Marketing Manager - Regional Growth - Germany

📌 Core Information

🔹 Job Title: Marketing Manager - Regional Growth - Germany

🔹 Company: Kraken

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Financial Services, Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to grow Kraken's market share in Germany
• Collaborating cross-functionally with teams to deliver a comprehensive growth approach
• Driving local marketing strategy and execution to differentiate Kraken's brand and product offering
• Persuading prospective clients to choose Kraken for their crypto, payments, and investment needs

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as the ability to work autonomously and collaborate effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop marketing strategies to bolster Kraken’s market share in Germany, working with cross-functional teams to execute

✅ Grow new users in-region and improve performance across their customer lifecycle, including initial onboarding, trading, and growth across Kraken’s product suite

✅ Localize global campaigns, creatives, content, and brand guidelines according to the preferences of regional audiences

✅ Develop local-first ideas that uniquely position Kraken’s brand and persuade potential customers to take Kraken’s calls to action

✅ Roll up sleeves and execute tasks such as producing content, planning/managing events, bolstering Kraken web pages, localizing ads, managing local social media handles, representing Kraken in PR and interviews, and more

✅ Measure results and work with data to understand marketing performance and make recommendations to adjust for greater effectiveness

ASSUMPTION: This role requires a versatile marketer who can work with others and execute tasks independently when necessary.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years in a marketing role, with a proven track record in growing new users in a highly competitive environment

Required Skills:

• Advanced knowledge of marketing analytics, including key ratios and performance metrics, attribution modeling, and A/B testing
• Proven use of analytical tools and MarTech
• Strong creative thinking and the ability to support ideas and persuade others to enact them
• Advanced crypto knowledge, including how crypto products work, crypto revenue models, and the crypto players in the region
• Experience with marketing in a regulated business, preferably in financial services

Preferred Skills:

• Additional country expertise beyond Germany
• Experience with marketing in a remote, global organization

ASSUMPTION: Candidates should have a strong understanding of the German market and cultural nuances to effectively drive Kraken's growth in the region.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Based on industry standards for a Marketing Manager role in Germany with 5-10 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible time off
• Parental leave
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and a remote work arrangement

ASSUMPTION: Kraken offers competitive compensation and benefits packages for their employees, with a focus on work-life balance and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on cryptocurrency and digital assets

Company Size: Medium to large (1,001-5,000 employees)

Founded: 2011

Company Description:

• Kraken is a global cryptocurrency exchange and bank, providing spot trading, margin trading, futures, and index services
• One of the world’s longest-standing and most secure crypto platforms, serving over 10 million clients worldwide
• Kraken offers professional 24/7/365 client support and one of the fastest, most performant trading platforms available

Company Specialties:

• Bitcoin, Litecoin, Dogecoin, Ethereum, and other cryptocurrencies
• Digital assets, virtual currency, markets, security, compliance, and blockchain
• Wallet, index, parachain auctions, staking, and proof of reserves

Company Website: kraken.com

ASSUMPTION: Kraken is a well-established and reputable company in the cryptocurrency industry, known for its security, transparency, and client trust.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Regional Growth team lead and collaborates cross-functionally with various teams, including product, pricing, banking/funding, sales, and global marketing

Work Arrangement: Remote (Germany) with flexible hours

Growth Opportunities:

• Potential to expand regional responsibilities and grow within the Regional Growth team
• Opportunities to work on high-impact projects and contribute to Kraken's global growth strategy
• Professional development opportunities, such as training, workshops, and mentorship programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Kraken's global expansion.

🌍 Location & Work Environment

Office Type: Remote (Germany)

Office Location(s): N/A (Remote)

Geographic Context:

• Germany has a large and growing cryptocurrency market, with a significant number of active users and investors
• The German market is highly competitive, with numerous local and international cryptocurrency exchanges operating in the region
• Germany has a strong focus on financial services and technology, making it an ideal market for Kraken's expansion

Work Schedule: Full-time (40 hours/week) with flexible hours and a remote work arrangement

ASSUMPTION: Working remotely in Germany allows for a better work-life balance and the ability to focus on regional marketing strategies and execution.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager or HR representative
• In-depth interview with the Regional Growth team lead and other team members
• Final interview with a senior leader or executive

Key Assessment Areas:

• Marketing strategy and execution skills
• Cultural fit and understanding of the German market
• Crypto knowledge and industry expertise
• Analytical and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, crypto knowledge, and understanding of the German market
• Prepare for behavioral and situational interview questions that focus on your marketing strategy development, execution, and problem-solving skills
• Research Kraken's company culture, values, and mission to demonstrate your fit and enthusiasm for the role

ATS Keywords: Marketing strategy, user growth, regional expertise, crypto knowledge, marketing analytics, creative thinking, campaign management, content production, event planning, social media management, public relations, data analysis, attribution modeling, A/B testing, cross-functional collaboration, brand positioning, Germany, remote work

ASSUMPTION: Kraken's hiring process is designed to assess candidates' marketing skills, cultural fit, and understanding of the crypto industry and German market.

🛠️ Tools & Technologies

• Marketing analytics tools (e.g., Google Analytics, Mixpanel)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)
• Crypto-specific tools and platforms (e.g., CoinMarketCap, CoinGecko)

ASSUMPTION: This role requires a strong understanding of marketing analytics tools, social media management platforms, and content creation tools to effectively execute marketing strategies and campaigns.

👔 Cultural Fit Considerations

Company Values:

• Focus on the user
• Think independently, take initiative
• Work collaboratively, embrace feedback
• Operate with urgency, efficiency, and accountability
• Foster a culture of continuous learning and improvement

Work Style:

• Autonomous and self-driven, with the ability to work independently and remotely
• Strategic and creative, with a strong focus on execution and results
• Collaborative and team-oriented, with the ability to work effectively with cross-functional teams

Self-Assessment Questions:

• Do I have a deep understanding of the German market and cultural nuances?
• Am I comfortable working autonomously and remotely, with a high degree of independence and self-motivation?
• Do I have strong creative thinking skills and the ability to support my ideas and persuade others to enact them?

ASSUMPTION: Kraken values independent thinkers who can take initiative, work collaboratively, and foster a culture of continuous learning and improvement.

⚠️ Potential Challenges

• Navigating the highly competitive German cryptocurrency market
• Balancing regional marketing strategies with global brand guidelines and campaigns
• Managing multiple marketing channels and tactics simultaneously
• Adapting to the dynamic and rapidly evolving cryptocurrency industry

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic and adaptable marketer with a strong understanding of the German market and crypto industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on user growth and crypto-specific knowledge
• Compared to other regional marketing roles, this position has a greater emphasis on autonomous strategy development and execution
• Career progression in this role may involve expanding regional responsibilities or transitioning into a global marketing leadership position

ASSUMPTION: This role offers a unique blend of regional marketing strategy development, execution, and growth opportunities within the cryptocurrency industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive user acquisition and engagement in Germany
• Conducting market research and analysis to identify trends and opportunities in the German cryptocurrency market
• Collaborating with cross-functional teams to launch a new product or service in the German market

ASSUMPTION: These sample projects highlight the strategic, creative, and collaborative nature of the marketing manager role at Kraken.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Kraken's growth in the German market, and how can this role address them?
• How does this role collaborate with other regional marketing managers and global marketing teams to ensure consistent branding and messaging?
• What opportunities are there for professional development and growth within the Regional Growth team and Kraken as a whole?
• How does Kraken support its employees in maintaining a healthy work-life balance while working remotely?
• What is Kraken's approach to innovation and staying ahead of the rapidly evolving cryptocurrency industry?

ASSUMPTION: Asking these questions demonstrates your interest in the role, understanding of the market, and commitment to Kraken's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, crypto knowledge, and understanding of the German market
• Prepare for behavioral and situational interview questions that focus on your marketing strategy development, execution, and problem-solving skills
• Research Kraken's company culture, values, and mission to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.