Marketing Manager (m/w/d) - Google Ads & Growth Marketing (Hybrid)

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d) - Google Ads & Growth Marketing (Hybrid)

🔹 Company: ServiceHero GmbH & Co.KG

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (2 days/week in-office)

🚀 Job Overview

Key aspects of this role include:

• Operational and strategic management of Google Ads account (€7M annual budget)
• Continuous development and optimization of Google Ads campaigns
• Expansion into new marketing channels (Microsoft Ads, Meta Ads)
• Local performance marketing with regionalized keywords
• Landing page optimization and webflow implementation
• Regular data analysis and reporting
• Collaboration on team projects and new marketing initiatives

ASSUMPTION: This role requires a strong background in performance marketing, with a focus on Google Ads, and a data-driven mindset. The ideal candidate will be comfortable working independently and taking ownership of projects in a dynamic startup environment.

📋 Key Responsibilities

✅ Operative and strategic management of Google Ads account

✅ Continuous development and optimization of Google Ads campaigns

✅ Expansion into new marketing channels (Microsoft Ads, Meta Ads)

✅ Local performance marketing with regionalized keywords

✅ Landing page optimization and webflow implementation

✅ Regular data analysis and reporting

✅ Collaboration on team projects and new marketing initiatives

ASSUMPTION: This role involves a mix of operational tasks, strategic planning, and project management. The ideal candidate will be comfortable balancing multiple priorities and working both independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of experience in performance marketing, with a focus on Google Ads, ideally managing budgets in the six to seven-figure range

Required Skills:

• Proven expertise in Google Ads and Google Analytics
• Strong analytical skills and data-driven decision-making
• Familiarity with webflow or similar tools
• Excellent communication and collaboration skills
• Fluency in German (C1 level)

Preferred Skills:

• Experience with Microsoft Ads and Meta Ads
• Knowledge of SEO and content marketing
• Event management experience

ASSUMPTION: Given the role's focus on Google Ads and data analysis, proficiency in these areas is essential. Additionally, strong communication and collaboration skills are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and performance)

Benefits:

• Hybrid work model (2 days/week in-office)
• 30 days of paid vacation
• Competitive salary with training budget
• High impact in a fast-growing startup
• Modern office in Berlin with high-quality equipment
• Equal opportunity and inclusive work environment

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is estimated based on the role's requirements, experience level, and the company's size. Benefits are tailored to attract and retain top talent in a competitive market.

📌 Applicant Insights

🔍 Company Context

Industry: Facilities Services (specifically, home emergency services)

Company Size: Small (11-50 employees) - Offers a close-knit team and opportunities for growth

Founded: 2021 - Relatively new and rapidly growing startup

Company Description:

• ServiceHero is a digital service provider that connects people and businesses with home emergency services, such as pest control, plumbing, and drain cleaning
• The company operates in Germany and is backed by WISAG, one of the country's largest providers of facility services
• ServiceHero aims to grow by adding additional services to its repertoire and expanding its customer base

Company Specialties:

• Notfall-Haushaltsservices
• Schädlingsbekämpfung
• Rohrreinigung und Reparatur
• Kanalreinigung und Wartung
• Zuverlässige Dienstleister
• Schnelle Reaktionszeiten
• Transparente Preise
• Qualitätssicherung
• Zertifizierte Fachkräfte
• Unterstützung für Hausverwaltungen
• Lösungen für Hotels und Gastgewerbe
• Maßgeschneiderte Serviceverträge
• Lokalisierte Services in ganz Deutschland

Company Website: service-hero.com

ASSUMPTION: ServiceHero is a startup with a strong focus on growth and innovation. It values transparency, customer orientation, and a diverse team environment.

📊 Role Analysis

Career Level: Mid-Level - This role offers opportunities for growth and development within the marketing team

Reporting Structure: The Marketing Manager reports directly to the Team Lead Marketing and works closely with the Mid-Level Marketing Manager

Work Arrangement: Hybrid (2 days/week in-office) - Offers flexibility and a balance between remote work and in-person collaboration

Growth Opportunities:

• Expansion into new marketing channels and campaigns
• Potential to take on additional responsibilities and grow within the marketing team
• Opportunities to work on team projects and gain exposure to different aspects of the business

ASSUMPTION: This role offers a mix of operational and strategic responsibilities, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern office in Berlin with high-quality equipment

Office Location(s): Boxhagener Straße 119, 10245 Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving startup scene
• The office is located in the trendy Friedrichshain-Kreuzberg district, offering easy access to public transportation and numerous amenities
• The city's dynamic environment provides ample opportunities for networking and professional growth

Work Schedule: Full-time (40 hours/week) with flexible working hours - Allows for a healthy work-life balance

ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a focus on employee well-being and comfort.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the team
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in performance marketing, with a focus on Google Ads
• Demonstrate strong analytical skills and data-driven decision-making through examples from previous roles
• Tailor your cover letter to emphasize your fit with the company's values and culture
• Prepare questions to ask during the interview to showcase your interest in the role and the company

ATS Keywords: Google Ads, Performance Marketing, Data Analysis, Google Analytics, Webflow, Marketing Strategy, Campaign Optimization, Local SEO, Microsoft Ads, Meta Ads

ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Webflow
• Microsoft Ads
• Meta Ads
• Excel/Sheets
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are essential for the role and will be used on a daily basis to manage campaigns, analyze data, and collaborate with the team.

👔 Cultural Fit Considerations

Company Values:

• Move Forward - Proactive and solution-oriented
• Grow Constantly - Continuous learning and personal development
• Honor Genuinely - Respectful and genuine interactions with team members and partners
• Share Openly - Transparent communication across all levels

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to new ideas

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working independently and taking ownership of projects?
• Do you value transparency and open communication in a team setting?

ASSUMPTION: ServiceHero values a diverse and inclusive work environment, where employees are encouraged to grow both personally and professionally.

⚠️ Potential Challenges

• Managing a large Google Ads budget requires strong analytical skills and strategic thinking
• Balancing operational tasks, strategic planning, and project management can be challenging
• Working in a fast-growing startup may require adaptability and flexibility
• The hybrid work arrangement may present challenges in terms of communication and collaboration

ASSUMPTION: These challenges are inherent to the role and the company's fast-paced environment. Successful candidates will be able to navigate these challenges and thrive in a dynamic and ever-changing work environment.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Performance Marketing Manager, with a focus on Google Ads and data-driven decision-making
• Unlike other marketing roles, this position requires a strong background in Google Ads and a data-driven approach to campaign optimization
• Career progression may involve expanding into additional marketing channels or taking on a leadership role within the marketing team

ASSUMPTION: This role is unique in its focus on Google Ads and data-driven decision-making, setting it apart from other marketing positions within the company and the industry.

📝 Sample Projects

• Optimizing Google Ads campaigns to improve CTR and conversion rates
• Expanding into new marketing channels, such as Microsoft Ads or Meta Ads
• Developing and implementing local performance marketing strategies with regionalized keywords
• Collaborating with the design and content teams to create high-converting landing pages

ASSUMPTION: These sample projects are representative of the day-to-day responsibilities and long-term goals of the Marketing Manager role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does the marketing team collaborate with other departments, such as sales and customer success?
• What opportunities are there for professional growth and development within the marketing team?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this translate into the day-to-day work environment?

ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and long-term goals, as well as the specific challenges and opportunities presented by the Marketing Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing, with a focus on Google Ads
• Prepare for the interview by researching the company and its services, as well as the specific challenges and opportunities presented by the role
• Follow up with the hiring manager within one week of submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.