📌 Core Information
🔹 Job Title: Marketing Operations Specialist
🔹 Company: Twilio
🔹 Location: Remote - United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Building, testing, and executing global marketing campaigns
- Leveraging project management software for campaign tracking
- Collaborating with marketing teams to ensure campaign alignment
- Providing real-time assistance to internal teams
- Analyzing campaigns and recommending optimizations
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. It's ideal for someone who thrives in a fast-paced environment and can manage multiple priorities.
📋 Key Responsibilities
✅ Build, test, and execute marketing campaigns with precision across multiple platforms
✅ Leverage project management software to track and document campaign request updates
✅ Collaborate closely with marketing teams to ensure campaign alignment and consistency
✅ Assist internal teams with campaign-related questions and issues in real time
✅ Provide campaign analysis and recommendations for campaign optimization
ASSUMPTION: This role may require occasional travel to participate in project or team in-person meetings.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: 2+ years in campaign operations, marketing operations, or project management
Required Skills:
- Experience building campaign assets and programs from inception to completion
- Strong competency in marketing automation (Marketo preferred)
- Ability to balance multiple priorities in a fast-paced environment
Preferred Skills:
- Excellent written and verbal communication skills
- Relevant certifications such as Marketo Certified Expert
- Familiarity with project management tools (e.g., Jira, Airtable, Asana)
ASSUMPTION: While having "desired" qualifications makes for a strong candidate, Twilio encourages applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per year (AI estimated based on industry standards for this role and experience level in the UK)
Benefits:
- Generous time-off
- Ample parental and wellness leave
- Healthcare
- Retirement savings program
Working Hours: Full-time, typically 9am - 5pm GMT, with flexibility for occasional project or team meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level in the UK. Actual compensation may vary based on factors such as skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on cloud communications and API-based services
Company Size: 5,001-10,000 employees, large enough to offer diverse opportunities but still agile enough to maintain a startup-like culture
Founded: 2008, with over a decade of experience in the market
Company Description:
- Twilio is a leading cloud communications platform that enables businesses to build, scale, and personalize real-time customer communication across channels
- They empower developers and businesses to create magical experiences for their customers
- Twilio is trusted by millions of developers and hundreds of thousands of businesses worldwide
Company Specialties:
- Telecommunications
- API
- Cloud communications
- SaaS
- Telephony
- SMS
- Voice
- VoIP
- GDPR
Company Website: https://www.twilio.com/en-us
ASSUMPTION: Twilio's large employee base and global presence offer ample opportunities for career growth and learning.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth into senior roles or management
Reporting Structure: This role reports directly to the Manager, Marketing Campaign Operations
Work Arrangement: Fully remote, with occasional travel for project or team meetings
Growth Opportunities:
- Expanding skills in marketing automation and project management
- Potential to take on more responsibilities and advance to a senior role
- Opportunities to work on diverse campaigns and projects
ASSUMPTION: This role offers a good balance between autonomy and collaboration, allowing for both independent work and team-based projects.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): N/A (fully remote)
Geographic Context:
- The United Kingdom has a thriving tech industry and offers a high quality of life
- Twilio's remote-first culture allows for flexibility and work-life balance
- The time zone (GMT) may require some overlap with other teams' working hours
Work Schedule: Full-time, typically 9am - 5pm GMT, with flexibility for occasional project or team meetings
ASSUMPTION: The remote work arrangement may require self-motivation and strong communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Problem-solving skills
- Attention to detail
- Communication and collaboration skills
- Knowledge of marketing automation and project management tools
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions
ATS Keywords: Marketing Operations, Campaign Management, Project Management, Marketing Automation, Marketo, Remote Work, United Kingdom
ASSUMPTION: Twilio's application process may take several weeks, and communication may be limited during this time.
🛠️ Tools & Technologies
- Marketo
- Project management tools (e.g., Jira, Airtable, Asana)
- Campaign management platforms (e.g., email marketing tools, webinar platforms)
ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Draw the owl
- No pet projects
- Be inclusive
- Wear the customer's shoes
- Don't confuse motion with progress
Work Style:
- Remote-first and globally distributed team
- Collaborative and inclusive work environment
- Focus on results and impact, rather than hours worked
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong communication skills?
- Are you comfortable managing multiple priorities and working independently?
- Do you align with Twilio's company values and work style?
ASSUMPTION: Twilio's remote-first culture and global presence offer a diverse and inclusive work environment.
⚠️ Potential Challenges
- Occasional travel may be required for project or team meetings
- Managing multiple priorities and deadlines in a fast-paced environment
- Working across different time zones and collaborating with global teams
- Keeping up with the latest marketing automation tools and trends
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- Marketing Operations Specialist vs. Marketing Campaign Manager: The former focuses more on the operational aspects of campaign execution, while the latter is more involved in strategic planning and team management
- Industry-specific context: Twilio's focus on cloud communications and API-based services sets it apart from other software development companies
- Career path comparison: This role can lead to senior marketing operations roles, marketing management, or other specialized marketing positions within Twilio
ASSUMPTION: This role offers a unique blend of operational and strategic responsibilities, with opportunities for growth and specialization.
📝 Sample Projects
- Managing a global email marketing campaign, including segmentation, A/B testing, and list management
- Coordinating a webinar series, including speaker logistics, registration, and follow-up
- Optimizing campaign performance through data analysis and A/B testing
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams and stakeholders?
- What opportunities are there for professional development and growth within this role?
- How does Twilio support work-life balance for remote employees?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and allows you to better understand the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience and skills for this role
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions
- Follow up with Twilio one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
