📌 Core Information
🔹 Job Title: Marketing Manager, Home Services
🔹 Company: Scorpion Enterprises, LLC
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-24
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing deep vertical expertise in home services sub-verticals
- Driving market research and segmentation to uncover audience needs
- Owning positioning and messaging for target audiences
- Leading go-to-market strategy for integrated demand generation plans
- Creating thought leadership content to position Scorpion as a trusted voice
- Enabling sales teams with pitch decks, sales collateral, and vertical-specific insights
- Building advocacy and engagement programs to strengthen customer satisfaction
- Measuring and optimizing performance to continuously improve marketing efforts
- Supporting events and partnerships to represent Scorpion and build relationships
ASSUMPTION: This role requires a strong understanding of the home services industry and the ability to collaborate effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop deep vertical expertise in home services sub-verticals
✅ Drive market research and segmentation to uncover audience needs
✅ Own positioning and messaging for target audiences
✅ Lead go-to-market strategy for integrated demand generation plans
✅ Create thought leadership content to position Scorpion as a trusted voice
✅ Enable sales teams with pitch decks, sales collateral, and vertical-specific insights
✅ Build advocacy and engagement programs to strengthen customer satisfaction
✅ Measure and optimize performance to continuously improve marketing efforts
✅ Support events and partnerships to represent Scorpion and build relationships
ASSUMPTION: This role requires strong analytical skills, exceptional writing skills, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field—or equivalent practical experience.
Experience: 3+ years in B2B or service marketing, ideally focused on SMB audiences. Strong understanding of the home services industry or a related vertical.
Required Skills:
- Strategic Marketer: Proven ability to build go-to-market strategies, segment audiences, and develop compelling value propositions.
- Content & Storytelling: Exceptional writing skills with a knack for turning complex ideas into clear, engaging narratives.
- Data-Driven: Comfortable analyzing metrics, conducting ROI analysis, and drawing insights to inform strategy.
- Customer-Focused: Experience building customer engagement or advocacy programs that foster retention and growth.
- Collaborative Partner: Strong communicator who thrives in cross-functional teams and works well with peers across marketing, sales, partnerships, and product.
- Adaptable & Curious: Excited by change, able to pivot quickly, and always looking for new ways to improve.
- Initiative-Taker: Able to drive projects forward independently while keeping stakeholders aligned.
Preferred Skills:
- Experience within high-growth companies.
ASSUMPTION: This role requires a strong understanding of the home services industry and the ability to collaborate effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $110,000 (entry-level) - $120,000 (highly experienced), exclusive of fringe benefits. Final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience.
Benefits:
- 100% employer-paid medical, dental, and vision insurance
- Flexible paid time off
- Employee equity program
- Paid parental leave
- Paid cell phone and service
- Remote office allowance
- Professional development and development courses
- Regular manager check-ins
Working Hours: Full-time, with flexibility for remote work.
ASSUMPTION: Scorpion offers competitive compensation and benefits packages to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Scorpion is a leading provider of technology and services helping local businesses thrive. They offer tools to know what’s going on with marketing, competitors, and customers, and provide a unique blend of AI support and teams of real human people with local expertise committed to customer success.
Company Size: Scorpion is a mid-sized company with a dynamic work environment that values diversity and inclusion.
Founded: Scorpion was founded with a mission to help local businesses understand their unique business, market, and customer needs by offering personalized tools that bring everything together to help local businesses easily understand their unique business, market, and customer needs.
Company Description:
- Scorpion is the leading provider of technology and services helping local businesses thrive.
- They offer tools to know what’s going on with marketing, competitors, and customers.
- Scorpion offers a unique blend of AI support and teams of real human people with local expertise committed to customer success.
Company Specialties:
- Marketing Technology
- Customer Success
- Local Business Solutions
Company Website: https://www.scorpion.co/
ASSUMPTION: Scorpion is a growing company that values innovation and continuous improvement.
📊 Role Analysis
Career Level: This role is a mid-level marketing position with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Manager, Home Services will report directly to the Director of Brand Marketing and work cross-functionally with corporate marketing, sales, product, and customer success teams.
Work Arrangement: This role is remote-friendly, with flexibility for on-site work as needed.
Growth Opportunities:
- Advancement to a senior marketing role within the company.
- Expansion of responsibilities to include additional verticals or markets.
- Opportunities to lead and mentor junior marketing team members.
ASSUMPTION: Scorpion offers a dynamic work environment with opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Scorpion has a hybrid work environment with both remote and on-site options available.
Office Location(s): Scorpion has offices in various locations across the United States, with remote work options available.
Geographic Context:
- The United States has a diverse range of home services industries, with varying market dynamics and customer needs.
- Remote work offers flexibility and the ability to work from anywhere with an internet connection.
- Scorpion's hybrid work environment allows for collaboration and team-building opportunities, both in-person and remotely.
Work Schedule: Full-time, with flexibility for remote work and the ability to work asynchronously with team members in different time zones.
ASSUMPTION: Scorpion's hybrid work environment offers the best of both worlds, with opportunities for in-person collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR representative.
- In-depth behavioral and skills-based interview with the hiring manager and potential team members.
- Final interview with the Director of Brand Marketing or another senior leader.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to work collaboratively with cross-functional teams.
- Strong analytical and data-driven mindset.
- Proven track record of success in a similar role.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your understanding of the home services industry and Scorpion's offerings.
- Showcase your ability to develop and execute go-to-market strategies and create compelling content.
- Demonstrate your ability to work effectively in a remote or hybrid work environment.
ATS Keywords: Marketing Strategy, Go-To-Market, Content Creation, Home Services, Vertical Marketing, Customer Acquisition, Data-Driven, Cross-Functional Teams
ASSUMPTION: Scorpion's interview process is designed to assess the candidate's strategic thinking, communication skills, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Scorpion uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Winning Mindset: When our clients win, we win.
- Genuine Care: We only succeed when we are truly invested in our clients and each other.
- Unmatched Results: We deliver more than expected–and then some–driving the best results and impacting lives.
- Constant Improvement: We believe there is always a better way. We learn, we ask “What if?”, we build and then do it again.
- Unbeatable Teamwork: We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and collective success.
- Data-driven and results-oriented, with a focus on continuous improvement.
- Dynamic and adaptable, with a willingness to pivot and change course as needed.
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you have a growth mindset and a willingness to learn and adapt?
ASSUMPTION: Scorpion values employees who are collaborative, data-driven, and adaptable, with a strong commitment to continuous improvement and teamwork.
⚠️ Potential Challenges
- The home services industry is highly competitive, with a wide range of local and national providers.
- Scorpion's remote-friendly work environment may require strong self-motivation and time management skills.
- The role may require occasional travel to attend industry events or meet with clients.
- The pace of work may be fast-paced, with tight deadlines and multiple projects to manage simultaneously.
ASSUMPTION: Scorpion offers a dynamic and challenging work environment, with opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is unique in its focus on the home services vertical, with a strong emphasis on vertical-specific marketing strategies and content.
- The home services industry is characterized by a diverse range of local and national providers, with varying market dynamics and customer needs.
- This role offers opportunities for career growth and advancement within Scorpion's marketing organization.
ASSUMPTION: This role is unique in its focus on the home services vertical, with a strong emphasis on vertical-specific marketing strategies and content.
📝 Sample Projects
- Developing a go-to-market strategy for a new home services sub-vertical, including market research, segmentation, positioning, and messaging.
- Creating a thought leadership whitepaper on the state of the home services industry, including trends, challenges, and opportunities.
- Designing and executing a customer advocacy program to improve customer satisfaction and drive referrals.
ASSUMPTION: These sample projects illustrate the strategic and creative aspects of the Marketing Manager, Home Services role.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategies for Scorpion's home services sub-verticals, and how this role would contribute to their evolution?
- How does Scorpion support collaboration and communication across its remote and hybrid work environment?
- What are the key priorities for the first 90 days in this role, and how would you approach them?
- How does Scorpion measure the success of its marketing efforts, and how would you use data to inform your strategies?
- What opportunities are there for professional growth and development within Scorpion's marketing organization?
ASSUMPTION: These key questions help assess the candidate's understanding of the role, the company, and their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your go-to-market strategies, content, and customer engagement programs.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
