Marketing Operations Analyst

📌 Core Information

🔹 Job Title: Marketing Operations Analyst

🔹 Company: American Express Global Business Travel

🔹 Location: Gurgaon, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Level (3-5 years)

🔹 Remote Status: On-site (Gurgaon, India)

🚀 Job Overview

Key aspects of this role include:

• Supporting campaign execution across B2B and B2C initiatives using Salesforce Marketing Cloud
• Collaborating with regional marketers and technical partners across time zones
• Ensuring campaigns adhere to brand and compliance standards while supporting global marketing objectives
• Troubleshooting issues related to deliverability, rendering, data flow, and sync errors
• Upholding data governance protocols and maintaining campaign calendars and project trackers

ASSUMPTION: This role requires a strong understanding of marketing automation tools, attention to detail, and a collaborative approach to succeed.

📋 Key Responsibilities

✅ Build and launch email campaigns, forms, landing pages, and automation flows in Salesforce Marketing Cloud

✅ Set up and handle lead scoring rules, champion programs, and triggered workflows

✅ Implement campaign tracking for downstream attribution and reporting

✅ Troubleshoot issues related to deliverability, rendering, data flow, and sync errors

✅ Coordinate with design, web, and localization teams to ensure timely campaign asset delivery and quality

✅ Support continuous process improvement by flagging inefficiencies or common problems

✅ Implement B2B campaigns focused on lead generation, champion, ABM, and event follow-up

✅ Support B2C lifecycle and retention campaigns such as upsell/cross-sell journeys and transactional communications

ASSUMPTION: The role involves a mix of technical tasks and cross-functional collaboration, requiring strong communication and time management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in Marketing Operations or Marketing Automation roles

Required Skills:

• Hands-on experience with Salesforce Marketing Cloud (SFMC), including email builds, workflows, segmentation, and reporting setup
• Familiarity with HTML/CSS for email editing and use of tokens or scripting for personalization
• Experience working with Salesforce CRM or similar platforms for campaign tracking and lead flow
• Strong communication and time management skills to operate effectively in a global, remote team
• Comfortable balancing multiple campaign requests and shifting timelines
• Experience supporting both B2B and B2C marketing teams

Preferred Skills:

• Exposure to Adobe Real-Time CDP, 6sense, or intent data platforms
• Understanding of lead lifecycle management, data hygiene, and audience segmentation strategy
• Familiarity with deliverability tools and compliance frameworks

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Based on industry standards for mid-level marketing operations roles in Gurgaon, India)

Benefits:

• Flexible benefits tailored to each country, including health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources
• Travel perks, such as deals from major travel providers
• Access to a learning platform with over 20,000 courses
• Inclusion groups to discuss challenges, obstacles, achievements, and drive company awareness and action

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing operations roles in Gurgaon, India. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: American Express Global Business Travel (Amex GBT) is a leading global business travel and meetings, incentives, conferences, and events (MICE) management company

Company Size: 10,001+ employees ( Globally, with a significant presence in Gurgaon, India)

Founded: 1994 (As a joint venture between American Express and Carlson Companies)

Company Description:

• Amex GBT helps companies of all sizes achieve their goals by providing innovative solutions that keep them moving forward
• The company offers a wide range of services, including travel management, meetings and events, and business consulting
• Amex GBT is committed to championing inclusion and providing reasonable accommodation to qualified individuals with disabilities

Company Specialties:

• Business Travel
• Corporate Travel Management
• Meetings & Events
• Business Consulting
• Travel Compliance Auditing

Company Website: amexglobalbusinesstravel.com

ASSUMPTION: Amex GBT's global presence and diverse service offerings provide ample opportunities for career growth and exposure to various aspects of the travel industry.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports to the Marketing Operations Manager and works closely with regional marketers, marketing operations leads, and technical partners

Work Arrangement: On-site (Gurgaon, India) with potential for hybrid or remote work in the future

Growth Opportunities:

• Expanding skills in marketing automation and data analysis
• Gaining experience working with global teams and stakeholders
• Potential career progression into senior marketing operations roles or other areas within the company

ASSUMPTION: This role offers opportunities for professional development and growth within a large, global organization.

🌍 Location & Work Environment

Office Type: Corporate office (Gurgaon, India)

Office Location(s): 666 3rd Ave, New York, NY 10017, US; 5 Churchill Place, London, England E14 5, GB; Gurgaon, India

Geographic Context:

• Gurgaon is a major IT and commercial hub near New Delhi, India
• The office is located in a bustling business district with easy access to public transportation and amenities
• Gurgaon offers a mix of urban and suburban living, with numerous residential colonies, shopping centers, and entertainment options

Work Schedule: Full-time, typically 40 hours per week, with potential for flexible hours or remote work in the future

ASSUMPTION: The Gurgaon office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with the marketing operations team

Key Assessment Areas:

• Technical skills in Salesforce Marketing Cloud and related tools
• Communication and collaboration skills
• Problem-solving and troubleshooting abilities
• Understanding of marketing operations best practices

Application Tips:

• Highlight relevant experience and skills in marketing operations and automation
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for technical assessments or case studies by brushing up on your Salesforce Marketing Cloud skills
• Research Amex GBT's company culture and values to demonstrate your cultural fit

ATS Keywords: Salesforce Marketing Cloud, Marketing Operations, Campaign Execution, Lead Generation, Data Governance, Project Management, B2B Marketing, B2C Marketing, HTML, CSS, Audience Segmentation, Compliance

ASSUMPTION: Amex GBT's application process is designed to assess candidates' technical skills, communication abilities, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Salesforce CRM
• HTML/CSS
• Adobe Real-Time CDP (optional)
• 6sense (optional)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Great Ideas Travel
• Customer Focus
• Integrity
• Inclusion
• Collaboration

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing priorities and timelines
• Attention to detail and commitment to quality

Self-Assessment Questions:

• Do you thrive in a collaborative, global work environment?
• Are you comfortable balancing multiple campaign requests and shifting timelines?
• Do you have a strong attention to detail and commitment to quality?

ASSUMPTION: Candidates who align with Amex GBT's company values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple campaign requests and shifting timelines
• Troubleshooting issues related to deliverability, rendering, data flow, and sync errors
• Ensuring campaigns adhere to brand and compliance standards while supporting global marketing objectives
• Working effectively in a global, remote team with colleagues across different time zones

ASSUMPTION: These challenges can be overcome with strong communication, time management, and troubleshooting skills, as well as a collaborative and adaptable work style.

📈 Similar Roles Comparison

• This role is similar to other marketing operations analyst positions but may have a greater focus on global campaign execution and collaboration with international teams
• Compared to other marketing roles, this position requires a strong technical skill set in marketing automation and data analysis
• Career progression in this role may lead to senior marketing operations positions or other areas within the company, such as business consulting or travel management

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when comparing it to similar positions.

📝 Sample Projects

• Building and launching a global email campaign in Salesforce Marketing Cloud, including tokenization, dynamic content, segmentation, and program cloning
• Implementing lead scoring rules, champion programs, and triggered workflows to support a B2B marketing campaign
• Troubleshooting deliverability, rendering, data flow, and sync errors for a B2C lifecycle and retention campaign

ASSUMPTION: These sample projects illustrate the technical skills and cross-functional collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign lifecycle and how this role fits into that process?
• How does this role collaborate with regional marketers and technical partners across time zones?
• What are the most significant challenges facing the marketing operations team, and how can this role help address them?
• What opportunities are there for professional development and growth within this role and the company?
• How does Amex GBT support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and company, as well as your understanding of the key aspects of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills in marketing operations and automation
• Prepare for technical assessments or case studies by brushing up on your Salesforce Marketing Cloud skills
• Research Amex GBT's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.