📌 Core Information
🔹 Job Title: Marketing Manager, Industrial
🔹 Company: 3D Systems
🔹 Location: Rock Hill, SC, USA (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (10-15% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact marketing initiatives to drive revenue growth across key customer segments in the additive manufacturing ecosystem.
- Collaborating with cross-functional teams to align business objectives and effectively communicate distinctive value propositions.
- Creating and managing the industrial content calendar across different communication channels.
- Leading new product introductions (NPIs) from a marketing perspective, developing and executing go-to-market strategies.
- Heightening win rates through creation of battle cards, customer-pitch decks, sales enablement tools, and promotions.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven analysis and creative problem-solving.
📋 Key Responsibilities
✅ Lead, own, and drive the creation and implementation of marketing strategies tailored to target market segments to achieve business and commercial goals.
✅ Own and manage the industrial content calendar across different communication channels, creating and/or steering the creation of compelling and value-added content.
✅ Steer the implementation of multi-channel campaigns to drive qualified leads and sales pipeline growth in collaboration with internal and external cross-functional teams.
✅ Lead new product introductions (NPIs) from a marketing perspective, developing and executing go-to-market strategies to ensure successful product commercialization and market adoption.
✅ Lead efforts to heighten win rates, including creation of battle cards, customer-pitch decks, sales enablement tools, and promotions.
✅ Define and track key performance indicators (KPIs) to measure the success of strategic marketing initiatives.
✅ Prepare and present regular updates to the business on campaign performance, insights, and recommendations to senior management.
✅ Use data-driven insights to refine and improve marketing impact and outcomes.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or a related field required (Master's degree preferred)
Experience: 4 years or more of B2B marketing experience required (industrial AM experience strongly preferred)
Required Skills:
- Strategic thinking with tactical execution capabilities
- Data-driven analytical approach
- Creative problem-solving
- Project management expertise managing multiple initiatives
- Excellent communication skills working across diverse teams
- Content creation abilities across multiple channels
- Proficiency with marketing automation platforms and CRM systems (Pardot and Salesforce experience preferred)
Preferred Skills:
- Additive Manufacturing experience
- Experience in Aerospace/Defense, Semiconductor, or Automotive sector
- Graphic design skillset
- Experience in CRM (preferably Salesforce) and marketing automation (e.g., Pardot)
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of marketing campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the additive manufacturing industry)
Benefits:
- Competitive Pay
- Paid Leave (US ONLY)
- 401(k)
- Comprehensive Health & Wellness Plans
- Talent Development
- Connection & Engagement Opportunities
Working Hours: Full-time (40 hours/week) with flexible working schedule through paid time off (PTO) policy
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Additive Manufacturing (3D printing)
Company Size: Large (Global team with a presence across more than 15 countries worldwide)
Founded: 1986 (Founded by Chuck Hull, the inventor of 3D printing)
Company Description:
- Innovative culture focused on pushing the boundaries of additive manufacturing
- Global team with a presence across more than 15 countries worldwide
- State-of-the-art corporate headquarters in Rock Hill, South Carolina
Company Specialties:
- Additive manufacturing solutions
- 3D printing technology
- Innovative materials and software
Company Website: 3dsystems.com
ASSUMPTION: 3D Systems is a well-established company in the additive manufacturing industry, known for its innovative technology and global presence.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth
Reporting Structure: Reports directly to the Senior Marketing Manager, Industrial Segment
Work Arrangement: Hybrid (10-15% travel)
Growth Opportunities:
- Potential to take on more responsibility as the company grows and expands its offerings
- Opportunities to work on high-impact projects and contribute to the company's success
- Possibility to transition into a more senior role or explore other areas of interest within the company
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): Rock Hill, SC, USA
Geographic Context:
- Rock Hill is located in the greater Charlotte, NC, area, offering a mix of urban and suburban living
- Close proximity to Charlotte Douglas International Airport (CLT)
- Access to various amenities, including shopping, dining, and entertainment options
Work Schedule: Full-time (40 hours/week) with flexible working schedule through paid time off (PTO) policy
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Content creation and management abilities
- Campaign execution and project management skills
- Industry knowledge and understanding of target market segments
- Communication and collaboration skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare examples of your content creation and campaign management skills for the interview
- Research the company and its products to show your enthusiasm and understanding of the industry
ATS Keywords: Marketing strategy, campaign management, content creation, product commercialization, market segmentation, data-driven analysis, CRM, marketing automation, Pardot, Salesforce
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, tactical execution, and industry knowledge.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Pardot)
- CRM systems (e.g., Salesforce)
- Content creation tools (e.g., Adobe Creative Suite, Microsoft Office)
- Project management software (e.g., Asana, Trello, Jira)
ASSUMPTION: Proficiency with marketing automation platforms and CRM systems is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centric approach
- Collaboration
- Integrity
- Sustainability
Work Style:
- Dynamic and forward-thinking
- Focused on pushing the boundaries of additive manufacturing
- Global team with diverse perspectives
- Strong emphasis on collaboration and communication
Self-Assessment Questions:
- Do I thrive in an innovative and collaborative work environment?
- Am I comfortable working with a global team and managing multiple initiatives simultaneously?
- Do I have a strong understanding of the additive manufacturing industry and its target market segments?
ASSUMPTION: Candidates who are comfortable with a dynamic and collaborative work environment, and have a strong understanding of the additive manufacturing industry, will be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple initiatives simultaneously may require strong project management skills and the ability to prioritize effectively
- Working in a global team may present communication and time zone challenges
- Keeping up with the latest trends and technologies in the additive manufacturing industry may require continuous learning and adaptation
- Travel requirements may pose challenges for candidates who prefer a fully remote work arrangement
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director in other industries, but with a focus on the additive manufacturing ecosystem
- Unlike other marketing roles, this position requires a strong understanding of the industrial additive manufacturing industry and its target market segments
- Career progression in this role may involve transitioning into a more senior role or exploring other areas of interest within the company
ASSUMPTION: This role offers unique opportunities for candidates with relevant industry experience and a strong portfolio of marketing campaigns.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive qualified leads and sales pipeline growth for a new product launch
- Creating and managing the industrial content calendar, including case studies, testimonials, ebooks/whitepapers, and customer-pitch decks
- Leading a team to develop and execute a go-to-market strategy for a new product introduction, ensuring successful product commercialization and market adoption
ASSUMPTION: These sample projects demonstrate the strategic thinking, tactical execution, and industry knowledge required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the additive manufacturing industry and how this role contributes to that vision?
- How does the company support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing initiatives, and how will my performance be evaluated?
- What are the biggest challenges facing the additive manufacturing industry, and how does this role address them?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the industry, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and the company's mission
- Prepare examples of your content creation and campaign management skills for the interview
- Research the company and its products to show your enthusiasm and understanding of the industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
