📌 Core Information
🔹 Job Title: Marketing Manager - Growth Initiatives (Med-Tech)
🔹 Company: embecta
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Medical Device
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with up to 20% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth strategies to drive market expansion and increase revenue
- Conducting market research and competitive analysis to inform strategic decisions
- Collaborating with cross-functional teams, including product development, global marketing, and sales
- Identifying and pursuing strategic partnerships to drive growth
- Monitoring and optimizing growth initiatives using performance metrics
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams. The ideal candidate will have a background in marketing, preferably in the med-tech or healthcare industry.
📋 Key Responsibilities
✅ Develop and execute growth strategies to drive market expansion and increase revenue in the short- and long-range planning
✅ Conduct in-depth market research to identify growth opportunities and customer needs in the med-tech sector
✅ Utilize data analytics to measure the performance of existing and future pipeline products, making data-driven decisions
✅ Analyze market trends, customer needs, and competitive landscape to inform strategic decisions and marketing initiatives
✅ Work closely with product development teams to align marketing strategies with product launches and improvements
✅ Collaborate with global and international marketing teams, sales, R&D, and other departments to ensure cohesive and effective growth strategies
✅ Set and monitor KPIs to measure the success of growth initiatives and continuously optimize strategies
✅ Identify and pursue strategic partnerships with industry marketing teams, stakeholders, healthcare professionals, and other relevant entities to drive growth
ASSUMPTION: This role requires strong project management skills, the ability to work cross-functionally, and the capacity to influence without authority.
🎯 Required Qualifications
Education: BS degree required
Experience: 5+ years of project management experience, with demonstrated success preferably on product pre-launch activities
Required Skills:
- Fluency in English
- Experience in change management and professional adversity
- Proven experience in marketing, with a focus on growth initiatives, preferably in the med-tech or healthcare industry
- Ability to work with all levels in the organization, including executives/leadership level
- Ability to work cross-functionally and across multiple functions
- Results-oriented, with demonstrated ability to multi-task and manage specific project goals and objectives
- Ability to influence without authority and use negotiation skills to create a win-win strategy
- Proactive in surfacing risks/issues and engaging project team and stakeholder community to resolve issues and define risk mitigations
Preferred Skills:
- Hungry mindset and learning agility
- Consulting experience within the pharmaceutical, medical device, or life science industry
- MBA, medical, or scientific graduate degree
- Pharmaceutical, medical device marketing experience
- Good level of business acumen and analytical thinking
- Proven strong presentation and communication skills
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Cross-functional leadership
- Creative thinker with a passion for driving innovation and growth
ASSUMPTION: While an MBA or advanced degree is preferred, a BS degree and relevant experience are considered equivalent qualifications for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the medical device industry in Mexico City)
Benefits:
- Competitive pay
- Benefits (including health, dental, and vision insurance)
- Continuous learning and development opportunities
- Recognition and rewards programs
- Career growth and life balance components
Working Hours: Full-time (40 hours per week) with up to 20% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Device
Company Size: 1,001-5,000 employees
Founded: 2022 (as embecta; originally founded in 1897 as BD)
Company Description:
- Global medical technology company focused on improving the lives of people living with diabetes
- Leader in insulin delivery devices, with products used by over 30 million people in over 100 countries
- Dedicated to fostering an inclusive, growth-centered, and rewarding culture
Company Specialties:
- Insulin delivery devices
- Med-tech and healthcare industry
- Global marketing and sales
Company Website: embecta.com
ASSUMPTION: embecta is a global company with a strong focus on innovation and growth, providing ample opportunities for career advancement and professional development.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with growth potential
Reporting Structure: Reports directly to the Global Marketing Leader for LATAM portfolio expansion and partnerships with B2B
Work Arrangement: On-site with up to 20% travel
Growth Opportunities:
- Potential to expand into new markets and product lines
- Opportunities to work with cross-functional teams and global stakeholders
- Possibility to take on increased responsibilities and advance within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's expansion into the LATAM market.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and largest city of Mexico, with a population of over 21 million people
- Ciudad de México is the federal district that encompasses Mexico City and surrounding municipalities
- Mexico City is a major hub for the medical device and healthcare industries in Latin America
Work Schedule: Full-time (40 hours per week) with up to 20% travel
ASSUMPTION: Mexico City offers a dynamic and vibrant work environment, with a diverse range of cultural, recreational, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Global Marketing Leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven decision-making abilities
- Cross-functional collaboration and leadership skills
- Communication and presentation skills
- Cultural fit and alignment with embecta's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the med-tech industry and embecta's mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership potential
- Be ready to discuss your approach to market research, competitive analysis, and strategic partnership development
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Marketing, Growth Initiatives, Med-Tech, Healthcare, Market Research, Competitive Analysis, Strategic Partnerships, Cross-Functional Collaboration, Data Analytics, Project Management, Leadership, Innovation, Growth
ASSUMPTION: embecta's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Industry-specific software and tools (e.g., medical device-specific software, market research platforms)
ASSUMPTION: embecta uses a combination of industry-standard and specialized tools to support its marketing and growth initiatives.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and cross-functional
- Focused on growth and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of driving growth and market expansion in the med-tech or healthcare industry?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you possess strong analytical and data-driven decision-making skills?
- Are you able to influence without authority and work effectively with stakeholders at all levels?
- Do you share embecta's commitment to improving the lives of people living with diabetes through innovative solutions and partnerships?
ASSUMPTION: embecta seeks candidates who are passionate about its mission, values, and work style, with a strong desire to make a meaningful impact on the lives of people with diabetes.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams and global stakeholders may present communication and cultural challenges
- Managing multiple initiatives simultaneously may require strong project management and time management skills
- Working in a competitive industry may necessitate continuous learning and adaptation
ASSUMPTION: embecta's work environment may present unique challenges, but also offers significant opportunities for growth and professional development.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on growth initiatives and market expansion in the LATAM region
- This role requires a strong understanding of the med-tech industry and the ability to work effectively with global marketing teams and stakeholders
- Career progression in this role may lead to increased responsibilities and advancement within the organization, with potential opportunities to expand into new markets and product lines
ASSUMPTION: This role offers unique growth opportunities and challenges compared to other marketing positions, with a focus on driving market expansion and increasing revenue in the LATAM region.
📝 Sample Projects
- Conducting market research to identify growth opportunities in the LATAM med-tech market
- Developing and executing strategic partnerships with industry marketing teams, stakeholders, and healthcare professionals to drive growth
- Collaborating with product development teams to align marketing strategies with product launches and improvements
- Analyzing market trends, customer needs, and competitive landscape to inform strategic decisions and marketing initiatives
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, with a focus on driving market expansion and increasing revenue in the LATAM region.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the organization's long-term growth plans for the LATAM market?
- What opportunities are there for collaboration and knowledge-sharing with global marketing teams and stakeholders?
- How does embecta support the professional development and growth of its employees?
- What are the biggest challenges facing the LATAM med-tech market, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, growth potential, and the company's commitment to your professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership potential
- Be ready to discuss your approach to market research, competitive analysis, and strategic partnership development
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
