Marketing Manager - Regional Growth - France

📌 Core Information

🔹 Job Title: Marketing Manager - Regional Growth - France

🔹 Company: Kraken

🔹 Location: France (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (France)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to grow Kraken's market share in France
• Collaborating cross-functionally with teams to deliver a comprehensive growth approach
• Driving local marketing strategy and execution to differentiate Kraken's brand and products
• Proven experience in generating awareness and persuading clients in a competitive environment
• Willingness to work autonomously and execute a multi-channel strategy

ASSUMPTION: This role requires a strategic mindset with a balance of creative and analytical skills. The ideal candidate will have a strong understanding of the French market and crypto industry.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to bolster Kraken’s market share in France

✅ Grow new users in-region and improve performance across their customer lifecycle

✅ Localize global campaigns, creatives, content, and brand guidelines for regional audiences

✅ Develop local-first ideas that uniquely position Kraken’s brand and persuade potential customers

✅ Measure results and make data-driven recommendations to optimize marketing performance

✅ Additional duties and responsibilities as assigned

ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively with cross-functional teams. Success will depend on the candidate's ability to balance strategic thinking with hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years in a marketing role with a proven track record of growing new users in a competitive environment

Required Skills:

• Advanced knowledge of marketing analytics and key performance metrics
• Proven experience with marketing in a regulated business, preferably in financial services
• Strong regional expertise in France, including language, culture, and market trends
• Advanced crypto knowledge, including how crypto products work and crypto revenue models
• Strong creative thinking and persuasive communication skills

Preferred Skills:

• Experience with marketing in additional countries
• Fluency in multiple languages
• Proven ability to manage and grow high-performing teams

ASSUMPTION: Given the remote nature of this role, strong communication and collaboration skills are essential. The ideal candidate will be comfortable working independently and managing their time effectively.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on industry standards for a mid-senior level marketing role in France)

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Flexible work schedule and remote work arrangement
• Opportunities for professional growth and development
• Competitive compensation and equity packages

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: Salary range is estimated based on industry standards for a mid-senior level marketing role in France. Actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Cryptocurrency Exchange

Company Size: Medium to Large (1,001-5,000 employees)

Founded: 2011

Company Description:

• Kraken is one of the world’s longest-standing and most secure crypto platforms
• Mission: To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion
• Services: Spot trading, margin trading, parachain auctions, staking, regulated derivatives, index services, and more

Company Specialties:

• Bitcoin, Litecoin, Dogecoin, Ethereum, and other cryptocurrencies
• Digital assets, virtual currency, markets, security, compliance, and blockchain
• Index, parachain auctions, staking, proof of reserves, and NFT

Company Website: https://kraken.com

ASSUMPTION: Kraken is a well-established and reputable company in the crypto industry, known for its security and commitment to client trust.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Regional Growth Manager

Work Arrangement: Remote (with a focus on the France time zone)

Growth Opportunities:

• Potential to grow into a leadership role as the team expands
• Opportunities to work on high-impact projects and drive significant growth for the company
• Chance to learn and develop skills in the fast-growing crypto industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success in the French market.

🌍 Location & Work Environment

Office Type: Remote (with no physical office location)

Office Location(s): N/A

Geographic Context:

• France has a well-established and growing crypto market, with significant potential for further expansion
• The French market is competitive, with several established and emerging crypto exchanges operating in the region
• French consumers value security, transparency, and ease of use when choosing a crypto exchange

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the ability to work asynchronously with team members in different time zones

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills. The ideal candidate will be comfortable working independently and collaborating effectively with remote team members.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the Regional Growth Manager

Key Assessment Areas:

• Marketing strategy and growth ideas for the French market
• Cultural fit and alignment with Kraken's values
• Crypto industry knowledge and understanding of Kraken's products and services
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the French crypto market and Kraken's competitive advantages
• Prepare a portfolio or examples of your past marketing campaigns and their results

ATS Keywords: Marketing Strategy, User Growth, Regional Expertise, Crypto Knowledge, Marketing Analytics, Creative Thinking, Campaign Management, Content Production, Event Planning, Social Media Management, Public Relations, Data Analysis, A/B Testing, Brand Positioning, Client Persuasion, Cross-Functional Collaboration

ASSUMPTION: Kraken's hiring process is designed to assess the candidate's strategic thinking, creativity, and cultural fit. Successful candidates will be able to demonstrate their understanding of the French market and Kraken's products and services.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• CMS and web design tools (e.g., WordPress, Adobe Creative Suite)

ASSUMPTION: The ideal candidate will have experience with a variety of marketing tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Transparency
• Security
• Client-centric
• Innovation

Work Style:

• Remote and asynchronous work environment
• Collaborative and cross-functional teamwork
• Data-driven decision making
• Strong focus on results and performance

Self-Assessment Questions:

• How do you align with Kraken's values, particularly in the context of a remote work environment?
• How do you approach working with cross-functional teams and managing up and down?
• How do you stay organized and motivated when working independently?

ASSUMPTION: Kraken values a strong cultural fit and looks for candidates who are aligned with their mission, values, and work style.

⚠️ Potential Challenges

• Competitive French crypto market with established and emerging players
• Rapidly evolving crypto industry and regulatory environment
• Remote work environment requires strong self-motivation and time management skills
• Need to balance strategic thinking with hands-on execution and execution speed

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to change and manage multiple priorities.

📈 Similar Roles Comparison

• This role is unique in its focus on regional growth and market penetration in France
• Unlike other marketing roles, this position requires a strong understanding of the French market and crypto industry
• Career path for this role may include opportunities to lead regional growth teams or transition into a global marketing role

ASSUMPTION: This role offers a unique opportunity to drive growth in a specific region and make a significant impact on the company's success.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive user acquisition in France
• Conducting market research and competitive analysis to inform marketing strategy
• Managing local events and partnerships to increase Kraken's brand visibility and user base

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to drive results in a competitive environment.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Kraken in the French market, and how can this role address them?
• How does this role fit into Kraken's global growth strategy, and what are the key priorities for the first 90 days?
• What are the most important qualities and skills for success in this role, and how does Kraken support its employees in developing these skills?
• What opportunities are there for growth and development within the Regional Growth team and Kraken more broadly?
• How does Kraken approach work-life balance and employee well-being in a remote work environment?

ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions to demonstrate their interest in the role and Kraken's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your past marketing campaigns and their results
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.