Marketing Manager, Global Key Accounts

📌 Core Information

🔹 Job Title: Marketing Manager, Global Key Accounts

🔹 Company: New Balance

🔹 Location: Brighton, MA, USA

🔹 Job Type: Full-Time, Hybrid (3 days in office per week)

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 6+ years of experience

🔹 Remote Status: On-site with hybrid work arrangement

🚀 Job Overview

Key aspects of this role include:

• Leading global marketing campaigns for key wholesale partners
• Acting as the main point of contact between regional marketers and the global marketing team
• Collaborating cross-functionally to ensure consistent global key account marketing vision
• Managing global agency relationships and campaign deployment
• Analyzing campaign performance and adjusting future approaches as needed

ASSUMPTION: This role requires a high level of organization, communication, and project management skills to successfully coordinate global marketing efforts across multiple regions and functions.

📋 Key Responsibilities

✅ Lead the development and deployment of global marketing campaigns for key wholesale partners

✅ Act as the main point of contact between regional marketers and the global marketing team

✅ Collaborate with cross-functional teams to ensure consistent global key account marketing vision

✅ Manage global agency relationships and campaign deployment

✅ Analyze campaign performance and adjust future approaches as needed

✅ Support key go-to-market gates and marketing leadership meetings

✅ Develop a best-in-class process for supporting regional key account marketers' account planning

ASSUMPTION: This role involves a significant amount of stakeholder management, both internally and externally, to ensure successful campaign execution and alignment with global marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of industry experience, with a preference for working experience directly with wholesale partners

Required Skills:

• Proven experience in global marketing, campaign management, and project management
• Strong analytical skills and ability to manage multiple projects simultaneously
• Excellent communication and presentation skills
• Ability to build strong relationships with global key account teams internally and externally
• Travel-ready for major go-to-market milestones, marketing summits, productions, events, etc.
• Resourceful problem solver with a DIY approach and a track record of overcoming obstacles

Preferred Skills:

• Fluency in additional languages
• Experience working with global wholesale partners in the athletic specialty channel

ASSUMPTION: Candidates with experience in the athletic footwear industry or related fields may have an advantage in understanding the target consumer and integrated consumer journey.

💰 Compensation & Benefits

Salary Range: $110,000 - $140,000 per year (based on industry standards for a Marketing Manager with 6+ years of experience in the Boston area)

Benefits:

• Medical, dental, and vision insurance
• Life insurance
• 401K
• Tuition reimbursement
• $100 monthly student loan support
• Various mentorship programs
• $1,000 yearly lifestyle reimbursement
• 4 weeks of vacation, 12 holidays, and generous parental leave

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in office per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: New Balance operates in the athletic footwear and apparel industry, with a focus on craftsmanship, quality, and performance. The company is known for its iconic "N" logo and has a strong presence in the running and outdoor categories.

Company Size: New Balance is a mid-sized company with approximately 9,840 employees globally. This size allows for a more intimate work environment while still offering the resources and opportunities of a larger organization.

Founded: New Balance was founded in 1906 and has since grown into an international corporation, selling footwear and apparel in over 120 countries.

Company Description:

• New Balance began as a humble one-man operation and has since grown into an international corporation
• The company's mission is to support the performance of athletes and set the standard for comfort and fit in the footwear industry
• New Balance is committed to innovation, fearless independence, and giving back to communities through philanthropic efforts and involvement programs

Company Specialties:

• Running & Outdoor
• Training
• Lifestyle
• Lacrosse
• Tennis & Court
• Kids
• Apparel
• Baseball
• Track & Field
• Soccer
• Skateboarding
• Softball
• Golf
• Cycling
• Hiking

Company Website: http://www.newbalance.com

ASSUMPTION: New Balance's focus on craftsmanship, quality, and performance makes it an attractive employer for individuals passionate about the athletic footwear industry and committed to delivering exceptional products.

📊 Role Analysis

Career Level: This role is at the manager level, with responsibilities for leading global marketing campaigns and acting as the main point of contact between regional marketers and the global marketing team.

Reporting Structure: The Marketing Manager, Global Key Accounts reports directly to the Global Key Account Senior Marketing Manager.

Work Arrangement: This role follows a hybrid work arrangement, with associates working in the office three days per week (Tuesday, Wednesday, and Thursday) and having the option to work from anywhere for four weeks per calendar year.

Growth Opportunities:

• Progression to senior marketing roles within the global marketing team
• Expansion into other key account management roles or related marketing positions
• Potential to work on high-visibility campaigns and projects, increasing visibility and opportunities for career advancement

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-impact campaigns and collaborate with cross-functional teams to drive global marketing strategies.

🌍 Location & Work Environment

Office Type: New Balance's headquarters in Brighton, MA, features a modern, collaborative work environment designed to foster teamwork and connection.

Office Location(s): 100 Guest St, Brighton Landing, Brighton, MA 02135-2088, US

Geographic Context:

• Brighton is a neighborhood in Boston, MA, with a mix of residential and commercial areas
• The office is conveniently located near public transportation, with easy access to major highways
• The area offers a variety of dining, shopping, and entertainment options, as well as outdoor recreational activities

Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in office per week)

ASSUMPTION: The hybrid work arrangement offers a balance between in-person collaboration and remote flexibility, allowing associates to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or other team members
• Final round interview with senior leadership
• Background check and onboarding

Key Assessment Areas:

• Marketing strategy and campaign management skills
• Project management and organizational skills
• Communication and presentation skills
• Cultural fit and alignment with New Balance's values and mission
• Problem-solving abilities and resourcefulness

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, campaign management skills, and any experience working with wholesale partners
• Prepare examples of successful global marketing campaigns you've led or contributed to, emphasizing your role and the outcomes achieved
• Research New Balance's company culture and values, and be prepared to discuss how your personal values align with the organization's
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Global Marketing, Campaign Management, Wholesale Partners, Key Account Management, Project Management, Stakeholder Management, Cross-Functional Collaboration, Marketing Strategy

ASSUMPTION: New Balance's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization's global marketing team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs, but strong proficiency in Microsoft Office Suite and project management tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Independence: New Balance values its independence and encourages associates to think and act independently
• Craftsmanship: The company is committed to craftsmanship, quality, and attention to detail in all aspects of its business
• Performance: New Balance strives to support the performance of athletes and deliver exceptional products
• Community: The company is dedicated to giving back to communities through philanthropic efforts and involvement programs

Work Style:

• Collaborative: New Balance fosters a culture of teamwork and collaboration, both internally and with external partners
• Innovative: The company encourages associates to think creatively and challenge the status quo
• Adaptable: New Balance values associates who can adapt to change and thrive in a dynamic work environment
• Passionate: The company seeks associates who are passionate about the athletic footwear industry and committed to delivering exceptional products

Self-Assessment Questions:

• How do your personal values align with New Balance's company values, particularly independence and craftsmanship?
• How do you approach collaboration and teamwork, and can you provide an example of a successful cross-functional project you've worked on?
• How do you stay organized and manage multiple projects simultaneously, and can you share an example of a time when you had to prioritize and reprioritize tasks to meet deadlines?

ASSUMPTION: New Balance's culture values independence, craftsmanship, performance, and community, and candidates who demonstrate a strong fit with these values will be most successful in the organization.

⚠️ Potential Challenges

• Managing multiple global campaigns simultaneously may require strong project management and organizational skills
• Working with cross-functional teams and regional marketers may present communication and collaboration challenges that require strong stakeholder management skills
• The hybrid work arrangement may require additional self-discipline and time management skills to balance remote and in-office work effectively
• The role may involve travel for major go-to-market milestones, marketing summits, productions, and events, which may disrupt personal schedules and require flexibility

ASSUMPTION: The potential challenges associated with this role can be mitigated by strong project management, communication, and collaboration skills, as well as a willingness to adapt to change and prioritize tasks effectively.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on global key account management and cross-functional collaboration to drive consistent global marketing strategies
• Compared to other marketing roles in the athletic footwear industry, this position requires a strong understanding of the wholesale partner landscape and experience working with global key account teams
• Career progression in this role may lead to senior marketing roles within the global marketing team or expansion into other key account management roles or related marketing positions

ASSUMPTION: This role offers unique opportunities for candidates with experience in global key account management and a strong understanding of the wholesale partner landscape in the athletic footwear industry.

📝 Sample Projects

• Developing and executing a global marketing campaign for a key wholesale partner, including market research, strategy development, creative concepting, and campaign deployment
• Collaborating with regional marketers to create a consistent global key account marketing vision, including account planning and local market adaptation
• Managing global agency relationships and campaign deployment, including briefing, creative review, and final asset delivery

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Manager, Global Key Accounts role, focusing on global campaign management, cross-functional collaboration, and stakeholder management.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline and key milestones for a global marketing campaign, and how this role fits into that process?
• How does the global marketing team collaborate with regional marketers and other cross-functional teams to ensure consistent global key account marketing strategies?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does New Balance support the professional development and growth of its associates, particularly in marketing roles?
• What are the most challenging aspects of working with global key account teams, and how has the company addressed those challenges in the past?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.

📝 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, campaign management skills, and any experience working with wholesale partners
• Prepare examples of successful global marketing campaigns you've led or contributed to, emphasizing your role and the outcomes achieved
• Research New Balance's company culture and values, and be prepared to discuss how your personal values align with the organization's
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.