📌 Core Information
🔹 Job Title: Marketing Operations and Digital Lead
🔹 Company: Solvd
🔹 Location: Colombia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing digital marketing channels and ensuring alignment with growth and brand strategies
- Overseeing website updates and maintenance for marketing campaigns
- Optimizing marketing technology stack and ensuring proper integration
- Leading SEO strategy and execution to improve organic visibility
- Supporting digital campaign execution and CRM management
- Providing regular performance reporting and analysis
ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration to drive digital marketing success.
📋 Key Responsibilities
✅ Manage and optimize digital marketing channels for alignment with growth and brand strategies
✅ Oversee website updates and maintenance to keep it current and aligned with marketing campaigns
✅ Manage and optimize marketing technology stack, ensuring all tools and platforms are integrated and functioning properly
✅ Lead SEO strategy and execution to improve organic visibility and search rankings
✅ Support digital campaign execution from the growth and brand teams, ensuring seamless integration across platforms
✅ Manage the upload and maintenance of lead and database information into the CRM, ensuring data accuracy
✅ Ensure all marketing systems are properly integrated and can be tracked for reporting
✅ Provide regular reporting and analysis on the performance of digital channels
ASSUMPTION: This role requires a strong focus on execution, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 5+ years in marketing operations or digital and Martech roles
Required Skills:
- Extensive experience with Martech tools (Salesforce, HubSpot, Google Analytics, WordPress, etc.)
- Execution-oriented with a strong focus on managing digital campaigns and integrating marketing technology
- Website management skills, including updates and optimization for marketing campaigns
- Analytical and detail-oriented with strong reporting skills
- Proactive and solution-focused, able to identify areas for improvement and implement solutions efficiently
Preferred Skills:
- Experience with Salesforce and HubSpot
- Fluency in Spanish
ASSUMPTION: Candidates with experience in a similar role and familiarity with the listed tools will be most competitive for this position.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Operations and Digital Lead with 5-10 years of experience in Colombia, the estimated salary range is COP 120,000,000 - COP 180,000,000 per year.
Benefits:
- Health insurance
- Retirement plan
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: Salary and benefits may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting. Solvd specializes in AI-first advisory and digital engineering, delivering measurable business impact through strategic digital transformation.
Company Size: 501-1,000 employees. As a mid-sized company, Solvd offers a balance between structure and growth opportunities.
Founded: Solvd was founded with a mission to empower passionate people to thrive in the era of AI while maintaining rigorous ethical AI standards.
Company Description:
- AI-first approach, weaving artificial intelligence into everything they do
- Services include AI advisory, AI & data engineering, digital experience, application development, cloud engineering, and quality engineering & GRC
- Supports high-growth businesses across various industries
Company Specialties:
- AI advisory
- AI & data engineering
- Digital experience
- Application development
- Cloud engineering
- Quality engineering & GRC
Company Website: www.solvd.com
ASSUMPTION: Solvd's focus on AI-first strategies and ethical AI standards sets it apart in the IT services industry.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and qualifications
Reporting Structure: This role reports directly to the Marketing Director and works cross-functionally with growth and brand teams
Work Arrangement: Remote OK, with flexible hours and the option to work from one of Solvd's global offices
Growth Opportunities:
- Potential to advance to a marketing management or director role
- Chance to gain experience in a fast-growing, AI-focused company
- Opportunities to work on diverse projects and collaborate with global teams
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in the AI and digital transformation space.
🌍 Location & Work Environment
Office Type: Solvd has global offices in the USA, Poland, Ukraine, and Georgia, with remote work options available
Office Location(s): 1646 N California Blvd, Suite 515, Walnut Creek, California, USA; 1211 31st St NW, Washington, District of Columbia, USA; Stepana Bandery Avenue 9b, Podilskyi District, Kyiv, Ukraine; 98 Jerozolimskie Aleje, Warsaw, Poland; Vakhtang Gorgasali Street 149/29, Batumi, Ajaria, Georgia
Geographic Context:
- Colombia offers a vibrant business environment with a growing tech industry
- Solvd's global presence provides opportunities for international collaboration and growth
- The company's remote work options allow for flexibility in work-life balance
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The remote work option and global office locations provide candidates with flexibility and the opportunity to work in diverse cultural environments.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Technical interview with the Marketing Director
- Final interview with the Marketing Director and/or other senior team members
Key Assessment Areas:
- Technical skills and experience with Martech tools
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Solvd's mission and values
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Tailor your application to demonstrate your understanding of Solvd's AI-first approach and marketing technology focus
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: Marketing Operations, Digital Marketing, Martech Tools, SEO Management, Campaign Execution, CRM Management, System Integration, Reporting, Analytical Skills, Detail-Oriented, Proactive, Solution-Focused, Website Management, Data Accuracy, Performance Analysis
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for this role.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Google Analytics
- WordPress
- CRM (Salesforce, HubSpot, etc.)
- Marketing technology tools (e.g., marketing automation, email marketing, social media management, etc.)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should highlight their experience with them in their applications.
👔 Cultural Fit Considerations
Company Values:
- Empowering passionate people to thrive in the era of AI
- Maintaining rigorous ethical AI standards
- Bridging the gap between experimentation and real ROI
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Proactive and solution-focused
Self-Assessment Questions:
- How do you align with Solvd's mission to empower passionate people in the era of AI?
- Can you provide an example of a time when you identified an area for improvement and implemented a solution efficiently?
- How do you approach managing multiple projects simultaneously and ensuring data accuracy?
ASSUMPTION: Candidates should assess their fit with Solvd's values and work style before applying to ensure a successful and fulfilling career experience.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Collaborating effectively with global teams across different time zones
- Adapting to Solvd's unique AI-first approach and ethical AI standards
ASSUMPTION: Candidates should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Marketing Operations Manager - Responsible for managing marketing operations and ensuring smooth execution of marketing campaigns and projects
- Digital Marketing Manager - Focuses on driving digital marketing strategies and campaigns to achieve business objectives
- Martech Specialist - Specializes in managing and optimizing marketing technology tools and platforms
ASSUMPTION: This role combines aspects of marketing operations, digital marketing, and martech specialties, making it a unique and multifaceted opportunity.
📝 Sample Projects
- Implementing and optimizing a new marketing automation platform
- Conducting a comprehensive SEO audit and developing a strategy to improve organic visibility
- Managing a website redesign project to enhance user experience and drive conversions
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and initiatives that the Marketing Operations and Digital Lead may undertake.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration between the marketing operations, growth, and brand teams?
- How does Solvd ensure the ethical use of AI in its services and products?
- What opportunities are there for professional development and growth within the marketing department?
- How does Solvd support work-life balance for its employees, particularly those working remotely?
- Can you provide an example of a successful marketing campaign or initiative that Solvd has executed recently?
ASSUMPTION: Asking these questions will help candidates better understand the role, company culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including your familiarity with the listed tools and responsibilities
- Prepare for the interview by researching Solvd's AI-first approach and ethical AI standards, and practicing your responses to potential interview questions
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
