📌 Core Information
🔹 Job Title: Marketing Manager - International Expansion - 12 month contract
🔹 Company: Amazon
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing marketing campaigns and identifying opportunities to drive traffic in emerging markets.
- Implementing cross-channel acquisition and awareness marketing campaigns from concept to launch.
- Collaborating with global and local teams to drive localization and global expansion of successful marketing initiatives.
- Defining customer insights initiatives and analyzing customer data in various marketplaces.
- Providing training and enabling adoption of playbooks/best practices to marketers in future new country launches.
ASSUMPTION: This role requires a strong background in online/e-commerce marketing, cross-channel marketing, and customer insights. The ideal candidate will have experience in international marketing and be comfortable working in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Manage marketing campaigns and identify opportunities to drive traffic in emerging markets.
✅ Ideate and implement cross-channel acquisition and awareness marketing campaigns from concept to launch.
✅ Support regional/local emerging teams to design and build automated, localized marketing campaigns to reach acquisition and revenue KPIs post-launch.
✅ Partner with global and local teams to drive localization and global expansion of successful marketing initiatives.
✅ Define customer insights initiatives, collect learnings, and analyze customer data in various marketplaces.
✅ Own recurring reporting of channel and campaign performance metrics for key emerging countries and launch events.
✅ Provide training and enable adoption of playbooks/best practices to marketers in future new country launches.
ASSUMPTION: This role requires strong organizational and international project management skills, as well as the ability to work independently and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of experience in online/e-commerce marketing, cross-channel marketing, and customer insights.
Required Skills:
- Proven experience in online/e-commerce marketing, cross-channel marketing, and customer insights.
- Strong organizational and international project management skills.
- Fluency in English.
- Proficiency in data analysis and reporting tools.
- Strong communication and collaboration skills.
Preferred Skills:
- Experience working in a global or international marketing role.
- Fluency in additional languages.
- Experience with Amazon-specific marketing tools and platforms.
ASSUMPTION: Candidates with experience in localization and global marketing campaigns will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on industry standards for a Marketing Manager role in Berlin with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and sick leave policies
- Employee discounts on Amazon products
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: Salary and benefits may vary based on the candidate's experience level and performance in the role.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology industries, with a focus on providing a seamless customer experience through its online marketplace, streaming services, and hardware products.
Company Size: Amazon is a large, multinational corporation with over 1.2 million employees worldwide. This size allows for ample opportunities for career growth and development.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon is committed to being Earth's most customer-centric company and focuses on making smart, fast decisions, staying nimble, inventing, and focusing on delighting customers.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: https://www.amazon.com
ASSUMPTION: Amazon's large size and global presence offer numerous opportunities for career growth and development, as well as exposure to diverse teams and projects.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, requiring 2-5 years of experience in online/e-commerce marketing, cross-channel marketing, and customer insights.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing for Audible on Amazon International Expansion.
Work Arrangement: This role is based in Berlin, Germany, and requires on-site work. However, flexible working hours and remote work options may be available.
Growth Opportunities:
- This role offers the opportunity to work on global marketing campaigns and contribute to Audible's international expansion.
- The position provides exposure to various teams and stakeholders, allowing for the development of strong cross-market collaboration skills.
- Successful candidates may have the opportunity to transition to a full-time role or take on additional responsibilities within the organization.
ASSUMPTION: This role provides a unique opportunity to gain experience in international marketing and contribute to a global brand's expansion.
🌍 Location & Work Environment
Office Type: Amazon's Berlin office is a modern, collaborative workspace with a focus on employee comfort and productivity.
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The city offers a rich cultural scene, with numerous museums, galleries, and historical sites.
- Berlin is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: Berlin's dynamic and multicultural environment provides a stimulating work environment and opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing strategy and campaign management skills
- Customer insights and data analysis abilities
- Collaboration and communication skills
- Problem-solving and critical thinking skills
Application Tips:
- Highlight relevant marketing experience, particularly in online/e-commerce marketing, cross-channel marketing, and customer insights.
- Demonstrate strong organizational and international project management skills.
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission.
- Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills.
ATS Keywords: Online Marketing, E-commerce Marketing, Cross-Channel Marketing, Customer Insights, Project Management, Data Analysis, Campaign Management, Localization, Collaboration, Process Optimization, Marketing Strategy, Acquisition Marketing, Brand Awareness, Automation, Reporting, Training
ASSUMPTION: Amazon's interview process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, collaboration, and communication.
🛠️ Tools & Technologies
- Amazon Marketing Cloud (AMC)
- Amazon Retail and Devices channels
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with Amazon-specific marketing tools and platforms, as well as relevant data analysis and project management tools, will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and collaborative
- Data-driven and analytical
- Inventive and creative
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you approach identifying and capitalizing on opportunities to drive traffic in emerging markets?
- Can you provide an example of a successful cross-channel acquisition marketing campaign you've implemented from concept to launch?
- How do you stay organized and manage multiple projects simultaneously in a fast-paced, collaborative environment?
ASSUMPTION: Candidates who demonstrate a strong fit with Amazon's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing marketing campaigns and identifying opportunities in emerging markets may require working with diverse teams and stakeholders, which can present unique challenges and complexities.
- This role may require working on multiple projects simultaneously, which can be demanding and require strong time management and organizational skills.
- The fast-paced nature of the role may require working outside of standard business hours to meet deadlines and manage campaigns.
- The 12-month contract nature of the role may present uncertainty and require flexibility and adaptability.
ASSUMPTION: Candidates who are proactive, adaptable, and comfortable working in a fast-paced, dynamic environment will be best suited to this role.
📈 Similar Roles Comparison
- This role is unique in its focus on driving Audible's international expansion through marketing campaigns and customer insights initiatives.
- Compared to other marketing roles, this position offers a high degree of responsibility and autonomy, as well as the opportunity to work on global marketing campaigns.
- Career paths for successful candidates may include transitioning to a full-time role or taking on additional responsibilities within the organization.
ASSUMPTION: This role provides a unique opportunity to gain experience in international marketing and contribute to a global brand's expansion.
📝 Sample Projects
- Developing and executing a marketing campaign to launch Audible in a new emerging market, including localizing and automating campaigns to reach acquisition and revenue KPIs.
- Conducting customer insights research and analysis to inform marketing strategy and campaign optimization in multiple marketplaces.
- Creating and presenting a comprehensive report on channel and campaign performance metrics for key emerging countries and launch events to senior leadership.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity to work on high-impact, global marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Audible on Amazon International Expansion team?
- How does this role fit into the broader marketing strategy for Audible on Amazon, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the organization, particularly for someone in a contract role?
- How does Amazon support work-life balance for employees in this role, particularly given the potential for working outside of standard business hours?
- What are the key challenges and opportunities for driving Audible's international expansion through marketing campaigns and customer insights initiatives?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides an opportunity to assess the fit between your skills, experiences, and the organization's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs website.
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in online/e-commerce marketing, cross-channel marketing, and customer insights.
- Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills.
- If selected for an interview, be prepared to discuss your approach to marketing strategy, campaign management, and customer insights.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
