Marketing Operations Analyst

📌 Core Information

🔹 Job Title: Marketing Operations Analyst

🔹 Company: American Express Global Business Travel

🔹 Location: Gurgaon, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Level (3-5 years)

🔹 Remote Status: On-site (Gurgaon, India)

🚀 Job Overview

Key aspects of this role include:

• Building and launching campaigns across B2B and B2C initiatives using Marketo
• Collaborating with global marketing teams to gather campaign requirements
• Ensuring compliance with global privacy standards and data governance protocols
• Supporting continuous process improvement and automation
• Working with various teams, including design, web, and localization, to ensure timely asset delivery and quality

ASSUMPTION: This role requires a balance between technical skills (Marketo, HTML/CSS) and strong communication skills to work effectively in a global, remote team.

📋 Key Responsibilities

✅ Build and launch email campaigns, forms, landing pages, and automation flows in Marketo

✅ Apply standard processes for tokenization, dynamic content, segmentation, email scripting, and program cloning

✅ Set up and handle lead scoring rules, champion programs, and triggered workflows in alignment with global campaign strategy

✅ Implement campaign tracking for downstream attribution and reporting, troubleshoot issues related to deliverability, rendering, data flow, and sync errors with CRM

✅ Work closely with marketers in North America, EMEA, and APAC to gather campaign requirements and ensure regional nuances are supported

✅ Coordinate closely with design, web, and localization teams to ensure timely campaign asset delivery and quality

✅ Maintain campaign calendars, project trackers, and intake tickets using project management tools

✅ Support continuous process improvement by flagging inefficiencies or common problems and suggesting automation or documentation improvements

✅ Implement B2B campaigns focused on lead generation, champion, ABM, and event follow-up

✅ Support B2C lifecycle and retention campaigns such as upsell/cross-sell journeys, and transactional communications

ASSUMPTION: This role involves a high degree of multitasking and shifting priorities, as the analyst will support multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in Marketing Operations or Marketing Automation roles

Required Skills:

• Hands-on experience with Marketo, HubSpot, Eloqua, or similar platforms
• Familiarity with HTML/CSS for email editing and use of tokens or scripting for personalization
• Experience working with Salesforce CRM or similar platforms for campaign tracking and lead flow
• Strong communication and time management skills
• Experience supporting B2B marketing teams
• Understanding of lead lifecycle management, data hygiene, and audience segmentation strategy
• Familiarity with deliverability tools and compliance frameworks

Preferred Skills:

• Marketo Certified Professional and/or Marketo Certified
• Experience in Excel and reporting

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the team and the need to communicate with various stakeholders.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 1,200,000 per annum (Estimated based on industry standards for mid-level marketing operations roles in Gurgaon)

Benefits:

• Health and welfare insurance plans
• Retirement programs
• Parental leave
• Adoption assistance
• Wellbeing resources
• Travel perks
• Access to learning platform

Working Hours: Full-time (40 hours/week) with flexible benefits tailored to each country

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing operations roles in Gurgaon, India. Actual salary may vary based on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: American Express Global Business Travel operates in the travel arrangements industry, focusing on corporate travel management, meetings & events, and business consulting.

Company Size: 10,001+ employees (Global), with a significant presence in Gurgaon, India

Founded: 1914 (American Express), 2014 (Global Business Travel)

Company Description:

• American Express Global Business Travel (Amex GBT) combines the power of Machine Learning, 24/7 Customer Support, and Industry-leading Travel Management Tools to keep their clients moving.
• Amex GBT serves clients in nearly every country in the world, providing travel management that’s grounded in insights, personalized to each client, and driven by customer needs.
• Their global network spans 140 countries, with 12,000 employees dedicated to delivering exceptional service and innovative solutions.

Company Specialties:

• Business Travel
• Corporate Travel Management
• Meetings & Events
• Business Consulting
• Travel Compliance Auditing

Company Website: amexglobalbusinesstravel.com

ASSUMPTION: Amex GBT's global presence and extensive client base offer numerous growth opportunities for employees.

📊 Role Analysis

Career Level: Mid-level, with potential for growth into senior roles or specialized positions within marketing operations

Reporting Structure: This role may report to a Marketing Operations Manager or similar position, with potential interaction with various global marketing teams and stakeholders

Work Arrangement: On-site in Gurgaon, India, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs

Growth Opportunities:

• Expanding skills in marketing automation, data analysis, and project management
• Gaining experience working with global teams and managing cross-functional projects
• Potential to specialize in specific areas of marketing operations, such as campaign strategy, data governance, or process improvement

ASSUMPTION: This role offers opportunities for professional development and growth within the marketing operations field.

🌍 Location & Work Environment

Office Type: Corporate office environment in Gurgaon, India

Office Location(s): 666 3rd Ave, New York, NY 10017, US; 5 Churchill Place, London, England E14 5, GB; 666 3rd Ave, New York, NY 10017, US

Geographic Context:

• Gurgaon is a major IT and financial hub located in the National Capital Region of India, offering numerous opportunities for professional growth and networking
• The city is well-connected by road, rail, and air, with easy access to New Delhi, the capital of India
• Gurgaon offers a mix of urban and suburban living, with numerous residential areas, shopping centers, and entertainment options

Work Schedule: Full-time (40 hours/week), with flexible benefits tailored to each country

ASSUMPTION: The Gurgaon office provides a dynamic and collaborative work environment, with opportunities to interact with diverse teams and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager or HR
• Technical assessment or case study presentation
• Final round interview with the marketing operations team or stakeholders

Key Assessment Areas:

• Technical skills in Marketo, HTML/CSS, and Salesforce CRM
• Communication and collaboration skills, particularly in a global, remote team
• Problem-solving and troubleshooting abilities
• Understanding of marketing operations best practices and data governance

Application Tips:

• Highlight relevant experience with Marketo, Salesforce CRM, and other marketing automation tools
• Demonstrate strong communication skills and the ability to work effectively in a global team
• Showcase problem-solving skills and examples of process improvement initiatives
• Tailor your resume and cover letter to emphasize the required skills and qualifications for this role

ATS Keywords: Marketo, Marketing Operations, Campaign Execution, Lead Generation, Salesforce CRM, HTML, CSS, Data Governance, Global Marketing, B2B Marketing, B2C Marketing

ASSUMPTION: Amex GBT's application process may involve assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities.

🛠️ Tools & Technologies

• Marketo
• Salesforce CRM
• HTML/CSS
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The required tools and technologies for this role may evolve as the company adopts new platforms or updates existing ones.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Integrity
• Teamwork
• Expertise
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to changing priorities
• Results-focused and proactive in identifying solutions

Self-Assessment Questions:

• Do you have strong communication skills and the ability to work effectively in a global, remote team?
• Are you comfortable balancing multiple campaign requests and shifting timelines?
• Do you have a proactive approach to problem-solving and process improvement?

ASSUMPTION: Amex GBT values candidates who are strong communicators, adaptable, and results-driven, with a customer-centric mindset.

⚠️ Potential Challenges

• Managing multiple campaign requests and shifting timelines effectively
• Troubleshooting technical issues related to campaign execution and data flow
• Ensuring compliance with global privacy standards and data governance protocols
• Adapting to a dynamic work environment with changing priorities and cross-functional collaboration

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role differs from other marketing operations positions in its focus on supporting both B2B and B2C campaigns simultaneously
• Industry-specific context: Amex GBT's global presence and extensive client base offer unique opportunities for growth and exposure to diverse marketing strategies
• Career path comparison: This role can lead to specialized positions within marketing operations, such as campaign strategy, data governance, or process improvement, as well as potential progression into senior roles

ASSUMPTION: This role offers a unique blend of B2B and B2C marketing experience, with opportunities for growth and specialization within marketing operations.

📝 Sample Projects

• Developing and executing a global email campaign strategy for a major client launch, involving collaboration with multiple regional marketing teams and stakeholders
• Implementing a lead scoring model and champion program to improve lead quality and engagement for a B2B marketing campaign
• Streamlining campaign intake processes and project trackers to enhance efficiency and collaboration across global marketing teams

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex, global campaigns and drive process improvement initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign lifecycle and how this role fits into the broader marketing operations team?
• How does the company support the professional development and growth of marketing operations team members?
• Can you provide examples of how the company has adapted to changes in the marketing landscape or client needs?
• How does the company ensure consistent use of campaign templates, folder structures, naming conventions, and data governance protocols across global marketing teams?
• What are the most challenging aspects of working in a global, remote team, and how does the company support its employees in overcoming these challenges?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its culture, while also providing valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with Marketo, Salesforce CRM, and other required skills
• Prepare for the interview by researching Amex GBT's company culture, values, and recent projects
• Follow up with the hiring manager or HR within a week after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.