📌 Core Information
🔹 Job Title: Marketing Manager, Microsoft Ads
🔹 Company: eBay
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
- Driving global Paid Search strategy for eBay's Microsoft Ads Shopping & Text Ad campaigns
- Collaborating with cross-functional teams to optimize campaigns and improve operations
- Analyzing campaign performance and communicating results effectively
- Staying aligned with business stakeholders to achieve marketing goals
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant emphasis on Microsoft Ads campaign management.
📋 Key Responsibilities
✅ Campaign execution, optimization, and ongoing monitoring
✅ Defining and leading campaign objectives in a fast-paced environment
✅ Analyzing campaign performance, contextualizing trends, and identifying opportunities for improvement
✅ Influencing campaign strategy and working towards achievable outcomes
✅ Collaborating with business stakeholders to establish clear marketing goals and results
✅ Ad hoc issue investigation and quantification of business impact
✅ Communicating results consistently and clearly
✅ Contributing to test ideation, hypothesis, measurement, and design
✅ Building and organizing regular reporting documents and status updates
ASSUMPTION: This role involves a high degree of data analysis and requires strong problem-solving skills to optimize campaign performance.
🎯 Required Qualifications
Education:
- Bachelor’s degree in business, finance, applied mathematics, or a related field (preferred)
Experience:
- 2-5 years of professional experience
Required Skills:
- Strong data mining skills, proficient with Excel, SQL, and adept at data visualization
- Experience with planning and leading projects end-to-end
- Experience with setup and day-to-day management of marketing campaigns within Microsoft Ads
Preferred Skills:
- General knowledge of Paid Search Marketing
- Working knowledge of analysis techniques such as regression, clustering, and prediction
- Hands-on experience with R, Scala, Python, or equivalent tools
- Microsoft Ads, AdWords, and other online marketing platform experience
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Ads is likely required for this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for a Marketing Manager role in Toronto with 2-5 years of experience)
Benefits:
- Maternal & Paternal Leave
- Paid Sabbatical
- Financial Security Plans
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in Toronto with the given experience level. Benefits are comprehensive and competitive, focusing on work-life balance and financial security.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the e-commerce industry, connecting millions of sellers and buyers worldwide through its online marketplace.
Company Size: eBay has over 16,000 employees globally, making it a large corporation with diverse teams and opportunities for growth.
Founded: eBay was founded in 1995 and has since grown into a global leader in e-commerce.
Company Description:
- eBay empowers millions of buyers and sellers in more than 190 markets around the world.
- The company is committed to pushing boundaries and reinventing the future of ecommerce for enthusiasts.
- eBay fosters a culture where authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work.
Company Specialties:
- Online marketplace and e-commerce platform
- Global trading community
- Technology and innovation
Company Website:
ASSUMPTION: eBay's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement.
Reporting Structure: This role reports directly to the Global Marketing team and collaborates with cross-functional teams, including data analytics and business stakeholders.
Work Arrangement: Hybrid work arrangement, with 2-3 days in the office per week, allowing for flexibility and a balance between remote work and in-person collaboration.
Growth Opportunities:
- Opportunities to work on global campaigns and influence marketing strategy
- Potential to advance within the marketing organization or explore other areas of the business
- Exposure to diverse teams and stakeholders, fostering professional development
ASSUMPTION: This role offers a blend of strategic and tactical responsibilities, providing opportunities for both immediate impact and long-term career growth.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a modern office located in downtown Toronto.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (headquarters); Toronto, Ontario, Canada (this role)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry and a high quality of life.
- The office is located in the heart of downtown, offering easy access to public transportation, restaurants, and cultural attractions.
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: The hybrid work arrangement offers a balance between remote work and in-person collaboration, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
1. Online application and resume screening
2. Phone or video call with the hiring manager
3. In-person or virtual interview with the marketing team
4. Final interview with the global marketing director
Key Assessment Areas:
- Data analysis and problem-solving skills
- Campaign management experience, specifically with Microsoft Ads
- Communication and presentation skills
- Cultural fit and alignment with eBay's values
Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
2. Prepare for data analysis and campaign management questions, showcasing your problem-solving skills and industry knowledge.
3. Research eBay's company culture and values to demonstrate your cultural fit and alignment with the organization.
ATS Keywords: Microsoft Ads, Paid Search, Campaign Management, Data Analysis, Excel, SQL, R, Python, Marketing Strategy, Global Marketing
ASSUMPTION: Applicants should emphasize their data analysis and campaign management skills, as well as their ability to work collaboratively in a global marketing team.
🛠️ Tools & Technologies
- Microsoft Ads (Shopping & Text Ad campaigns)
- Excel, SQL, R, Python (for data analysis and visualization)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in Microsoft Ads and relevant data analysis tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Inclusion and diversity
- Integrity and respect
- Ingenuity and collaboration
- One eBay
Work Style:
- Data-driven and analytical
- Collaborative and inclusive
- Results-oriented and accountable
- Adaptable and innovative
Self-Assessment Questions:
1. How do you align with eBay's customer obsession value, and how have you demonstrated this in previous roles?
2. How do you foster inclusion and diversity in your team and work environment?
3. How do you approach data-driven decision-making, and can you provide an example from a previous campaign or project?
ASSUMPTION: Applicants should demonstrate their alignment with eBay's values and work style, emphasizing their data-driven approach and collaborative mindset.
⚠️ Potential Challenges
1. Managing global campaigns with varying market conditions and stakeholder expectations
2. Balancing strategic and tactical responsibilities, with a focus on both short-term optimization and long-term growth
3. Adapting to a fast-paced, constantly evolving environment with shifting priorities and deadlines
4. Collaborating effectively with cross-functional teams and stakeholders, both in-person and remotely
ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic, global marketing role.
📈 Similar Roles Comparison
1. This role is focused on Microsoft Ads campaign management, whereas similar roles may focus on other paid search platforms (e.g., Google Ads) or broader marketing channels.
2. The global nature of this role requires strong data analysis and campaign optimization skills, as well as the ability to work effectively with diverse teams and stakeholders.
3. Career progression in this role may involve moving into a broader marketing management or strategic role within eBay's global marketing organization.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
1. Developing and executing a global Microsoft Ads campaign to drive sales for a specific product category
2. Analyzing campaign performance data to identify trends, outliers, and opportunities for optimization
3. Collaborating with cross-functional teams to develop and implement A/B tests to improve campaign performance
ASSUMPTION: Applicants should be prepared to discuss their experience with Microsoft Ads campaign management and data analysis, as well as their ability to work collaboratively with diverse teams.
❓ Key Questions to Ask During Interview
1. How does this role fit into the broader global marketing strategy for eBay?
2. What are the key priorities for this role in the first 30, 60, and 90 days?
3. How does eBay support the professional development and growth of its marketing team members?
4. What are the most significant challenges facing the Microsoft Ads team, and how can this role address them?
5. How does eBay foster a culture of innovation and collaboration within its marketing organization?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and eBay's marketing organization, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through this link:
2. Customize your resume and cover letter to highlight your relevant experience and skills for this role.
3. Prepare for data analysis and campaign management questions, showcasing your problem-solving skills and industry knowledge.
4. Research eBay's company culture and values to demonstrate your cultural fit and alignment with the organization.
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
