📌 Core Information
🔹 Job Title: Marketing Manager, Video Solutions
🔹 Company: GN Group
🔹 Location: Ballerup, Denmark
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (occasional international travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering marketing content for video products
- Collaborating with cross-functional teams to create effective content toolkits
- Overseeing campaign planning and ensuring alignment between HQ and regional marketing efforts
- Managing project timelines, budgets, and stakeholder relationships
- Supporting product launches across audio and software as needed
ASSUMPTION: This role requires a balance of creative thinking, project management, and stakeholder engagement skills. The ideal candidate will have experience in B2B marketing, particularly within the video solutions segment.
📋 Key Responsibilities
✅ Assume ownership of product launch toolkits, developing campaign strategy and assets with real business impact
✅ Work closely with proposition and product marketing teams to translate briefs into effective creative briefs for the creative team
✅ Oversee campaign planning, ensuring on-time and on-budget delivery of toolkits
✅ Act as the bridge within the BCD team, interfacing with other key marketing functions both within HQ and across regions
✅ Set campaign KPIs, monitor performance, and make recommendations for asset optimization as needed
✅ Ensure effective delivery of assets into markets
✅ Support other product launches across audio and software as needed
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to ensure successful campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on video solutions and B2B segments
Required Skills:
- Proven experience in project management, particularly in developing and implementing toolkits for product launches
- Background in creating and implementing toolkits for product launches, demonstrating the ability to provide effective content
- Strong stakeholder management and interpersonal relations skills
- Advanced presentation skills
- Curiosity about the customer journey and business performance
- Ability to work with external agencies and in-house creative teams to ensure production timelines are met and project delivery
Preferred Skills:
- Experience working with regional teams to ensure campaigns and content offer real value and effect
- Fluency in additional languages
ASSUMPTION: Candidates with experience in agency or brand project planning, as well as those with a background in customer journey mapping, will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Denmark with 5-10 years of experience, the estimated salary range is DKK 600,000 - 800,000 per year (€81,500 - €108,500).
Benefits:
- Flexible working arrangements
- Occasional international travel opportunities
- Competitive benefits package (details not specified)
Working Hours: Full-time position, with occasional international travel required
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: GN Group operates in the retail industry, focusing on direct-to-consumer hearing care and intelligent audio solutions.
Company Size: GN Group has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: 2018 (as Jabra Enhance, now part of GN Group)
Company Description:
- GN Group empowers people with hearing loss through convenient, personalized hearing care at a fraction of the cost thanks to telemedicine.
- The company partners with Jabra (also in the GN Family) to create the Jabra Enhance online hearing business.
- GN Group leverages GN's expertise and Jabra's pioneering audio engineering to make hearing care even more accessible and affordable.
Company Specialties:
- Direct-to-consumer hearing care
- Telemedicine for hearing loss treatment
- Intelligent audio solutions
Company Website: https://www.jabraenhance.com/
ASSUMPTION: GN Group's focus on innovation and accessibility in the hearing care industry provides a unique opportunity for marketing professionals to make a significant impact.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, offering opportunities for growth and development within the marketing department.
Reporting Structure: The Marketing Manager reports to the Head of Marketing Content Project Management within the global marketing department.
Work Arrangement: Hybrid work arrangement with occasional international travel required.
Growth Opportunities:
- Expanding responsibilities within the marketing department as the company grows
- Potential to work on cross-functional projects and collaborate with other departments
- Opportunities to develop skills in areas such as customer journey mapping, stakeholder management, and creative brief development
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid work environment with an office located in Ballerup, Denmark
Office Location(s): 8001 E Bloomington Fwy, Bloomington, Minnesota, US (headquarters); Ballerup, Denmark (office location for this role)
Geographic Context:
- Ballerup, Denmark, is a suburban area located northwest of Copenhagen, offering a mix of urban and rural living
- The office is easily accessible by public transportation, with nearby amenities and green spaces
- Copenhagen, Denmark's capital city, is a short commute away, providing access to cultural attractions, nightlife, and international cuisine
Work Schedule: Full-time, with occasional international travel required
ASSUMPTION: The hybrid work environment offers a balance between in-person collaboration and remote work, allowing for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the Head of Marketing Content Project Management
Key Assessment Areas:
- Project management skills and experience
- Creative thinking and problem-solving abilities
- Stakeholder management and interpersonal relations
- Presentation skills and ability to communicate effectively
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful product launch toolkits or campaigns you've managed in the past
- Research GN Group's mission and values to demonstrate your alignment with the company's goals
- Prepare questions to ask the interviewer about the team, company culture, or growth opportunities
ATS Keywords: Marketing Manager, Video Solutions, B2B Marketing, Product Launch, Content Creation, Stakeholder Management, Campaign Planning, Project Management, Customer Journey Mapping, Creative Briefs, Agency Collaboration, Business Performance, Results-Driven
ASSUMPTION: GN Group's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the team.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Creative brief and asset management tools (e.g., Workfront, Monday.com, Smartsheet)
- Video editing and production software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: GN Group strives to empower people with hearing loss through convenient, personalized hearing care
- Innovation: The company continually seeks new ways to improve hearing care and make it more accessible
- Collaboration: GN Group values teamwork and collaboration, both internally and with external partners
Work Style:
- Results-driven: GN Group focuses on delivering real business impact through effective marketing campaigns
- Adaptable: The company values employees who can navigate shifting priorities and accommodate occasional international travel
- Forward-thinking: GN Group encourages employees to think ahead and consider the long-term implications of their decisions
Self-Assessment Questions:
- How do you align with GN Group's mission to empower people with hearing loss through convenient, personalized hearing care?
- How have you demonstrated adaptability in previous roles, particularly in navigating shifting priorities or accommodating travel?
- Can you provide an example of a time when you successfully managed competing priorities while maintaining a sense of tranquility in a lively atmosphere?
ASSUMPTION: GN Group's culture values empowerment, innovation, and collaboration, seeking employees who are results-driven, adaptable, and forward-thinking.
⚠️ Potential Challenges
- Managing competing priorities and shifting timelines in a fast-paced, dynamic environment
- Balancing the need for creative thinking with the requirement to deliver real business impact
- Ensuring effective communication and collaboration with regional teams and external partners
- Occasional international travel may be required, depending on business needs
ASSUMPTION: The Marketing Manager role at GN Group presents unique challenges and opportunities for growth and development in the marketing field.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on video solutions within the B2B segment
- GN Group's focus on direct-to-consumer hearing care and telemedicine sets it apart from other companies in the industry
- This role offers opportunities for growth and development within the marketing department, with potential to work on cross-functional projects and collaborate with other departments
ASSUMPTION: The Marketing Manager, Video Solutions role at GN Group offers a unique blend of creative and strategic responsibilities, providing ample opportunities for professional growth and development.
📝 Sample Projects
- Developing a comprehensive product launch toolkit for a new video solution, including campaign strategy, creative briefs, and asset creation
- Collaborating with regional teams to ensure effective execution of marketing campaigns, tailoring content to local markets and customer segments
- Conducting customer journey mapping to identify opportunities for improving marketing content and enhancing the customer experience
ASSUMPTION: The Marketing Manager, Video Solutions role at GN Group involves a wide range of projects, from creative content development to strategic campaign planning and execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the BCD team and the global marketing department?
- How does GN Group support the growth and development of its employees, particularly within the marketing department?
- Can you provide an example of a successful marketing campaign at GN Group, and how the team collaborated to achieve its goals?
- How does GN Group measure the success of its marketing campaigns, and how can I contribute to improving performance and driving business impact?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best prepare to address them?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link no later than April 30, 2025
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful product launch toolkits or campaigns you've managed in the past
- Research GN Group's mission and values to demonstrate your alignment with the company's goals
- Prepare questions to ask the interviewer about the team, company culture, or growth opportunities
- Follow up with the hiring manager, Jonathan Pennington, after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
