📌 Core Information
🔹 Job Title: Marketing Manager, Influencer & Content
🔹 Company: Ethos Life
🔹 Location: Remote US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving influencer marketing and creative content initiatives
- Focusing on User-Generated Content (UGC) and agency-produced materials
- Delivering engaging content that drives conversion and aligns with marketing goals
- Collaborating cross-functionally with Brand and Acquisition teams
- Monitoring social media trends and recommending innovative approaches
ASSUMPTION: This role requires a proactive and experienced lead with a strong understanding of paid social and influencer content, as well as the ability to work autonomously.
📋 Key Responsibilities
✅ Manage influencer marketing campaigns, including identification, outreach, logistics, and performance tracking
✅ Curate and review creative content, ensuring brand alignment and effective execution
✅ Establish processes for collecting, organizing, and securing rights for UGC
✅ Assist in tracking and reporting on the performance of paid social and influencer ads
✅ Collaborate with internal teams and external partners to ensure creative content aligns with overall marketing strategies
✅ Proactively identify new influencer opportunities and innovative content approaches
ASSUMPTION: This role involves a mix of strategic planning, hands-on content management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field
Experience: 3-5+ years of experience in marketing, with a significant focus on influencer marketing and creative content development
Required Skills:
- Deep understanding of social media platforms, influencer marketing best practices, and effective creative content strategies
- Excellent judgment and a strong eye for high-quality, engaging creative
- Strong organizational and project management skills
- Passion for the Ethos mission and interest in the life insurance space
- Proficiency in basic content creation tools or willingness to learn
Preferred Skills:
- Experience directly managing UGC programs and providing creative feedback to agencies
ASSUMPTION: Candidates with relevant experience in influencer marketing, creative content development, and project management are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $91,000 - $148,000 USD per year (US national base salary range)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work arrangements
- Parental leave and family planning benefits
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is based on the US national base salary range for the position. Actual compensation may vary based on work location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically life insurance
Company Size: Medium (501-1,000 employees)
Founded: 2016
Company Description:
- Ethos blends industry expertise and technology to provide accessible and affordable life insurance coverage
- Offers instant and easy life insurance through a digital platform
- Has raised over $400 million in capital from prominent investors
Company Specialties:
- Life Insurance
- Term Life Insurance
- and Technology
Company Website: http://www.ethos.com
ASSUMPTION: Ethos is a well-funded, growing company in the insurance industry, focusing on digital innovation and customer experience.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Remote OK, with flexible work arrangements
Growth Opportunities:
- Potential to grow within the marketing team as the company expands
- Chance to work on innovative campaigns and drive company growth
- Opportunity to learn and develop skills in influencer marketing and content strategy
ASSUMPTION: This role offers growth opportunities as Ethos continues to scale and expand its marketing efforts.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): N/A (Remote work only)
Geographic Context:
- Ethos is headquartered in Austin, Texas, but this role can be performed remotely from anywhere in the United States
- The company operates in a fast-paced, dynamic environment, with a focus on innovation and customer experience
- Ethos values diversity, inclusion, and authenticity in its workplace
Work Schedule: Full-time (40 hours/week) with flexible hours and unlimited PTO
ASSUMPTION: This role offers a flexible, remote work environment with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager (Head of Marketing)
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Marketing and content strategy
- Influencer marketing experience and knowledge
- Cultural fit and alignment with Ethos' mission and values
- Problem-solving skills and ability to work autonomously
Application Tips:
- Highlight relevant marketing and influencer marketing experience in your resume
- Tailor your cover letter to demonstrate your passion for Ethos' mission and understanding of the role's requirements
- Prepare examples of successful influencer marketing campaigns or content strategies you've led in the past
ATS Keywords: Influencer Marketing, Creative Content, User-Generated Content, Social Media, Project Management, Data Analysis, Brand Alignment, Content Curation, Creative Feedback, Trend Monitoring, Collaboration, Negotiation, Content Strategy, Campaign Management, Content Creation Tools, Communication
ASSUMPTION: Ethos uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being considered for the role.
🛠️ Tools & Technologies
- Social media platforms (Instagram, YouTube, TikTok, etc.)
- Content creation tools (Canva, Adobe Creative Suite, etc.)
- Project management tools (Asana, Trello, etc.)
- Data analysis tools (Google Analytics, Tableau, etc.)
ASSUMPTION: This role requires proficiency in various social media platforms, content creation tools, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Fast-paced and dynamic
- Remote and flexible work arrangements
- Focus on results and impact
- Collaborative and cross-functional
Self-Assessment Questions:
- Do you have a proven track record of driving successful influencer marketing campaigns?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a fast-paced, dynamic environment and enjoy collaborating with cross-functional teams?
ASSUMPTION: Ethos values candidates who are customer-focused, innovative, collaborative, data-driven, and inclusive, with a strong work ethic and a passion for driving results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with external agencies and influencers to ensure brand alignment and effective content execution
- Keeping up with rapidly evolving social media trends and platforms
- Balancing creative and data-driven approaches to content strategy
ASSUMPTION: This role may present challenges in managing multiple projects, working with external partners, and staying current with industry trends.
📈 Similar Roles Comparison
- This role is unique in its focus on influencer marketing and UGC for the life insurance industry
- Compared to similar roles in other industries, this position requires a strong understanding of life insurance products and the unique challenges of marketing them
- Career path opportunities may include progression to a senior marketing role or a specialized focus on influencer marketing within the life insurance industry
ASSUMPTION: This role is unique in its focus on the life insurance industry and offers career growth opportunities tailored to the candidate's interests and skills.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign to drive life insurance sales
- Creating and implementing a UGC strategy to engage customers and build brand awareness
- Collaborating with external agencies to produce high-quality, on-brand content for various marketing channels
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on influencer marketing, UGC, and creative content strategy.
❓ Key Questions to Ask During Interview
- Can you describe the current influencer marketing landscape within the life insurance industry and how this role fits into Ethos' broader marketing strategy?
- How does Ethos support the growth and development of its marketing team members, and what opportunities exist for career advancement in this role?
- Can you provide an example of a successful influencer marketing campaign Ethos has executed in the past, and what made it effective?
- How does Ethos balance data-driven decision-making with creative innovation in its marketing efforts?
- What is the company culture like at Ethos, and how does this role contribute to maintaining a positive, inclusive work environment?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the industry, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/ethoslife/jobs/7993946002
- Tailor your resume to highlight your relevant marketing and influencer marketing experience
- Write a cover letter explaining your interest in Ethos and this role, and how your skills and experience make you a strong fit
- Prepare examples of successful influencer marketing campaigns or content strategies you've led in the past
- Follow up with Ethos after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
