Marketing Manager, WSC Product Management

📌 Core Information

🔹 Job Title: Marketing Manager, WSC Product Management

🔹 Company: Coloplast A/S

🔹 Location: Beijing, China

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Full lifecycle product management for Advanced Wound Dressing products
• Developing and implementing annual marketing strategies and promotional plans
• Leading new product launches and driving product commercialization
• Collaborating with cross-functional teams to optimize product performance and ROI
• Managing and developing direct reports to enhance team expertise and execution

ASSUMPTION: This role requires a strong background in the medical device industry and proven leadership skills to drive product success across the full lifecycle.

📋 Key Responsibilities

✅ Develop and implement annual marketing strategies and promotional plans for all products under the assigned business unit

✅ Lead new product launch campaigns, including market positioning, competitive analysis, pricing strategy, and channel planning

✅ Collaborate with sales, regulatory affairs, clinical, and compliance teams to drive product commercialization and continuous optimization

✅ Collect and analyze industry trends, competitor activities, and customer feedback to generate market insights that inform product decisions

✅ Manage product portfolio performance, evaluate market success, and recommend product upgrades, iterations, or phase-out strategies

✅ Plan and execute online and offline marketing events (e.g., trade shows, academic conferences, webinars, digital campaigns)

✅ Manage and develop direct reports to enhance team expertise and execution capability

✅ Monitor and evaluate marketing campaign effectiveness, optimize resource allocation and ROI

✅ Provide marketing materials, training, and proposal support to the sales team as needed

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to coordinate multiple stakeholders.

🎯 Required Qualifications

Education: Master's degree in Marketing, Medicine, Biomedical Engineering, Pharmacy, or related fields

Experience: Minimum 5 years of relevant experience in the medical device industry, with at least 3 years in team leadership roles

Required Skills:

• Proven experience in marketing strategy and product management
• Strong leadership, stress resistance, and innovation mindset
• Project management experience with ability to coordinate multiple stakeholders
• Good presentation and communication skills

Preferred Skills:

• Sales experience

ASSUMPTION: Given the role's focus on product management and team leadership, candidates with a strong background in marketing and relevant industry experience are preferred.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Beijing, the estimated salary range is ¥350,000 - ¥500,000 per year. However, the actual salary may vary depending on the candidate's experience and skills.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and paid time off
• Employee assistance program

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Coloplast operates in the medical device industry, focusing on products and services that make life easier for people with intimate healthcare needs.

Company Size: Coloplast is a large, global organization with approximately 16,000 employees worldwide.

Founded: Coloplast was founded in 1954 and has since grown into a world-leading medical device company with products available in more than 143 countries.

Company Description:

• Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs
• The company pursues an ambitious growth agenda and encourages innovation and continuous learning
• Coloplast is committed to being an inclusive organization where people can fulfill their potential and have a strong sense of belonging

Company Specialties:

• Medical devices and equipment
• Healthcare services and consulting
• Research and development

Company Website: Coloplast.com

ASSUMPTION: Coloplast's focus on innovation, growth, and employee development creates an exciting and dynamic work environment for its employees.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and leadership skills.

Reporting Structure: The Marketing Manager reports directly to the Head of Marketing for the Advanced Wound Dressing business area.

Work Arrangement: This is an on-site position based in Beijing, China.

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the company
• Opportunities to gain experience in a wide range of marketing activities and collaborate with various teams
• possibility to work on international projects and expand professional network

ASSUMPTION: Coloplast's global presence and diverse product portfolio offer numerous growth and development opportunities for employees.

🌍 Location & Work Environment

Office Type: Coloplast's Beijing office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Beijing, China

Geographic Context:

• Beijing is the capital and largest city of China, with a population of over 21 million people
• The city is a major political, cultural, and educational center, as well as a major hub for science and technology
• Beijing experiences a humid subtropical monsoon climate, with hot, humid summers and cold, dry winters

Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: Beijing's vibrant culture, rich history, and diverse culinary scene make it an exciting place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and product management skills
• Leadership and team management abilities
• Problem-solving and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with Coloplast's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and leadership experience
• Prepare examples of successful marketing campaigns or product launches you've led
• Research Coloplast's products and market position to demonstrate your understanding of the company and industry
• Practice common marketing interview questions and brush up on your knowledge of the medical device industry

ATS Keywords: Marketing strategy, product management, market research, sales support, team leadership, project management, communication skills, innovation mindset, competitive analysis, pricing strategy, event planning, data analysis, customer feedback, regulatory affairs, clinical collaboration, resource optimization

ASSUMPTION: Coloplast's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
• Project management software (e.g., Asana, Trello, Jira)
• Design and presentation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession: Putting customers first in everything we do
• Collaboration: Working together to achieve more
• Openness: Being open and transparent in our actions and communications
• Innovation: Continuously learning and improving
• Responsibility: Taking responsibility for our actions and their impact on others

Work Style:

• Dynamic and fast-paced work environment
• Strong emphasis on teamwork and collaboration
• Focus on results and continuous improvement
• Opportunities for professional growth and development
• Diverse and inclusive work culture

Self-Assessment Questions:

• Do you have a passion for the healthcare industry and align with Coloplast's values?
• Are you results-oriented with strategic thinking and business acumen?
• Do you possess strong leadership, stress resistance, and innovation mindset?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with diverse teams?

ASSUMPTION: Coloplast's values and work style emphasize collaboration, innovation, and a strong customer focus, making it an ideal fit for candidates who thrive in dynamic, team-oriented environments.

⚠️ Potential Challenges

• Managing multiple stakeholders and coordinating cross-functional teams can be complex and time-consuming
• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• The competitive nature of the medical device industry can present unique challenges and opportunities
• Living and working in Beijing may require adjustment to the local culture, language, and climate

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on product management and cross-functional collaboration
• In the medical device industry, this role requires a deeper understanding of regulatory affairs and clinical collaboration
• Career progression in this role may follow a path towards senior marketing or management positions within the company

ASSUMPTION: Understanding the unique aspects of this role and its industry context is crucial for successful application and onboarding.

📝 Sample Projects

• Developing and implementing a successful marketing strategy for a new product launch, including market research, competitive analysis, and pricing strategy
• Managing a product portfolio and optimizing resource allocation based on market performance and ROI
• Collaborating with cross-functional teams to drive product commercialization and continuous optimization

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Coloplast support the professional development and growth of its employees?
• What are the biggest challenges facing the Advanced Wound Dressing business area, and how can this role address them?
• How does Coloplast foster a culture of innovation and continuous learning?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and leadership experience
• Prepare examples of successful marketing campaigns or product launches you've led
• Research Coloplast's products and market position to demonstrate your understanding of the company and industry
• Practice common marketing interview questions and brush up on your knowledge of the medical device industry
• Follow up with the HR department one week after submission if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.