Marketing Operations Assistant

📌 Core Information

🔹 Job Title: Marketing Operations Assistant

🔹 Company: Digimind

🔹 Location: Rabat, Morocco

🔹 Job Type: Full-Time, Hybrid (2 office days per week)

🔹 Category: Marketing Operations

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Entry to Mid-Level (0-2 years)

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing and sales teams in lead qualification and management
• Assisting in email marketing campaigns and data segmentation
• Managing marketing automation workflows and technology stacks
• Preparing marketing performance reports
• Collaborating with a dynamic, international team in a fast-paced environment

ASSUMPTION: This role requires a high level of multitasking, organization, and adaptability to thrive in a rapidly changing environment.

📋 Key Responsibilities

✅ Lead qualification: Gather, verify, and assign leads according to market groups

✅ Sales support: Prepare contact lists and import them into CRM data

✅ Email marketing: Generate qualified leads through content, webinars, and events campaigns

✅ Data cleansing: Standardize, deduplicate, and update contact information to optimize efficiency

✅ Data segmentation: Create targeted segments based on demographics, behavior, and other relevant criteria for personalized marketing campaigns

✅ Marketing automation: Design and implement automated workflows for lead nurturing, customer onboarding, and other marketing processes

✅ Technology stack management: Evaluate, implement, and manage marketing technology tools to support marketing and sales efforts

✅ Marketing performance reporting: Create and distribute regular reports on marketing performance metrics

ASSUMPTION: This role involves a mix of administrative tasks, data management, and strategic planning to support marketing and sales initiatives.

🎯 Required Qualifications

Education: Master's degree (Bac+5) in business, marketing, or a related field

Experience: 0-2 years of relevant experience in marketing, sales, or a related field

Required Skills:

• Bilingual English and French (complete professional fluency)
• Proficiency in Hubspot or SalesForce
• Excellent written and verbal communication skills
• Strong organizational skills and ability to manage multiple tasks accurately and timely
• Autonomous and result-driven with a history of achieving ambitious targets
• Ability to work under pressure in a competitive industry and rapidly changing environment

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of CRM systems
• Familiarity with data analysis and reporting tools

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for entry to mid-level marketing roles in Rabat, Morocco, the estimated salary range is 150,000 - 250,000 MAD (Moroccan Dirham) per year. This range may vary depending on the candidate's experience and skills.

Benefits:

• Supplementary health insurance coverage
• Retirement plan
• Up to three days of homeworking per week

Working Hours: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the final negotiation between the candidate and the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Onclusive is a global partner for PR and communications success, merging industry-leading data science with top-tier consultancy and state-of-the-art PR workflow tools.

Company Size: Onclusive has 201-500 employees globally, with a presence in major cities worldwide, including Rabat, Morocco. This size offers opportunities for growth and career advancement within a larger organization.

Founded: Onclusive was founded in 2014, with a history of growth and expansion in the PR and communications industry.

Company Description:

• Onclusive is a global partner for PR and communications success, merging industry-leading data science with top-tier consultancy and state-of-the-art PR workflow tools.
• The company offers a range of services, including industry-leading data science, top-tier consultancy, and state-of-the-art PR workflow tools to support PR and communications professionals.
• Onclusive serves a diverse clientele worldwide, with offices in major cities including London, New York, Paris, Grenoble, Singapore, Italy, Rabat, Madrid, Amsterdam, and Mumbai.

Company Specialties:

• Competitive intelligence
• Market intelligence
• Online reputation
• Web data analysis
• Social media monitoring
• Social media listening
• Social media analytics
• Social media tool
• Social media monitoring software
• Social listening
• Social intelligence
• Brand reputation
• Consumer intelligence
• Consumer insights
• Influencer marketing
• Campaign analysis
• Media intelligence

Company Website: Onclusive Social

ASSUMPTION: Onclusive is a global company with a strong presence in the PR and communications industry, offering opportunities for growth and career advancement within a larger organization.

📊 Role Analysis

Career Level: This role is an entry to mid-level position within the marketing operations department, offering opportunities for growth and career progression within the company.

Reporting Structure: The Marketing Operations Assistant will report directly to the head of Marketing Operations in Onclusive Rabat.

Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for two days per week and remotely for the remaining three days.

Growth Opportunities:

• Onclusive offers tailor-made training with Onclusive Academy and Coursera, as well as through managers and colleagues.
• The company provides full onboarding with role plays to prepare employees for various scenarios.
• With a rapidly developing business, there are opportunities for key roles in the expansion process.

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Onclusive Rabat has offices in the heart of Rabat, close to all commodities.

Office Location(s): 5 Avenue Al Arz, Rabat, Rabat 10100, MA

Geographic Context:

• Rabat is the capital and largest city of Morocco, with a population of over 1.2 million people.
• The city is known for its historical sites, cultural attractions, and vibrant atmosphere.
• Rabat offers a mix of traditional Moroccan culture and modern urban living, providing a unique work environment for employees.

Work Schedule: Full-time (40 hours per week) with flexible remote work options (up to three days per week)

ASSUMPTION: Working in Rabat offers employees the opportunity to experience a rich cultural environment while enjoying the benefits of a modern, urban work setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Communication skills (both written and verbal)
• Organizational skills and ability to manage multiple tasks
• Problem-solving and analytical skills
• Cultural fit and alignment with Onclusive's values
• Technical skills related to marketing operations, CRM, and marketing automation

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your proficiency in English and French through your application materials.
• Showcase your understanding of marketing operations and relevant tools (Hubspot, SalesForce) in your application.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.

ATS Keywords: Marketing Operations, Lead Qualification, Sales Support, Email Marketing, Data Cleansing, Data Segmentation, Marketing Automation, Technology Stack Management, Marketing Performance Reporting, Hubspot, SalesForce, Communication Skills, Organizational Skills, Autonomous, Result Driven, Work Under Pressure

ASSUMPTION: Onclusive uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Hubspot
• SalesForce
• CRM systems (e.g., SalesForce, Hubspot)
• Marketing automation tools (e.g., Hubspot, Marketo, Pardot)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should highlight their proficiency in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence
• Customer-centricity

Work Style:

• Dynamic and fast-paced
• International and multicultural
• Data-driven and analytical
• Results-oriented and goal-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working with a diverse, international team?
• Do you have strong analytical and problem-solving skills?
• Are you results-driven and focused on achieving ambitious targets?
• Can you work effectively under pressure in a competitive industry?

ASSUMPTION: Candidates should assess their fit with Onclusive's values and work style before applying to ensure a successful and satisfying work experience.

⚠️ Potential Challenges

• The role requires a high level of multitasking and adaptability in a fast-paced environment.
• Candidates may face competition from other applicants with relevant marketing operations experience.
• The role involves working with a diverse, international team, which may present communication and cultural challenges.
• The hybrid work arrangement may require employees to commute to the office twice a week, which could be inconvenient for some candidates.

ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a dynamic, fast-paced work environment before applying.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, this position offers a unique blend of administrative tasks, data management, and strategic planning to support marketing and sales initiatives.
• Onclusive's global presence and industry-specific focus set it apart from other companies in the PR and communications industry.
• This role offers opportunities for professional growth and development within a dynamic and expanding company, with a clear career path for high-performing employees.

ASSUMPTION: Candidates should research similar roles and companies to gain a better understanding of the unique aspects of this position and the industry as a whole.

📝 Sample Projects

• Developing and implementing a lead qualification process to improve sales team efficiency
• Creating targeted email marketing campaigns to generate qualified leads for the sales team
• Designing and implementing automated workflows for lead nurturing and customer onboarding
• Managing and optimizing marketing technology tools to support marketing and sales efforts
• Analyzing marketing performance data to identify trends and make data-driven decisions

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Operations Assistant may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the day-to-day responsibilities and priorities for this role?
• How does this role fit into the overall marketing and sales strategy for Onclusive?
• What are the key challenges facing the marketing and sales teams, and how can this role help address them?
• What opportunities are there for professional growth and development within the company?
• How does Onclusive support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.