📌 Core Information
🔹 Job Title: Marketing Manager, Industrial
🔹 Company: 3D Systems
🔹 Location: Rock Hill, SC, USA (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (10-15% travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact marketing initiatives to drive revenue growth across key customer segments in the additive manufacturing ecosystem.
- Collaborating with cross-functional teams to align business objectives and effectively communicate distinctive value propositions.
- Creating and managing the industrial content calendar across different communication channels.
- Leading new product introductions (NPIs) from a marketing perspective, developing and executing go-to-market strategies.
- Heightening win rates through creation of battle cards, customer-pitch decks, sales enablement tools, and promotions.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving results and measuring success through key performance indicators (KPIs).
📋 Key Responsibilities
✅ Lead, own, and drive the creation and implementation of marketing strategies tailored to target market segments to achieve business and commercial goals.
✅ Own and manage the industrial content calendar across different communication channels, creating and/or steering the creation of compelling and value-added content.
✅ Steer the implementation of multi-channel campaigns to drive qualified leads and sales pipeline growth in collaboration with internal and external cross-functional teams.
✅ Lead new product introductions (NPIs) from a marketing perspective, developing and executing go-to-market strategies to ensure successful product commercialization and market adoption.
✅ Lead efforts to heighten win rates, including creation of battle cards, customer-pitch decks, sales enablement tools, and promotions.
✅ Define and track key performance indicators (KPIs) to measure the success of strategic marketing initiatives.
✅ Prepare and present regular updates to the business on campaign performance, insights, and recommendations to senior management.
✅ Use data-driven insights to refine and improve marketing impact and outcomes.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or a related field required (Master's degree preferred)
Experience: 4 years or more of B2B marketing experience required (industrial AM experience strongly preferred)
Required Skills:
- Strategic thinking with tactical execution capabilities
- Data-driven analytical approach
- Creative problem-solving
- Project management expertise managing multiple initiatives
- Excellent communication skills working across diverse teams
- Content creation abilities across multiple channels
- Proficiency with marketing automation platforms and CRM systems (Pardot and Salesforce experience preferred)
Preferred Skills:
- Additive Manufacturing experience
- Experience in Aerospace/Defense, Semiconductor, or Automotive sector
- Graphic design skillset
- Experience in CRM (preferably Salesforce) and marketing automation (e.g., Pardot)
ASSUMPTION: While a background in additive manufacturing is strongly preferred, a candidate with a strong B2B marketing background and a willingness to learn the industry could also be successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the B2B sector)
Benefits:
- Competitive Pay
- Paid Leave (US ONLY)
- 401(k)
- Comprehensive Health & Wellness Plans
- Global Team
- Innovative Culture
- Talent Development
- Connection & Engagement Opportunities
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (10-15% travel required)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. Actual compensation may vary based on factors such as the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: 3D Systems is a leading provider of 3D printing solutions, serving a variety of industries, including healthcare, manufacturing, and education.
Company Size: 3D Systems is a mid-sized company with approximately 3,000 employees worldwide.
Founded: 1986, by Chuck Hull, the inventor of 3D printing
Company Description:
- 3D Systems is a global leader in 3D printing, providing comprehensive solutions for 3D printing, manufacturing, healthcare, dental, and consumer products.
- The company's products and services range from 3D printers and print materials to on-demand manufacturing services and software.
- 3D Systems' mission is to empower its customers to create and commercialize new products and services using its proprietary 3D printing technology.
Company Specialties:
- 3D Printing Solutions
- Manufacturing Services
- Healthcare Solutions
- Dental Solutions
- Consumer Products
Company Website: 3dsystems.com
ASSUMPTION: 3D Systems is a well-established company in the 3D printing industry, with a strong global presence and a reputation for innovation and quality.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with potential for growth into a management or director position
Reporting Structure: This role reports directly to the Vice President of Marketing for the Industrial segment
Work Arrangement: Hybrid work arrangement, with the ability to work remotely up to 3 days per week
Growth Opportunities:
- Potential to take on additional responsibilities and grow into a management or director role
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Access to professional development and training opportunities to enhance marketing skills and expertise
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with the ability to work remotely up to 3 days per week
Office Location(s): Rock Hill, SC, USA (with the ability to work remotely from other locations within the United States)
Geographic Context:
- The greater Charlotte, NC, area is a major hub for the manufacturing and technology industries, with a strong job market and numerous opportunities for professional growth.
- The region offers a high quality of life, with affordable housing, excellent schools, and a wide range of cultural and recreational activities.
- The area is also home to a diverse and growing population, with a strong focus on innovation and entrepreneurship.
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (10-15% travel required)
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to balance the benefits of working from home with the advantages of in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager
- On-site or virtual final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning skills
- Content creation and management abilities
- Campaign execution and project management skills
- Industry knowledge and understanding of the additive manufacturing ecosystem
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Include specific examples of successful marketing campaigns and initiatives you have led or contributed to
- Demonstrate your understanding of the additive manufacturing industry and 3D Systems' products and services
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
ATS Keywords: Marketing strategy, campaign execution, content creation, project management, additive manufacturing, industrial segment, go-to-market strategy, sales pipeline growth, KPI tracking, data-driven insights
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, tactical execution capabilities, and ability to work collaboratively with cross-functional teams to drive business growth.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Pardot)
- CRM systems (e.g., Salesforce)
- Content creation tools (e.g., Adobe Creative Suite, Microsoft Office Suite)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Sustainability
Work Style:
- Strategic and data-driven approach to marketing
- Collaborative and cross-functional teamwork
- Ability to manage multiple priorities and projects simultaneously
- Strong communication and presentation skills
- Willingness to learn and adapt in a dynamic and evolving industry
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns in the B2B sector?
- Are you comfortable working in a dynamic and collaborative environment, with a focus on driving results and measuring success through key performance indicators (KPIs)?
- Do you have a strong understanding of the additive manufacturing industry and 3D Systems' products and services?
- Are you able to manage multiple priorities and projects simultaneously, with a focus on strategic thinking and tactical execution?
ASSUMPTION: 3D Systems values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a willingness to learn and adapt in a dynamic and evolving industry.
⚠️ Potential Challenges
- The role may require occasional travel (10-15% of the time) to attend industry events, trade shows, and customer meetings
- The role may involve working with tight deadlines and managing multiple priorities simultaneously
- The role may require a willingness to learn and adapt to new tools, technologies, and industry trends
- The role may require a strong understanding of the additive manufacturing industry and 3D Systems' products and services, which may have a steep learning curve for candidates without prior industry experience
ASSUMPTION: While this role offers significant growth potential and the opportunity to work with cutting-edge technology in a dynamic and innovative culture, it also presents unique challenges that require a strong work ethic, a willingness to learn, and a focus on driving results.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions in the B2B sector, with a focus on driving revenue growth through strategic marketing initiatives and campaign execution
- However, this role is unique in its focus on the additive manufacturing industry and 3D Systems' products and services, which may require a steeper learning curve for candidates without prior industry experience
- This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance their career within the company
ASSUMPTION: While this role shares similarities with other marketing manager positions in the B2B sector, its focus on the additive manufacturing industry and 3D Systems' products and services sets it apart and presents unique opportunities and challenges for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive qualified leads and sales pipeline growth for a new product launch in the industrial segment
- Creating and managing the industrial content calendar, including the development of case studies, testimonials, ebooks/whitepapers, and customer-pitch decks
- Leading a new product introduction (NPI) from a marketing perspective, including the development and execution of a go-to-market strategy to ensure successful product commercialization and market adoption
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, with a focus on driving results and measuring success through key performance indicators (KPIs).
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the industrial segment and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing initiatives, and how will my performance be evaluated in this role?
- What are the biggest challenges facing the industrial segment, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success in the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on strategic thinking, tactical execution, and industry-specific knowledge
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
- Research the additive manufacturing industry and 3D Systems' products and services to demonstrate your understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
