Marketing Operations Analyst

📌 Core Information

🔹 Job Title: Marketing Operations Analyst

🔹 Company: American Express Global Business Travel

🔹 Location: Gurgaon, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Level (3-5 years)

🔹 Remote Status: On-site (Gurgaon, India)

🚀 Job Overview

Key aspects of this role include:

• Supporting campaign execution across B2B and B2C initiatives using Salesforce Marketing Cloud
• Collaborating with regional marketers and technical partners across time zones
• Ensuring campaigns adhere to brand standards and support global marketing objectives
• Troubleshooting issues related to deliverability, rendering, data flow, and sync errors with CRM
• Maintaining campaign calendars, project trackers, and intake tickets using project management tools

ASSUMPTION: This role requires a strong understanding of marketing automation tools, attention to detail, and a collaborative approach to succeed.

📋 Key Responsibilities

✅ Build and launch email campaigns, forms, landing pages, and automation flows in Salesforce Marketing Cloud

✅ Set up and handle lead scoring rules, champion programs, and triggered workflows in alignment with global campaign strategy

✅ Implement campaign tracking for downstream attribution and reporting

✅ Coordinate with design, web, and localization teams to ensure timely campaign asset delivery and quality

✅ Support continuous process improvement by flagging inefficiencies or common problems and suggesting automation or documentation improvements

✅ Implement B2B campaigns focused on lead generation, champion, ABM, and event follow-up

✅ Support B2C lifecycle and retention campaigns such as upsell/cross-sell journeys, and transactional communications

ASSUMPTION: The role involves a mix of technical tasks and collaboration with various teams, requiring strong communication and time management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in Marketing Operations or Marketing Automation roles

Required Skills:

• Hands-on experience with Salesforce Marketing Cloud (SFMC)
• Familiarity with HTML/CSS for email editing, and use of tokens or scripting for personalization
• Experience working with Salesforce CRM or similar platforms for campaign tracking and lead flow
• Strong communication and time management skills
• Comfortable balancing multiple campaign requests and shifting timelines

Preferred Skills:

• Exposure to Adobe Real-Time CDP, 6sense, or intent data platforms
• Understanding of lead lifecycle management, data hygiene, and audience segmentation strategy
• Familiarity with deliverability tools and compliance frameworks

ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field is assumed to be required for this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Based on industry standards for mid-level marketing roles in Gurgaon, India)

Benefits:

• Health and welfare insurance plans
• Retirement programs
• Parental leave
• Adoption assistance
• Wellbeing resources
• Travel perks
• Access to learning platform

Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM IST

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Gurgaon, India. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements. American Express Global Business Travel (Amex GBT) is a leading global business travel and meetings management company.

Company Size: 10,001+ employees. As a large organization, Amex GBT offers extensive resources and opportunities for professional growth.

Founded: 1994 (as a joint venture between American Express and Carlson Companies). Amex GBT has since grown to become a global leader in its industry.

Company Description:

• Amex GBT helps businesses of all sizes achieve their goals by providing innovative solutions that streamline travel, meetings, and events management
• The company offers a wide range of services, including online booking tools, travel management, meetings and events planning, and data-driven insights
• Amex GBT is committed to delivering exceptional customer experiences and driving sustainable travel practices

Company Specialties:

• Business Travel
• Corporate Travel Management
• Meetings & Events
• Business Consulting
• Travel Compliance Auditing

Company Website: amexglobalbusinesstravel.com

ASSUMPTION: Amex GBT's extensive global presence and resources provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for professionals with 3-5 years of experience in marketing operations or a related field.

Reporting Structure: The Marketing Operations Analyst will report to the Marketing Operations Manager and work closely with regional marketers and technical partners.

Work Arrangement: On-site in Gurgaon, India. While the role is on-site, Amex GBT offers flexible benefits and travel perks to support work-life balance.

Growth Opportunities:

• Progression to senior marketing operations roles within the company
• Expansion into related fields, such as marketing technology or data analysis
• Potential to work on international projects and gain global exposure

ASSUMPTION: This role offers strong potential for career growth and development within the company and the broader industry.

🌍 Location & Work Environment

Office Type: Corporate office in Gurgaon, India

Office Location(s): 666 3rd Ave, New York, NY 10017, US; 5 Churchill Place, London, England E14 5, GB

Geographic Context:

• Gurgaon is a major IT hub and business district in India, offering ample opportunities for professional growth and networking
• The city is well-connected by road, rail, and air, with easy access to New Delhi, the capital of India
• Gurgaon offers a mix of urban and suburban living, with numerous residential communities, shopping centers, and entertainment options

Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for remote work as needed

ASSUMPTION: The on-site work arrangement in Gurgaon offers a dynamic and collaborative work environment, with ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final round interview with the marketing operations team

Key Assessment Areas:

• Technical skills in Salesforce Marketing Cloud and related tools
• Problem-solving and troubleshooting abilities
• Communication and collaboration skills
• Understanding of marketing operations best practices

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on marketing automation and campaign management
• Tailor your cover letter to demonstrate your understanding of the role and Amex GBT's business
• Prepare for technical assessments and case studies by reviewing your knowledge of Salesforce Marketing Cloud and related tools

ATS Keywords: Salesforce Marketing Cloud, email campaigns, lead scoring, campaign tracking, data governance, B2B marketing, B2C marketing, HTML, CSS, communication, time management, audience segmentation, compliance, process improvement, project management

ASSUMPTION: Amex GBT's application process is designed to assess both technical skills and cultural fit, with a focus on communication, collaboration, and problem-solving abilities.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Salesforce CRM
• HTML/CSS
• Project management tools (e.g., Asana, Trello)
• Deliverability tools (e.g., Return Path, 250ok)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing operations and automation.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Teamwork
• Expertise
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to drive decision-making?
• Can you adapt to changing priorities and manage multiple projects simultaneously?
• Do you hold yourself accountable for delivering results and meeting deadlines?

ASSUMPTION: Amex GBT values a collaborative, data-driven, and results-focused work style, with a strong emphasis on teamwork and accountability.

⚠️ Potential Challenges

• Managing multiple campaign requests and shifting timelines
• Troubleshooting technical issues and ensuring campaign deliverability
• Balancing global marketing objectives with regional nuances and requirements
• Keeping up with industry trends and best practices in marketing automation and operations

ASSUMPTION: These challenges are inherent to the role and can be addressed through strong communication, collaboration, and technical skills.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, this position places a stronger emphasis on campaign execution and global marketing objectives
• Industry-specific context: Amex GBT's global presence and extensive resources offer unique opportunities for career growth and development
• Career path comparison: This role can serve as a stepping stone to senior marketing operations roles or related fields, such as marketing technology or data analysis

ASSUMPTION: This role offers a unique blend of technical skills and global marketing experience, with ample opportunities for career growth and development.

📝 Sample Projects

• Developing and launching a global email campaign to promote a new product or service
• Implementing lead scoring rules and champion programs to improve lead quality and engagement
• Troubleshooting deliverability issues and optimizing campaign performance using data-driven insights

ASSUMPTION: These sample projects are representative of the day-to-day tasks and responsibilities of the Marketing Operations Analyst role at Amex GBT.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Amex GBT support the professional growth and development of its marketing operations team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amex GBT ensure consistent brand and compliance standards across global marketing campaigns?
• What are the most challenging aspects of working in a global, matrixed organization like Amex GBT?

ASSUMPTION: These questions are designed to assess the role's fit with your career goals, work style, and long-term aspirations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amex GBT careers portal
• Tailor your resume to highlight relevant experience and skills in marketing automation and campaign management
• Write a cover letter that demonstrates your understanding of the role and Amex GBT's business
• Prepare for technical assessments and case studies by reviewing your knowledge of Salesforce Marketing Cloud and related tools
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.