📌 Core Information
🔹 Job Title: Marketing Manager, Home Buying & Ownership (9 months)
🔹 Company: Royal Bank of Scotland (RBS)
🔹 Location: Edinburgh, Manchester, London
🔹 Job Type: Full-time, Temporary
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering marketing strategy for home and life insurance
- Managing direct marketing campaigns and ensuring multi-channel integration
- Collaborating with stakeholders and delivery partners to optimize campaigns
- Working in a fast-paced, enterprising environment with great visibility
- Temporary role until March 31, 2026
ASSUMPTION: This role requires a balance of strategic thinking and hands-on campaign management, with a focus on direct marketing and stakeholder engagement.
📋 Key Responsibilities
✅ Developing and delivering marketing strategy and plan for home and life insurance
✅ Managing campaign development and ensuring campaigns deliver against the brief
✅ Approving content to ensure compliance with creative strategy and principles
✅ Building strong relationships with key delivery partners, both internal and external
✅ Collaborating with other teams to ensure multi-channel integration on relevant campaigns
✅ Liaising with digital, performance media, and marketing delivery teams to optimize campaigns
✅ Understanding campaign performance and driving continuous improvement through test and learn
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative oversight, with a focus on delivering commercial objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of relevant experience in campaign strategy and delivery, with a track record of creative excellence and agency management
Required Skills:
- Proven experience in direct marketing techniques
- Solid marketing experience in a large matrix organization
- Understanding of brand management and external insurance regulations
- Strong stakeholder engagement and influencing skills
- Experience in digital strategy and implementation
- Proven budget management experience
Preferred Skills:
- Experience in the banking or financial services industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in direct marketing and campaign management, with experience working in a large, matrixed organization.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (pro-rated for the 9-month contract)
Benefits:
- Competitive pension scheme
- Private medical insurance
- 25 days' holiday
- Flexible working arrangements
Working Hours: 35 hours per week, with a flexible working pattern
ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager role with 5-10 years of experience in the UK banking sector.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: Large (23,954 employees)
Founded: 1727
Company Description:
- RBS is a major retail and commercial bank in the UK, offering a wide range of financial services to personal and business customers
- The bank operates under the NatWest Group brand, which also includes NatWest, Ulster Bank, and Coutts
- RBS is committed to championing potential in its colleagues and communities
Company Specialties:
- Retail banking
- Commercial banking
- Investment banking
- Wealth management
Company Website: https://www.natwestgroup.com/
ASSUMPTION: RBS is a well-established financial institution with a broad range of products and services, operating in a competitive market.
📊 Role Analysis
Career Level: Mid-level marketing manager role
Reporting Structure: Reports to the Head of Marketing for Home Buying & Ownership
Work Arrangement: Hybrid (2 days in office, 3 days remote)
Growth Opportunities:
- Potential for permanent role after the 9-month contract
- Opportunities to work on high-profile campaigns and gain visibility
- Chance to develop skills in a large, matrixed organization
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces
Office Location(s): Gogarburn, Edinburgh (headquarters); additional offices in Manchester and London
Geographic Context:
- Edinburgh: Vibrant city with a rich history, offering a high quality of life and strong job market
- Manchester: Diverse, multicultural city with a thriving economy and cultural scene
- London: Global financial hub with extensive job opportunities and cultural attractions
Work Schedule: Flexible working pattern, with a core working hours of 10:00 - 16:00
ASSUMPTION: The role offers flexibility to work from home some of the time, with a minimum of two days in the office to foster collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video interview with the hiring manager
- Final interview with the hiring manager and a panel of stakeholders
Key Assessment Areas:
- Marketing and campaign management skills
- Stakeholder engagement and influencing abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant campaign management experience and achievements
- Tailor your resume and cover letter to emphasize skills and experience relevant to the role
- Prepare examples of successful marketing campaigns and their outcomes
ATS Keywords: Direct marketing, campaign strategy, brand management, stakeholder engagement, digital strategy, budget management
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's marketing and campaign management skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Adobe Campaign, Salesforce Marketing Cloud)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role may require experience with specific marketing automation platforms and tools, depending on the organization's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Working together
- Doing the right thing
Work Style:
- Collaborative and inclusive
- Agile and adaptable
- Data-driven and innovative
Self-Assessment Questions:
- How do you demonstrate putting customers first in your marketing campaigns?
- Can you provide an example of a time when you worked effectively with stakeholders to deliver a successful campaign?
- How do you stay organized and manage your workload in a fast-paced environment?
ASSUMPTION: Candidates should be able to demonstrate alignment with RBS's company values and work style, with a focus on customer-centricity, collaboration, and innovation.
⚠️ Potential Challenges
- Managing multiple stakeholders and delivery partners
- Working in a fast-paced, enterprising environment with tight deadlines
- Adapting to a temporary role with a fixed end date
- Balancing remote work and office-based collaboration
ASSUMPTION: This role may present challenges related to stakeholder management, time management, and adaptability to a hybrid work environment.
📈 Similar Roles Comparison
- Compared to a Senior Marketing Manager role, this position has a narrower focus on home and life insurance marketing and is offered on a temporary basis
- In the banking industry, marketing roles often require a strong understanding of regulatory environments and customer-centric strategies
- This role offers opportunities for career progression within the NatWest Group, with potential for a permanent position after the 9-month contract
ASSUMPTION: Candidates should consider the unique aspects of this role, such as its temporary nature and focus on home and life insurance marketing, when comparing it to other marketing management positions.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new home insurance product
- Conducting market research to understand customer needs and preferences for life insurance products
- Collaborating with digital marketing teams to optimize online channels for home and life insurance campaigns
ASSUMPTION: Sample projects should reflect the candidate's ability to develop and deliver marketing campaigns, with a focus on direct marketing techniques and stakeholder engagement.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for home and life insurance products?
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the key priorities for this role in the first 90 days?
- How does RBS support the professional development of its marketing managers?
- What is the expected workload and how will work-life balance be maintained in this role?
ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role and its fit within the organization's marketing strategy, as well as their commitment to professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience
- Prepare examples of successful marketing campaigns and their outcomes
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
