Marketing Manager - Global Key Accounts

📌 Core Information

🔹 Job Title: Marketing Manager - Global Key Accounts

🔹 Company: New Balance

🔹 Location: Boston, MA Headquarters - (NB)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in-office per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing annual marketing plans for global key accounts (Foot Locker and JD Sport) in collaboration with retail partners.
• Leading elevated marketing activations such as events and product launches to engage lifestyle consumers.
• Supporting the Director of NA Commercial Marketing in driving marketing plans and aligning with global and regional directions.
• Managing internal resources and external agencies to ensure high-level execution of business objectives.
• Collaborating with global marketing teams to ensure brand consistency across content and creative executions.

ASSUMPTION: This role requires a strategic mindset with a strong focus on project management and cross-functional collaboration. It involves working closely with various teams and departments to deliver successful marketing campaigns.

📋 Key Responsibilities

✅ Develop and execute annual/seasonal marketing plans for global key accounts, including social media, retailer database, site, and in-store tactics to support key product launches and drive consumer consideration and conversion.

✅ Lead elevated marketing activations that resonate with lifestyle consumers, such as events, community activations, and energy-driving product launches.

✅ Support the Director of NA Commercial Marketing in driving marketing plans and aligning with global and regional directions.

✅ Manage key milestones and relationships for specific account partners, including sell-in through sell-through, building/executing retailer-specific marketing programs, collaboration and communication with retail partners, measuring plan performance, and budget management.

✅ Oversee project management of seasonal regional content creation and production of all content supporting the channel and key account partners.

✅ Ensure brand, category, and athlete guidelines/best practices are adhered to across all consumer-facing content and creative executions.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication skills and the ability to work effectively with cross-functional teams are essential for success.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent

Experience: 5-8 years in a marketing capacity

Required Skills:

• Strategic thinking and project management skills
• Excellent verbal and written communication skills
• Experience developing creative briefs and spearheading marketing content needs
• Strong key account marketing focus
• Retail experience (asset)
• Ability to work in a team environment and express a perspective with conviction
• Proficiency in Microsoft Office and internal platforms

Preferred Skills:

• Experience working with cross-functional teams and multiple departments
• Ability to manage multiple assignments with varying degrees of complexity

ASSUMPTION: Candidates with a strong background in marketing, particularly in key account management, will be well-suited for this role. Experience working with retail partners and managing multiple projects simultaneously is highly desirable.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 (based on industry standards for a Marketing Manager with 5-10 years of experience in the apparel and fashion industry)

Benefits:

• Medical, dental, and vision insurance
• Life insurance
• 401K
• Tuition reimbursement
• Lifestyle reimbursement ($1,000 per year)
• Vacation (4 weeks per year)
• Holidays (12 per year)
• Parental leave

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days in-office per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. Actual compensation may vary depending on factors such as performance, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: New Balance operates in the competitive apparel and fashion industry, focusing on athletic footwear and apparel. The company is known for its high-quality products and commitment to craftsmanship.

Company Size: New Balance is a mid-sized company with around 15,000 employees globally. This size allows for a more personal work environment while still offering the resources and opportunities of a larger organization.

Founded: New Balance was founded in 1906 and has since grown to become one of the world's leading athletic footwear and apparel brands.

Company Description:

• New Balance is committed to empowering people through sport and craftsmanship, creating positive change in communities around the world.
• The company fosters a culture that encourages innovation, fearlessness, and collaboration, guided by its core values.
• New Balance offers a comprehensive benefits package, including traditional benefits and nontraditional perks like online learning and development courses, tuition reimbursement, and mentorship programs.

Company Specialties:

• Athletic footwear and apparel
• Global key account marketing
• Retail marketing
• Event management

Company Website: https://www.newbalance.com/

ASSUMPTION: New Balance's commitment to craftsmanship, quality, and community engagement sets it apart in the competitive apparel and fashion industry. The company's focus on empowering people through sport and craftsmanship creates a unique and inspiring work environment.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: The Marketing Manager reports directly to the Director of NA Commercial Marketing and works closely with various teams, including global marketing, athlete activation, and sports marketing.

Work Arrangement: This role follows a hybrid work arrangement, with associates working in the office three days per week (Tuesday, Wednesday, and Thursday) and having the flexibility to work from anywhere for four weeks per calendar year.

Growth Opportunities:

• Progression to a senior marketing role, such as Senior Marketing Manager or Director of Marketing
• Expansion into other areas of the business, such as product management or brand management
• Opportunities to work on global marketing campaigns and collaborate with international teams

ASSUMPTION: This role offers a unique opportunity to gain experience in global key account marketing and work closely with retail partners to drive consumer engagement and brand awareness. The hybrid work arrangement provides a balance between in-person collaboration and remote flexibility.

🌍 Location & Work Environment

Office Type: New Balance's headquarters in Boston, MA, offers a modern and collaborative work environment, with fully open offices and amenities available.

Office Location(s): 20 Guest St, Boston, MA 02135, USA

Geographic Context:

• Boston is a vibrant and historic city, known for its rich culture, diverse neighborhoods, and strong educational institutions.
• The city offers a high quality of life, with numerous parks, museums, and entertainment options.
• Boston has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days in-office per week)

ASSUMPTION: New Balance's headquarters in Boston provides a dynamic and engaging work environment, with easy access to the city's many cultural and recreational offerings. The hybrid work arrangement offers a balance between in-person collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Director of NA Commercial Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Project management skills
• Cross-functional collaboration and communication
• Retail marketing experience and understanding
• Cultural fit and alignment with New Balance's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, particularly in key account management and project leadership.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
• Demonstrate your understanding of New Balance's brand and values, and how your skills and experience align with the company's mission.

ATS Keywords: Marketing planning, project management, key account marketing, retail marketing, consumer engagement, brand awareness, event management, cross-functional collaboration, global marketing

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing strategy, project management, and cross-functional collaboration skills. Demonstrating relevant experience and a strong understanding of New Balance's brand and values will be crucial for success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department's preferences and the projects at hand. Familiarity with Microsoft Office Suite and relevant marketing automation and analytics tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Collaboration
• Integrity
• Excellence

Work Style:

• Strategic and forward-thinking
• Attention to detail and strong organizational skills
• Effective communication and collaboration
• Adaptability and flexibility
• Passion for the New Balance brand and products

Self-Assessment Questions:

• How do you embody New Balance's values in your daily work?
• Describe a time when you had to adapt to a significant change in a project or plan. How did you handle it?
• How do you approach collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: New Balance values candidates who align with their core values and demonstrate a strong work ethic, attention to detail, and the ability to collaborate effectively with cross-functional teams.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing the needs of global key account partners with New Balance's overall marketing strategy
• Adapting to a hybrid work arrangement and maintaining effective communication with remote team members
• Keeping up with industry trends and consumer behavior in the fast-paced retail environment

ASSUMPTION: This role presents unique challenges, such as managing multiple projects and priorities, balancing partner needs with overall marketing strategy, and adapting to a hybrid work arrangement. Successful candidates will be organized, adaptable, and effective communicators.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on global key account marketing for retail partners, requiring a strong understanding of the retail environment and consumer behavior.
• This role offers the opportunity to work closely with retail partners and gain experience in global key account marketing, which may not be available in other marketing positions.
• Career progression in this role may lead to senior marketing positions or expansion into other areas of the business, such as product management or brand management.

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions. Candidates should consider their interest in global key account marketing and retail environments when evaluating this role.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch in collaboration with a global key account partner
• Managing a team to create and produce regional content for a seasonal marketing campaign
• Conducting market research and analyzing consumer data to inform marketing strategy and tactics

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role. Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to New Balance's overall marketing strategy and goals?
• What are the most significant challenges facing the global key account marketing team currently, and how can this role address them?
• What opportunities are there for growth and development within this role and the broader marketing department?
• How does New Balance support work-life balance for its employees, particularly in a hybrid work arrangement?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture. Asking thoughtful and insightful questions demonstrates your interest in the position and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, particularly in key account management and project leadership.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
• Demonstrate your understanding of New Balance's brand and values, and how your skills and experience align with the company's mission.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.