📌 Core Information
🔹 Job Title: Marketing Operations Associate
🔹 Company: Resident
🔹 Location: Remote (USA)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (USA)
🚀 Job Overview
Key aspects of this role include:
- Managing project timelines and creative assets for digital marketing campaigns
- Collaborating with platform leads to ensure creative deliverables meet advertising channel specifications
- Organizing and maintaining digital asset libraries
- Supporting ad operations and managing asset intake
- Analyzing performance metrics and creative effectiveness to optimize campaign strategies
ASSUMPTION: This role requires a strong understanding of digital customer journeys and performance marketing, as well as proficiency with various digital marketing tools and platforms.
📋 Key Responsibilities
✅ Establish and implement asset naming protocols
✅ Manage creative production and delivery of assets for marketing initiatives
✅ Collaborate with platform leads to ensure creative deliverables meet advertising channel specifications
✅ Maintain structured project timelines and asset launch schedules using tools such as Asana and Notion
✅ Oversee the organization and upkeep of the digital asset library
✅ Support ad operations by receiving final creative assets, managing asset intake, and ensuring accurate sorting, naming conventions, and categorization within reporting tools
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and collaboratively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree preferred in Marketing, Communications, Business, or a related field
Experience: 3+ years of project management experience, with proven ability to manage timelines, deliverables, and cross-functional collaboration
Required Skills:
- Direct-to-consumer (DTC) or eCommerce experience with a strong understanding of digital customer journeys and performance marketing
- Proficient with tools such as Google Workspace (Gmail, Docs, Sheets), Slack, Asana, Looker, and Figma
- Hands-on experience with advertising platforms including Meta Ads Manager (Facebook/Instagram), TikTok Ads Manager (or TTCX), Google Ads/YouTube, and Google DV360
- Highly organized, detail-oriented, and proactive in driving tasks forward independently and collaboratively
Preferred Skills:
- Agency experience, particularly in account or project coordination roles
- Experience with additional advertising platforms or tools
ASSUMPTION: Candidates with a background in marketing, communications, or a related field, as well as relevant experience in project management, digital marketing, or a similar role, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $65,000 - $72,000 per year (subject to eligibility requirements)
Benefits:
- Remote-first workplace
- Annual bonus potential
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match component
- “Take what you need” PTO
- Wellness benefits
- WFH office and cell phone/internet stipend
- A FREE MATTRESS plus an awesome Friends and Family discount!
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on the information given in the job listing and is subject to change based on factors such as experience, location, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Furniture and Home Furnishings
Company Size: 201-500 employees (remote-first with teams across 33 U.S. states, plus teams in the UK and Israel)
Founded: 2017
Company Description:
- Resident is home to a family of award-winning direct-to-consumer brands, including Nectar, DreamCloud, Awara, Siena, and CloverLane
- The company focuses on making shopping for home essentials effortless, enjoyable, and risk-free, with industry-leading trial periods and warranties
- Resident is committed to a policy of equal employment opportunity and does not discriminate based on race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis
Company Specialties:
- Direct-to-consumer (DTC) retail
- E-commerce
- Home furnishings
- Mattresses
- Bed linens
- Home decor
Company Website: residenthome.com
ASSUMPTION: Resident is a rapidly growing, remote-first company with a strong focus on innovation, collaboration, and providing better choices and unbeatable value to its customers.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports to the Growth Team supporting the Ashley Home business
Work Arrangement: Remote (USA) with flexibility for remote work
Growth Opportunities:
- As Resident continues to grow, there may be opportunities for advancement within the company
- The company encourages professional development and offers opportunities for employees to learn and grow in their roles
ASSUMPTION: This role offers the opportunity to work in a fast-paced, dynamic environment with a focus on data-driven decision-making and continuous improvement.
🌍 Location & Work Environment
Office Type: Remote (USA) with a remote-first company culture
Office Location(s): San Fransisco, CA, USA; London, UK; Tel Aviv, Israel
Geographic Context:
- Resident has teams across 33 U.S. states, plus teams in the UK and Israel, allowing for a diverse and global work environment
- The company's remote-first culture enables employees to work from home or any location with a stable internet connection
Work Schedule: 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance and the opportunity to work from home or any location of choice.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Growth Team
- Final interview with the Director of Growth
Key Assessment Areas:
- Project management skills
- Digital marketing knowledge
- Advertising platform proficiency
- Analytical mindset
- Attention to detail
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with project management, digital marketing, and advertising platforms
- Demonstrate your analytical mindset and problem-solving skills during the interview
- Show enthusiasm for Resident's mission and products
ATS Keywords: Marketing Operations, Project Management, Digital Marketing, Advertising Platforms, Asset Management, Campaign Execution, Performance Metrics, Data Analysis, Collaboration, Attention to Detail, Remote Work
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Docs, Sheets)
- Slack
- Asana
- Looker
- Figma
- Meta Ads Manager (Facebook/Instagram)
- TikTok Ads Manager (or TTCX)
- Google Ads/YouTube
- Google DV360
ASSUMPTION: Proficiency with the listed tools and technologies is required for this role, and candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Customer Love
- Big Thinking
- Inclusivity
- Forward Momentum
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and detail-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, deadline-driven environment?
- Are you comfortable working independently and collaboratively with remote teams?
- Do you have a strong attention to detail and a passion for using data to drive decisions and optimize processes?
ASSUMPTION: Candidates who align with Resident's values and work style, and who are comfortable working in a remote, fast-paced environment, are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with remote teams across different time zones
- Keeping up with the latest trends and best practices in digital marketing and advertising platforms
- Ensuring accurate and timely delivery of creative assets
ASSUMPTION: The fast-paced nature of this role and the need to manage multiple projects and deadlines simultaneously may present challenges for some candidates.
📈 Similar Roles Comparison
- This role is similar to a Marketing Project Manager or Marketing Operations Manager position, but with a focus on digital marketing and advertising platforms
- Unlike some marketing roles, this position requires a strong understanding of project management, digital marketing, and advertising platforms, as well as the ability to analyze performance metrics and optimize campaign strategies
- Career progression in this role may lead to opportunities in marketing management, digital marketing strategy, or advertising operations
ASSUMPTION: This role is unique in its focus on digital marketing and advertising platforms, as well as its requirement for strong project management and analytical skills.
📝 Sample Projects
- Managing the launch of a new marketing campaign for a Resident brand, including coordinating with platform leads to ensure creative deliverables meet advertising channel specifications
- Analyzing performance metrics for a Resident brand's marketing campaigns and providing data-driven recommendations to optimize campaign strategies
- Collaborating with the Growth Team to develop and implement a new asset naming protocol for Resident's digital asset library
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, and provide an insight into the types of projects candidates may work on if hired.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing creative assets and trafficking ads for a digital marketing campaign?
- How does the Growth Team collaborate with other departments, such as Product and Design, to ensure consistent branding and messaging across marketing channels?
- What are the key performance indicators (KPIs) used to measure the success of a digital marketing campaign, and how are they tracked and analyzed?
- How does Resident support the professional development and growth of its employees, particularly in the area of digital marketing and advertising platforms?
- What is the company's approach to work-life balance, and how does it support employees working remotely?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and provides an opportunity to gain insight into the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Resident's products, mission, and values
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
