
- App Search
- Site Search
- Enterprise Search
- and ELK
Company Website: elastic.co
ASSUMPTION: Elastic's focus on enterprise-level clients and complex data sets requires candidates with strong technical communication skills and a deep understanding of enterprise technologies.
📊 Role Analysis
Career Level: This role is at the mid-level of Elastic's marketing career ladder, offering opportunities for growth and advancement within the marketing function.
Reporting Structure: The Marketing Manager, Executive GTM, will report directly to the Lead for Executive & Business Value Marketing and work closely with various cross-functional teams.
Work Arrangement: This role is based in Canada and may require occasional travel for events and meetings. It offers a hybrid or on-site work arrangement, with flexible scheduling options.
Growth Opportunities:
- Advancement within the marketing function, such as moving into a senior management role or taking on additional responsibilities
- Expanding into other areas of the business, such as product management or sales enablement
- Developing expertise in specific industries or technologies, leading to increased influence and impact
ASSUMPTION: Elastic's flat organizational structure and emphasis on employee growth provide ample opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: Elastic's Canada office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 56 Temperance St, Toronto, Ontario M5H 3V5, CA
Geographic Context:
- Toronto is a multicultural city with a thriving tech industry, offering a diverse range of cultural, recreational, and dining options
- The city's central location makes it easily accessible from other major urban centers in Canada and the United States
- Toronto has a humid continental climate, with warm summers and cold winters, and experiences significant seasonal variations in daylight
Work Schedule: Elastic offers flexible scheduling options, allowing employees to balance their work and personal lives effectively.
ASSUMPTION: The Canada office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- On-site or virtual interview with a panel of stakeholders
- Final round with the hiring manager or a senior leader
Key Assessment Areas:
- Communication skills and ability to simplify complex technical concepts
- Storytelling and content creation abilities
- Collaboration and cross-functional teamwork
- Understanding of enterprise technologies and business value messaging
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, showcasing your ability to create compelling executive content
- Research Elastic's products, services, and company culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or recruiter after your interview to express your interest in the position
ATS Keywords: Executive messaging, business value, content development, cross-functional collaboration, enterprise technologies, C-level communication, ABM, sales enablement, customer advocacy, value engineering, research, proof points
ASSUMPTION: Elastic's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Project management tools (e.g., Asana, JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with these tools is not required but can be beneficial for candidates. Elastic provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Build with heart and balance
- Inspire inclusivity
- Pursue quality and truth
- Default to open
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and adaptable
- Customer-centric and user-focused
Self-Assessment Questions:
- How do you approach simplifying complex technical concepts for non-technical stakeholders?
- Can you provide an example of a successful executive content piece you've created, and how you tailored it to the audience?
- How do you balance the need for strategic, long-term messaging with the need for tactical, short-term execution?
ASSUMPTION: Candidates should assess their fit with Elastic's values and work style, ensuring their personal attributes align with the company culture.
⚠️ Potential Challenges
- Working with complex, technical concepts and translating them into business-focused messaging
- Balancing the needs of various stakeholders, including product, sales, and marketing teams
- Keeping up with the latest trends and best practices in executive communication and marketing
- Managing multiple projects and deadlines in a fast-paced, dynamic work environment
ASSUMPTION: These challenges can be mitigated through strong communication skills, effective project management, and a deep understanding of Elastic's products and services.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on executive-level communication and business value messaging
- Compared to other marketing roles, this position places a greater emphasis on collaboration with cross-functional teams and alignment with enterprise-level business objectives
- Career progression in this role may involve moving into senior management or taking on additional responsibilities within the marketing function, rather than transitioning to a different department
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path of progression within the marketing field.
📝 Sample Projects
- Developing a comprehensive executive messaging framework for Elastic's Search AI platform
- Creating a series of customer success stories highlighting the business impact of Elastic's solutions
- Building an ABM campaign targeting C-level executives in the financial services industry
ASSUMPTION: These sample projects illustrate the types of initiatives the Marketing Manager, Executive GTM, might undertake, but the actual projects may vary based on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does the company measure the success of executive messaging and content?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development of its marketing employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
- How does the company approach collaboration and alignment with cross-functional teams, particularly with product and sales?
ASSUMPTION: These questions can help candidates better understand the role's expectations, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, showcasing your ability to create compelling executive content
- Research Elastic's products, services, and company culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or recruiter after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
