🚀 Job Overview
Telesign, a leading cloud communications company, is seeking a Marketing Operations Campaign Manager to join their growing team. In this role, you will be responsible for building, tracking, executing, and optimizing integrated marketing campaigns. You will be a key decision-maker in structuring campaign operations, workflows, and processes, as well as maintaining a best-in-class marketing technology stack. By partnering closely with the integrated marketing and growth marketing teams, you will ensure that tracking and setup meet the organization's demand generation goals.
ASSUMPTION: Based on the job description, this role is focused on marketing campaign operations and management, with a strong emphasis on leveraging marketing technology to drive efficient and effective campaigns.
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📋 Key Responsibilities
✅ Create, set up, and execute marketing campaigns in Marketo, with a focus on ongoing optimization
✅ Manage campaign tracking, testing, and optimization
✅ Audit and monitor proper tagging across campaigns
✅ Maintain weekly campaign reporting with actions and recommendations based on performance analysis
✅ Create, update, and document processes to support the effectiveness and efficiency of campaign operations
✅ Ensure high-quality marketing deliverables and adherence to brand guidelines
✅ Manage database hygiene, lead cleansing, and data enrichment
✅ Monitor campaign leads, resolve sync errors, and route leads properly
✅ Collaborate with the growth team to analyze data, identify wins, and optimize marketing strategy
✅ Provide marketing operations support across the organization as needed
ASSUMPTION: The role covers a broad range of campaign management and operations responsibilities, including campaign execution, performance tracking, data management, and cross-functional collaboration.
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🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in a marketing and/or campaign operations role
Skills:
- Proficiency in Marketo and Salesforce
- Experience as a B2B SaaS marketer in a high-growth environment
- Strong communication and stakeholder management abilities
- Attention to detail and problem-solving skills
- Data analysis, reporting, and business intelligence expertise
- Ability to work well under deadlines and communicate issues quickly
ASSUMPTION: The role requires a seasoned marketing operations professional with a proven track record in managing complex campaigns and marketing technology.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Competitive compensation package including benefits
Industry Comparison: The salary range for a Marketing Operations Campaign Manager in Belgrade, Serbia is typically between €40,000 - €60,000 per year, based on industry data. The offered compensation appears to be in line with market standards for this role and location.
ASSUMPTION: The salary range is estimated based on typical compensation for similar marketing operations roles in the Belgrade, Serbia area. Actual salary will be determined by the employer.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Telesign is a leading cloud communications company that provides communication, verification, and Mobile Identity solutions to major brands worldwide.
Company Size: Not specified, but the job description indicates the company is growing and expanding.
Company Stage: Based on the company's market position and growth, Telesign appears to be in a growth or expansion stage.
ASSUMPTION: While the company size is not explicitly stated, the job description suggests Telesign is a established, growing technology company in the cloud communications industry.
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📊 Role Analysis
Career Level: This role is likely at the mid-senior level, given the 5+ years of experience requirement.
Reporting Structure: The Marketing Operations Campaign Manager reports to the Sr. Manager of MarTech.
Team Size/Composition: Not specified, but the role likely involves collaborating with the integrated marketing and growth marketing teams.
Growth Opportunities: The job description suggests opportunities for career advancement and professional development within the growing organization.
ASSUMPTION: The reporting structure and team composition are not explicitly stated, but the role appears to be at a mid-senior level with potential for growth.
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🌍 Location & Work Environment
Office Type: Not specified, but Belgrade, Serbia is the location for this role.
Geographic Context: Belgrade is the capital and largest city of Serbia, known as a hub for technology and innovation in the region.
Work Schedule: Standard full-time work schedule, as this is a full-time position.
Regional Considerations: Belgrade offers a relatively lower cost of living compared to many Western European cities, making it an attractive location for technology companies and professionals.
ASSUMPTION: The job listing does not provide details about the work environment, but the location in Belgrade, Serbia suggests a standard office-based or hybrid work setup.
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💼 Interview & Application Insights
Typical Process: The interview process for this role is likely to include an initial phone/video screening, followed by one or more in-person or remote interviews with the hiring manager and potentially other team members.
Key Assessment Areas: Employers will likely evaluate candidates' marketing operations expertise, technical proficiency in Marketo and Salesforce, data analysis skills, attention to detail, and ability to work collaboratively across teams.
Application Tips: Applicants should highlight their experience in managing complex marketing campaigns, leveraging marketing technology, and driving measurable results. Demonstrating a track record of optimizing campaign performance and improving marketing operations efficiency will be key.
ATS Keywords: Relevant keywords to include in applications may include "marketing operations," "campaign management," "Marketo," "Salesforce," "data analysis," "process improvement," and "cross-functional collaboration."
ASSUMPTION: The interview process and assessment areas are based on typical practices for similar marketing operations roles, but the specific steps may vary based on Telesign's hiring practices.
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🛠️ Tools & Technologies
The role requires proficiency in the following tools and platforms:
- Marketo
- Salesforce
ASSUMPTION: While the job description only explicitly mentions Marketo and Salesforce, other common marketing operations tools and technologies may also be used, such as data visualization, project management, and email marketing platforms.
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👔 Cultural Fit Considerations
Company Values: Based on the job description, Telesign values innovation, collaboration, and a commitment to delivering high-quality work that supports the organization's growth.
Work Style: The role requires a self-starter who enjoys a collaborative, cross-functional challenge and can thrive in a fast-paced, high-growth environment.
Self-Assessment: Candidates should consider whether they are comfortable with a dynamic, data-driven, and process-oriented work environment, and if they have the ability to effectively manage multiple priorities and stakeholders.
ASSUMPTION: The company culture and work style are not explicitly stated, but can be reasonably inferred from the job responsibilities and requirements.
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⚠️ Potential Challenges
The broad scope of responsibilities, including campaign management, data analysis, process documentation, and cross-functional collaboration, may present challenges for some candidates. Additionally, the need to work quickly and effectively under deadlines while maintaining high-quality output could be demanding.
ASSUMPTION: The potential challenges are based on the broad range of duties and the emphasis on efficiency and attention to detail, which are common for marketing operations roles.
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📈 Similar Roles Comparison
This Marketing Operations Campaign Manager role is similar to other marketing operations positions, such as Marketing Automation Specialist, Campaign Coordinator, or Marketing Operations Analyst. These roles typically focus on leveraging marketing technology, optimizing campaign performance, and supporting the overall marketing strategy. However, this position appears to have a more strategic focus and a wider range of responsibilities compared to more entry-level marketing operations roles.
ASSUMPTION: The comparison to similar marketing operations roles is based on industry standard job functions and career progression for this type of position.
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📝 Sample Projects
Some examples of projects or tasks a Marketing Operations Campaign Manager at Telesign might work on include:
- Designing and implementing a new campaign workflow in Marketo to improve lead routing and conversion rates
- Analyzing campaign performance data to identify opportunities for optimization, such as adjusting targeting, messaging, or content
- Developing a comprehensive marketing operations playbook to document processes and train the wider marketing team
- Collaborating with the growth team to integrate Salesforce and Marketo data to enable advanced lead scoring and nurturing
- Auditing and remediating data quality issues in the marketing database to enhance campaign effectiveness
ASSUMPTION: These sample projects are illustrative examples based on the key responsibilities listed in the job description and typical marketing operations functions.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of the marketing technology stack and any plans for future enhancements?
2. How does the marketing operations team collaborate with other functional areas like sales, product, and customer success?
3. What are the core metrics and KPIs that are used to measure the success of marketing campaigns and operations?
4. Can you share examples of recent process improvements or optimizations that the marketing operations team has implemented?
5. What are the primary growth initiatives or strategic priorities that the marketing department is focused on in the next 12-24 months?
6. How does the company approach professional development and career advancement for marketing operations roles?
ASSUMPTION: These sample interview questions are designed to help candidates better understand the company's marketing technology, cross-functional dynamics, performance metrics, process improvement initiatives, strategic priorities, and professional development opportunities.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this Marketing Operations Campaign Manager opportunity effectively, applicants should:
1. Carefully review the job description and requirements to assess their fit and alignment with the role.
2. Tailor their resume and cover letter to highlight relevant experience in marketing operations, campaign management, and leveraging marketing technology.
3. Research Telesign's company background, products, and industry position to demonstrate their understanding of the organization and its needs.
4. Prepare thoughtful questions to ask during the interview that show their strategic thinking and interest in the role.
5. Be prepared to discuss specific examples of how they have driven campaign optimization, improved marketing operations efficiency, and collaborated cross-functionally.
6. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the identified keywords and structuring their resume accordingly.
By tailoring their application materials and preparation, candidates can effectively position themselves as the ideal Marketing Operations Campaign Manager for Telesign.
