📌 Core Information
🔹 Job Title: Marketing Manager, Microsoft Ads
🔹 Company: eBay
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing eBay’s global paid search strategy for Microsoft Ads
- Driving day-to-day operations, reporting, budgeting, and optimization of Microsoft Ads campaigns
- Collaborating with cross-functional teams to apply expertise and inform solutions
- Analyzing campaign performance and contextualizing trends to identify opportunities for improvement
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and performance monitoring.
📋 Key Responsibilities
✅ Execute, optimize, and monitor Microsoft Ads campaigns
✅ Define and lead campaign objectives in a fast-paced, constantly evolving environment
✅ Analyze campaign performance, spot trends, outliers, and opportunities for improvement
✅ Influence campaign strategy and work towards achievable outcomes
✅ Collaborate with business stakeholders to establish clear marketing goals and results
✅ Communicate results consistently and clearly
✅ Contribute to innovation and ideation through tests, tools, hypothesis, and measurements
✅ Build and organize regular reports and status updates
ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work independently while maintaining collaboration with the team.
🎯 Required Qualifications
Education: Bachelor’s degree in business, finance, applied mathematics, or a related field
Experience: 2-5 years of professional experience, with at least 2 years in a non-agency environment
Required Skills:
- Paid Search Campaign Management – Experience with setup and day-to-day management of marketing campaigns within Microsoft Ads or Google Ads
- Data Analytics – Strong data mining skills, proficient with Excel, SQL, adept at data visualization, and problem-solving with a data-first approach
- Project Management – Experience with planning and leading projects end-to-end
Preferred Skills:
- Knowledge of analysis techniques such as regression, clustering, and prediction
- Hands-on experience with R, Scala, Python, or equivalent tools
- Other marketing channel and platform experience
ASSUMPTION: Candidates with a strong background in data analysis and a proven track record in paid search campaign management will be most successful in this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in Toronto)
Benefits:
- Maternal & Paternal Leave
- Paid Sabbatical
- Financial Security Plans
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the Toronto area. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the competitive e-commerce landscape, focusing on connecting millions of sellers and buyers worldwide through its online marketplace.
Company Size: eBay is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: eBay was founded in 1995 and has since grown into a multinational e-commerce corporation, headquartered in San Jose, California.
Company Description:
- eBay is a global e-commerce leader, connecting millions of buyers and sellers in over 190 markets worldwide.
- The company empowers enthusiasts and entrepreneurs, creating pathways for growth and opportunity.
- eBay is committed to pushing boundaries and reinventing the future of e-commerce, with a focus on sustainability and community building.
Company Specialties:
- e-commerce
- retail
- internet and technology
Company Website: https://www.ebayinc.com/
ASSUMPTION: eBay's large size and global presence offer applicants a dynamic work environment with diverse opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career marketing professional looking to gain experience in global paid search strategy and campaign management.
Reporting Structure: The Marketing Manager reports directly to the Global Marketing team and collaborates with cross-functional teams, including business stakeholders and other marketing professionals.
Work Arrangement: This role is on-site, with the possibility of remote work flexibility. The office is located in Toronto, Ontario, Canada.
Growth Opportunities:
- Expanding knowledge of global paid search strategies and campaign management
- Developing leadership and project management skills through collaboration with cross-functional teams
- Potential for career advancement within eBay's global marketing organization
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in global paid search strategy and campaign management, with ample opportunities for career growth and development within eBay's marketing organization.
🌍 Location & Work Environment
Office Type: eBay's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (Headquarters); Toronto, Ontario, Canada (This role)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of cultural experiences and amenities.
- The city has a humid continental climate, with warm, humid summers and cold, snowy winters.
- Toronto is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours for remote work as needed.
ASSUMPTION: The Toronto office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development within eBay's global marketing organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and technical interviews with the marketing team
- Final round interview with the global marketing leadership
Key Assessment Areas:
- Data analysis and problem-solving skills
- Campaign management experience and expertise
- Communication and presentation skills
- Cultural fit and alignment with eBay's values
Application Tips:
- Highlight relevant experience and achievements in data analysis and campaign management
- Tailor your resume and cover letter to emphasize your fit for the role and eBay's company culture
- Prepare for behavioral and technical interview questions focused on data analysis, campaign management, and problem-solving
ATS Keywords: Microsoft Ads, Paid Search, Campaign Management, Data Analysis, SQL, Excel, Project Management, Global Marketing Strategy
ASSUMPTION: Applicants should emphasize their data analysis and campaign management skills, as well as their ability to work collaboratively in a dynamic, global marketing environment.
🛠️ Tools & Technologies
- Microsoft Ads platform
- Excel and SQL for data analysis and visualization
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with Microsoft Ads, Excel, and SQL is essential for this role, while experience with project management and collaboration tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inventive
- Empowered
- One Team
- Winning Together
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach data analysis and problem-solving in a fast-paced, dynamic environment?
- Can you provide an example of a time when you successfully managed a global marketing campaign, and what was the outcome?
- How do you collaborate with cross-functional teams to achieve common goals and objectives?
ASSUMPTION: Applicants should assess their fit with eBay's company values and work style, focusing on their data analysis, campaign management, and collaboration skills.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational and time management skills
- Working with large datasets and complex analytics tools, demanding a high level of technical proficiency
- Collaborating with cross-functional teams across different time zones, requiring strong communication and adaptability
- Keeping up with the constantly evolving paid search landscape, necessitating continuous learning and professional development
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work with complex data, and adapt to a dynamic, global work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on global paid search strategy and campaign management for Microsoft Ads within eBay's marketing organization.
- Compared to similar roles in the industry, this position offers a unique opportunity to work with a large, global e-commerce company and gain experience in global paid search strategy.
- Career paths for this role may include advancement within eBay's marketing organization or transition to other marketing leadership positions within the industry.
ASSUMPTION: Applicants should consider the unique aspects of this role and the opportunities it offers for career growth and development within eBay's marketing organization.
📝 Sample Projects
- Developing and implementing a global paid search strategy for Microsoft Ads, including campaign objectives, targeting, and budget allocation
- Analyzing campaign performance data to identify trends, outliers, and opportunities for optimization and improvement
- Collaborating with cross-functional teams to apply expertise, decipher technical requirements, and inform solutions for campaign management and optimization
ASSUMPTION: Applicants should be prepared to work on complex, data-driven projects that require strong analytical skills, attention to detail, and the ability to collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the global paid search landscape and how this role contributes to eBay's overall marketing strategy?
- How does this role collaborate with other marketing teams and stakeholders within eBay's global organization?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
- What opportunities are there for professional growth and development within eBay's marketing organization?
- How does eBay support work-life balance for its employees, particularly for those working in a global, dynamic environment?
ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their understanding of the role and eBay's global marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interview questions focused on data analysis, campaign management, and problem-solving
- Prepare a portfolio or examples of your past campaign management and data analysis work, if applicable
- Follow up with the hiring manager one week after your final interview, expressing your enthusiasm for the role and reiterating your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
