📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Red Deer Resort & Casino
🔹 Location: Red Deer, Alberta, Canada
🔹 Job Type: On-site
🔹 Category: Hospitality & Tourism
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to increase revenue and occupancy
- Conducting market research and analyzing trends to identify new opportunities
- Managing and coordinating marketing activities across multiple departments
- Building and maintaining strong brand presence through various online and offline channels
- Collaborating with cross-functional teams to identify marketing priorities and creative advertising solutions
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Achieve maximum revenue in each targeted market segment for Hotel, Casino, and Food & Beverage
✅ Assist in developing strategic short-term and long-term marketing plans
✅ Perform complex market research and determine the latest consumer trends
✅ Decipher competitor's edge and optimize current branding strategies and marketing solutions
✅ Contribute ideas to grow existing business and expand into new business opportunities
✅ Build and maintain a strong and consistent brand through various marketing channels
✅ Proactively monitor social media platforms and ensure appropriate responses are posted
✅ Develop strategies and tactics to drive qualified traffic and build relationships with media outlets
✅ Establish, maintain, and control department budgets for promotions, advertising, public relations, and social media
✅ Troubleshoot marketing campaigns that are not performing well and analyze advertising returns
✅ Maintain the highest standards of professional conduct and acquire full knowledge of the hotel and local information
✅ Perform other duties and special projects as assigned
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: University or college diploma or degree in Business Administration or Hotel Management (preferred)
Experience: Three or more years of experience in the Marketing and Events department, hospitality industry (preferred), and two to three years of proven managerial experience including customer service and marketing
Required Skills:
- Excellent verbal and written communication skills in English (other languages are an asset)
- Strong advertising, public relations, brand marketing, database marketing, and direct mail background
- Extensive knowledge of casino and hotel internal controls, policies, and procedures (preferred)
- Strong multi-tasking abilities, exceptional communication, and organizational skills
- Understands customers and builds organizational credibility
- Displays a positive attitude, maintains enthusiasm, and celebrates successes with the team
- Strong time management and multitasking skills, being able to manage different projects simultaneously and work within stringent time frames
- Computer literacy, including effective working skills in MS Word, Excel, PowerPoint, and e-mail
- Strong knowledge in using photo editing software (Canva, Adobe Photoshop, etc.)
Preferred Skills:
- Clear Criminal Record Check upon hiring
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their marketing skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - 80,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the hospitality industry in Red Deer, Alberta)
Benefits:
- Competitive benefits package (details not specified)
- Opportunities for career growth and development
- Dynamic work environment in the hospitality and tourism industry
Working Hours: Full-time, 40 hours per week. Occasional travel within Alberta or outside Alberta may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality & Tourism
Company Size: Medium-sized resort and casino (exact employee count not specified)
Founded: The Red Deer Resort & Casino has been operating for several years, with a focus on providing exceptional gaming, dining, and entertainment experiences.
Company Description:
- Offers a full-service casino, hotel, and various dining options
- Focuses on providing exceptional customer service and creating memorable experiences
- Emphasizes teamwork, collaboration, and continuous improvement
Company Specialties:
- Casino gaming and entertainment
- Hotel and hospitality services
- Food and beverage operations
Company Website: https://www.rdrcasino.ca/
ASSUMPTION: The Red Deer Resort & Casino is a well-established hospitality and tourism company that prioritizes customer satisfaction and employee development.
📊 Role Analysis
Career Level: Mid-level marketing management role
Reporting Structure: Reports directly to the General Manager
Work Arrangement: On-site, full-time position with occasional travel required
Growth Opportunities:
- Potential advancement to senior marketing roles or other leadership positions within the company
- Opportunities to gain experience in various aspects of marketing, including branding, advertising, and customer relationship management
- Chance to develop and refine skills in market research, data analysis, and strategic planning
ASSUMPTION: This role offers significant opportunities for professional growth and development within the hospitality and tourism industry.
🌍 Location & Work Environment
Office Type: On-site, resort and casino environment
Office Location(s): Red Deer, Alberta, Canada
Geographic Context:
- Red Deer is a city in central Alberta with a population of approximately 100,000 people
- The city offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
- Red Deer is located approximately 100 kilometers south of Edmonton and 150 kilometers north of Calgary
Work Schedule: Full-time, 40 hours per week. Occasional travel within Alberta or outside Alberta may be required.
ASSUMPTION: The on-site work environment at the Red Deer Resort & Casino offers a dynamic and engaging atmosphere, with opportunities for interaction with guests and colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or other team members
- Background check and reference checks (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Marketing and advertising skills
- Strategic thinking and planning
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Adaptability and flexibility
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Demonstrate your understanding of the hospitality and tourism industry and the company's mission and values
- Show enthusiasm for the role and a willingness to learn and grow within the organization
ATS Keywords: Marketing strategy, market research, brand management, social media, advertising, public relations, customer service, time management, organizational skills, photo editing, budget management, problem-solving, multi-tasking, customer feedback
ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Photo editing software (Canva, Adobe Photoshop, etc.)
- Social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)
- Customer relationship management (CRM) software (if applicable)
ASSUMPTION: The Marketing Manager will be expected to be proficient in using various marketing tools and technologies to effectively perform their job duties.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Teamwork and collaboration
- Continuous improvement
- Integrity and accountability
Work Style:
- Dynamic and fast-paced environment
- Opportunities for creativity and innovation
- Focus on results and achieving targets
Self-Assessment Questions:
- How do you align with the company's values, particularly customer focus and teamwork?
- How comfortable are you working in a dynamic and fast-paced environment, with a focus on results?
- How do your personal work style and preferences fit with the company's work environment?
ASSUMPTION: The Red Deer Resort & Casino values candidates who demonstrate a strong commitment to customer service, teamwork, and continuous improvement, as well as the ability to thrive in a dynamic and fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to changes in the market and industry trends
- Balancing the demands of various stakeholders, including guests, team members, and management
- Occasional travel and work-related events outside of regular business hours
ASSUMPTION: The Marketing Manager role at the Red Deer Resort & Casino may present unique challenges related to the dynamic nature of the hospitality and tourism industry and the need to balance multiple priorities and stakeholders.
📈 Similar Roles Comparison
- This role differs from other marketing management positions in the hospitality and tourism industry in its focus on casino and resort marketing, as well as the unique challenges and opportunities presented by the gaming industry
- Industry-specific context: The hospitality and tourism industry is highly competitive and dynamic, with a strong emphasis on customer service and experience
- Career path comparison: This role may serve as a stepping stone to senior marketing roles or other leadership positions within the company or the broader hospitality and tourism industry
ASSUMPTION: The Marketing Manager role at the Red Deer Resort & Casino offers a unique opportunity to gain experience in casino and resort marketing, with potential career growth and development in the hospitality and tourism industry.
📝 Sample Projects
- Developing and implementing a social media marketing campaign to increase engagement and drive traffic to the resort's website
- Conducting market research to identify new trends and opportunities in the casino gaming industry
- Collaborating with cross-functional teams to create and execute a successful marketing event or promotion
ASSUMPTION: The Marketing Manager role at the Red Deer Resort & Casino offers a variety of projects and initiatives that allow for creativity, innovation, and professional growth.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance, particularly for on-site employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Demonstrate your understanding of the hospitality and tourism industry and the company's mission and values
- Show enthusiasm for the role and a willingness to learn and grow within the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
