Brand Manager Oaksmith

📌 Core Information - Job Title: Brand Manager - Oaksmith - Company: Suntory Global Spirits - Location: Gurgaon, Haryāna, India - Job Type: On-site, Full-time - Category: Brand Management, Marketing - Date Posted: July 4, 2025 - Experience Level: 5-10 years - Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing brand strategy for Oaksmith in India - Driving brand power through effective implementation of brand building initiatives - Ensuring delivery of market share, sales volume, and profitability targets - Representing consumer voice in business and commercial decisions - Managing marketing spends with measurable ROI

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills. The ideal candidate should have a strong understanding of the Indian alcohol beverage market and consumer behavior.

📋 Key Responsibilities - Develop and execute annual brand strategy and marketing plans - Lead brand communication, brand building, consumer insights, and new product development efforts - Manage media plans, retail plans, and consumer promotion/activation plans - Collaborate with creative, digital, and experiential agencies to create engaging content and innovative brand solutions - Monitor market and competitive landscapes, and drive regular updates and alignments with global brand teams - Manage marketing process in tune with global and compliance mandates - Ensure effective partnership with external agencies and partners

ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management. Strong project management and communication skills are essential for success.

🎯 Required Qualifications - Education: MBA from a premier institute - Experience: 8+ years in brand marketing, preferably in the alcohol beverage sector, with exposure to experiential marketing - Required Skills: - Brand strategy development and execution - Marketing plan creation and implementation - Brand communication and brand building - Consumer insights and market research - New product development - Media planning and buying - Retail marketing and trade promotions - Consumer promotion and activation planning - Market analysis and competitive landscaping - Stakeholder management and communication - Marketing process management - Agency management and partnership

ASSUMPTION: Candidates with experience in the Indian alcohol beverage market and a strong understanding of consumer behavior will be at a significant advantage.

💰 Compensation & Benefits - Salary Range: INR 18-25 lakhs per annum (based on industry standards for a Brand Manager role in Gurgaon) - Benefits: - Medical, dental, and vision insurance - Retirement savings plan with company match - Employee assistance program - Tuition reimbursement - Employee discounts on Suntory products - Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in Gurgaon. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights 🔍 Company Context - Industry: Beverage Manufacturing - Company Size: 5,001-10,000 employees - Founded: Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan, which was founded in 1899 - Company Description: - Suntory Global Spirits is a world leader in premium spirits, with a portfolio of iconic brands such as Jim Beam, Maker's Mark, Yamazaki, and Laphroaig - The company is committed to sustainable practices and has a strong focus on social responsibility - Suntory Global Spirits is headquartered in New York City and has operations in nearly 30 countries - Company Specialties: Premium spirits, brand management, marketing, and sales

ASSUMPTION: Working for Suntory Global Spirits offers opportunities for professional growth and development in a dynamic and global industry.

📊 Role Analysis - Career Level: Mid-level to senior - Reporting Structure: This role reports directly to the Category Lead and works closely with cross-functional teams, including sales, trade marketing, and consumer insights - Work Arrangement: On-site, with flexibility to work remotely as needed - Growth Opportunities: - Potential to lead multiple brands or categories in the future - Opportunities to work on global brand projects and gain international experience - Access to learning and development programs to enhance skills and advance career

ASSUMPTION: This role offers a unique opportunity to work on a leading Indian brand and gain experience in the dynamic and growing Indian alcohol beverage market.

🌍 Location & Work Environment - Office Type: Modern, collaborative work environment with open-plan offices and dedicated meeting spaces - Office Location(s): Gurgaon, Haryāna, India - Geographic Context: - Gurgaon is a major IT and commercial hub located near New Delhi, with a vibrant business ecosystem and numerous multinational corporations - The city offers a mix of urban and suburban living, with easy access to amenities, shopping, and entertainment - Work Schedule: Full-time, with flexibility to work additional hours as needed to meet project deadlines or business demands

ASSUMPTION: Gurgaon offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights - Typical Process: Phone or video screen, followed by multiple on-site interviews with cross-functional stakeholders, culminating in a final interview with the Category Lead or HR - Key Assessment Areas: Strategic thinking, creativity, analytical skills, communication, and presentation skills, cultural fit, and alignment with Suntory's core values - Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork - Research Suntory Global Spirits and the Indian alcohol beverage market to demonstrate your knowledge and enthusiasm for the role

ASSUMPTION: The interview process for this role is designed to assess your strategic thinking, creativity, and cultural fit, as well as your ability to work collaboratively with cross-functional teams.

🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) - CRM software (e.g., Salesforce, SAP CRM) - Marketing automation tools (e.g., Marketo, HubSpot) - Data visualization tools (e.g., Tableau, Power BI) - Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace, as well as experience with marketing automation and data visualization tools.

👔 Cultural Fit Considerations - Company Values: Growing for Good, Yatte Minahare (Go For It), Giving Back to Society - Work Style: Collaborative, innovative, data-driven, and consumer-focused - Self-Assessment Questions: - How do you embody Suntory's core values in your work? - How do you approach challenges and setbacks, and what steps do you take to overcome them? - How do you balance data-driven decision-making with creativity and innovation?

ASSUMPTION: Suntory Global Spirits values employees who are passionate about their work, committed to driving sustainable growth, and dedicated to making a positive impact on society.

⚠️ Potential Challenges - Navigating a complex and dynamic market with evolving consumer preferences and regulations - Balancing global brand guidelines with local market needs and insights - Managing multiple stakeholders and cross-functional teams with competing priorities - Adapting to a fast-paced and ever-changing work environment

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong adaptability, resilience, and strategic thinking.

📈 Similar Roles Comparison - Brand Manager - Oaksmith vs. Brand Manager - [Other Brand] - This role focuses on a leading Indian brand, while other roles may focus on global or regional brands - This role requires a strong understanding of the Indian market and consumer behavior, while other roles may require expertise in different markets or categories - Brand Manager - Oaksmith vs. Marketing Manager - [Other Category] - This role involves brand strategy and communication, while other roles may focus on trade marketing, consumer promotions, or digital marketing - This role requires a strong understanding of brand building and consumer insights, while other roles may require expertise in different marketing disciplines

ASSUMPTION: This role offers a unique opportunity to work on a leading Indian brand and gain experience in the dynamic and growing Indian alcohol beverage market.

📝 Sample Projects - Developing and executing a successful brand relaunch campaign for Oaksmith, including media planning, consumer promotions, and trade activations - Conducting consumer research to identify trends and insights, and using these insights to inform brand strategy and product development - Collaborating with global brand teams to align local marketing plans with global brand guidelines and objectives

ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical skills required for success in this role.

❓ Key Questions to Ask During Interview - How does this role fit into the broader marketing strategy for Oaksmith and Suntory Global Spirits? - What are the key priorities for this role in the first 90 days? - How does Suntory Global Spirits support the professional development and growth of its employees? - What are the biggest challenges facing the Indian alcohol beverage market, and how can this role help address them? - How does Suntory Global Spirits foster a culture of innovation and creativity?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and the broader market, and help you better understand the expectations and opportunities for growth.

🛠️ Next Steps for Applicants To apply for this position: - Submit your application through the [application link](https://careers.beamsuntory.com/job/Gurgaon-Brand-Manager-Oaksmith-HR/1304796800/) - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork - Research Suntory Global Spirits and the Indian alcohol beverage market to demonstrate your knowledge and enthusiasm for the role - Follow up with the hiring manager or HR within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.