📌 Core Information
🔹 Job Title: Marketing Manager (m/w/d) Chronic Care - Medtech
🔹 Company: Coloplast A/S
🔹 Location: Hamburg, Germany
🔹 Job Type: Hybrid (30 hours/week)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for chronic care products
- Managing customer-specific projects and marketing activities
- Overseeing product marketing, including forecasting, pricing, and product improvements
- Collaborating with local teams and headquarters in Denmark
- Leading agency management and stakeholder communication
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and in a team.
📋 Key Responsibilities
✅ Develop and implement marketing strategies for chronic care products in Germany
✅ Manage customer-specific projects and marketing activities
✅ Oversee product marketing, including forecasting, pricing, and product improvements
✅ Collaborate with local teams (e.g., sales) and headquarters in Denmark regarding new product developments
✅ Manage agencies and communicate with stakeholders, including patients and professional associations
ASSUMPTION: The role may involve occasional travel to Denmark for meetings and collaboration with headquarters.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in brand and product management, with a focus on marketing strategy and project management
Required Skills:
- Proven track record in marketing strategy development and implementation
- Strong analytical skills, with a focus on market trends and target group definition
- Excellent communication and presentation skills in German and English
- Ability to work independently and in a team
- Experience in the German healthcare market (preferred)
Preferred Skills:
- Familiarity with the German healthcare market and its regulations
- Experience with marketing tools and software
- Knowledge of the German language (in addition to English)
ASSUMPTION: Candidates with experience in the German healthcare market and relevant marketing tools will have an advantage.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and qualifications)
Benefits:
- Flexible working hours and home office policy
- Modern office location in Hamburg-Wandsbek
- Attractive social benefits, including company bike leasing and e-gym membership
Working Hours: 30 hours per week, with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Coloplast is a leading global medical device company that develops, produces, and sells products and services designed to improve people's daily lives. The company operates in over 143 countries and has approximately 16,000 employees worldwide.
Company Size: Coloplast is a large, multinational corporation with a significant presence in Germany.
Founded: Coloplast was founded in 1954 and is headquartered in Denmark.
Company Description:
- Coloplast focuses on improving the lives of people with personal medical needs
- The company offers a wide range of products and services, including ostomy care, continence care, and wound care
- Coloplast is committed to innovation, sustainability, and social responsibility
Company Specialties:
- Medical devices and equipment
- Healthcare services
- Research and development
Company Website: Coloplast.com
ASSUMPTION: Coloplast's large size and global presence offer opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing for Germany and collaborate with local teams and headquarters in Denmark.
Work Arrangement: Hybrid (30 hours/week, with flexible scheduling)
Growth Opportunities:
- Potential for career advancement within Coloplast's global organization
- Opportunities to work on international projects and collaborate with colleagues from around the world
- Access to training and development programs to enhance professional skills
ASSUMPTION: The Marketing Manager role offers opportunities for professional growth and development within Coloplast's global organization.
🌍 Location & Work Environment
Office Type: Modern, newly renovated office location in Hamburg-Wandsbek
Office Location(s): Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and a major hub for the healthcare industry
- The office is located in the Wandsbek district, with easy access to public transportation and nearby amenities
- Coloplast's global headquarters are located in Denmark, with regional offices in several countries
Work Schedule: Flexible working hours and home office policy
ASSUMPTION: The modern office location and flexible work arrangements contribute to a positive work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Marketing strategy development and implementation
- Analytical skills and market trend analysis
- Communication and presentation skills in German and English
- Cultural fit and team collaboration
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy experience and relevant skills
- Prepare for behavioral interview questions that focus on your marketing strategy development and implementation experience
- Research Coloplast's mission, values, and products to demonstrate your enthusiasm for the role and the company
ATS Keywords: Marketing strategy, product marketing, market analysis, target group definition, team collaboration, German language skills
ASSUMPTION: Coloplast's hiring process is designed to assess candidates' marketing strategy skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software and tools (e.g., CRM, marketing automation, analytics)
- Project management software (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with relevant marketing software and tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Quality and innovation
- Collaboration and teamwork
- Integrity and respect
Work Style:
- Results-driven and strategic mindset
- Strong analytical skills and attention to detail
- Excellent communication and presentation skills
- Ability to work independently and in a team
Self-Assessment Questions:
- Do you have a proven track record in developing and implementing marketing strategies?
- Are you comfortable working in a hybrid environment with flexible scheduling?
- Do you thrive in a results-driven, collaborative work culture?
ASSUMPTION: Coloplast values candidates who align with their customer-focused, innovative, and collaborative work culture.
⚠️ Potential Challenges
- Occasional travel to Denmark for meetings and collaboration with headquarters
- Balancing multiple projects and priorities in a dynamic work environment
- Adapting to Coloplast's global work culture and processes
- Managing stakeholder communication and expectations
ASSUMPTION: The Marketing Manager role may present challenges related to global collaboration, stakeholder management, and adaptability.
📈 Similar Roles Comparison
- Marketing Manager roles in other industries may have different product portfolios and target audiences
- Marketing Manager roles in smaller companies may offer less complex product portfolios and more autonomy
- Marketing Manager roles in larger, multinational corporations may provide more opportunities for career growth and development
ASSUMPTION: The Marketing Manager role at Coloplast offers a unique combination of product focus, market complexity, and career growth opportunities.
📝 Sample Projects
- Developing and implementing a marketing strategy for a new product launch in the German market
- Conducting market research and analysis to identify trends and opportunities in the German healthcare market
- Managing customer-specific projects and marketing activities to drive brand awareness and sales
ASSUMPTION: The Marketing Manager role at Coloplast involves a range of strategic, analytical, and tactical projects.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does this role collaborate with local teams and headquarters in Denmark?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for professional growth and development within Coloplast's global organization?
- How does Coloplast support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy experience and relevant skills
- Prepare for behavioral interview questions that focus on your marketing strategy development and implementation experience
- Research Coloplast's mission, values, and products to demonstrate your enthusiasm for the role and the company
- Follow up with the HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
