📌 Core Information
🔹 Job Title: Marketing Operations & Campaign Specialist
🔹 Company: Medcan
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (40 hours per week, business needs basis, Monday – Friday, 9:00 AM - 5:30 PM)
🚀 Job Overview
Key aspects of this role include:
- Supporting multi-channel marketing campaigns from inception to execution
- Collaborating with cross-functional teams and external partners
- Managing campaign workback schedules, stakeholder feedback, and asset delivery
- Monitoring campaign performance through analytics and KPIs
- Updating and maintaining the medcan.com website and creating campaign landing pages
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple tasks and deadlines effectively.
📋 Key Responsibilities
✅ Supporting the execution and launch of multi-channel campaigns, including:
- Creating and managing detailed workback schedules
- Organizing and tracking the delivery of campaign assets
- Maintaining detailed records of campaign tracking parameters (UTMs)
- Performing end-to-end testing prior to campaign launch
- Monitoring and distributing lead tracking reports
- Executing email campaigns using Stensul
- Updating and maintaining the medcan.com website and creating new campaign landing pages
- Receiving, verifying, and entering invoices into accounting systems
- Monitoring Google reviews and social media comments
- Supporting the Director with strategic projects and initiatives
- Acting as a gatekeeper for incoming marketing requests
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage various campaign components and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in business (marketing and/or communications focus preferred) or other relevant areas of study.
Experience: Minimum 3 years of work experience with a focus on marketing, advertising, communications, or related fields.
Required Skills:
- Proven experience in marketing and multi-channel campaigns
- Demonstrated ability to work collaboratively with cross-functional teams and external partners
- Proficiency in Microsoft Office Suite, project management tools, and marketing technologies
- Strong analytical skills and experience working with reporting and analytics tools
Preferred Skills:
- Familiarity with Asana, Salesforce, Google Analytics, and Power BI
- Experience working with email marketing platforms and social media management tools
- Knowledge of HTML and CSS
ASSUMPTION: Proficiency in the listed tools and platforms is essential for success in this role, as they are integral to campaign execution and management.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - 85,000 per year (based on industry standards for a Marketing Operations & Campaign Specialist with 2-5 years of experience in Toronto)
Benefits:
- Comprehensive health plans
- Retirement saving matches
- Educational reimbursement
- Wellness programs
- Discounted Medcan services and products
Working Hours: 40 hours per week, business needs basis, Monday – Friday, 9:00 AM - 5:30 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Health and Human Services
Company Size: 501-1,000 employees
Founded: 1987
Company Description:
- Medcan is a global leader in proactive health and wellness services
- Provides care for individuals, families, and employers through specialty and primary care services
- Offers comprehensive health assessments, wellness programs, and ongoing care
Company Specialties:
- Live Well Assessments
- Live Well Programs
- Year-Round Care
- Health Essentials
- Individuals & Families
- Corporate Health & Wellness
- Dermatology
- Cosmetology
- Nutrition & Dietetics
Company Website: http://medcan.com
ASSUMPTION: Medcan's focus on proactive health and wellness makes it an ideal fit for candidates passionate about improving overall well-being.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Director of Go-to-Market
Work Arrangement: Hybrid (40 hours per week, business needs basis, Monday – Friday, 9:00 AM - 5:30 PM)
Growth Opportunities:
- Potential career advancement within the marketing department
- Opportunities to work on strategic projects and initiatives
- Access to professional development and educational reimbursement
ASSUMPTION: This role offers opportunities for growth and development within the marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (downtown Toronto clinic at 150 York St., nearby St. Andrew station or a 10-minute walk from Union Station)
Office Location(s): 150 York Street, Suite 1500, Toronto, Ontario M5H 3S5, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene
- Easy access to public transportation and numerous amenities
- Close proximity to various restaurants, shops, and parks
Work Schedule: Monday – Friday, 9:00 AM - 5:30 PM, with flexibility for business needs
ASSUMPTION: The hybrid work arrangement and central downtown location offer a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with the team
Key Assessment Areas:
- Campaign management and execution skills
- Project management and organizational skills
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful campaign management and execution
- Research Medcan's company culture and values to demonstrate alignment
ATS Keywords: Marketing Operations, Campaign Specialist, Multi-Channel Campaigns, Project Management, Stakeholder Engagement, Marketing Technologies, Analytics, Collaboration, Communication, Detail Orientation, Problem Solving, Creativity
ASSUMPTION: Applicants should tailor their application materials to demonstrate their fit for the role and the company's culture.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project Management (Asana or equivalent)
- Marketing Technologies (email marketing, social media, Google)
- Reporting and Analytics Tools (Salesforce, Google Analytics, Power BI)
- CMS (Prismic)
- Email Creation Tool (Stensul)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are integral to campaign execution and management.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Drive
- Respect
- Integrity
Work Style:
- Collaborative
- Dynamic and fast-paced
- Focused on business and revenue impact
- Resourceful and problem-solving-oriented
Self-Assessment Questions:
- How do you align with Medcan's core values of excellence, drive, respect, and integrity?
- How do you thrive in a dynamic, fast-paced work environment?
- How do you approach problem-solving and overcoming challenges in a collaborative setting?
ASSUMPTION: Applicants should assess their fit with Medcan's company culture and values to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Collaborating with various internal teams and external partners
- Adapting to a hybrid work arrangement and balancing remote and in-office work
- Navigating a large organization and building effective working relationships
ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication to overcome successfully.
📈 Similar Roles Comparison
- This role focuses more on campaign execution and operations than strategy development
- Medcan's focus on proactive health and wellness sets it apart from other marketing roles in the industry
- Career progression may involve moving into a more strategic or management-focused role within the marketing department
ASSUMPTION: Applicants should consider their career goals and how this role aligns with their long-term objectives.
📝 Sample Projects
- Managing a multi-channel campaign launch from start to finish
- Collaborating with internal teams and external partners to develop campaign assets and materials
- Monitoring campaign performance and providing regular updates to stakeholders
ASSUMPTION: These sample projects demonstrate the hands-on, collaborative nature of the role and the importance of effective project management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and departments?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Medcan support work-life balance for its employees?
ASSUMPTION: These questions help applicants better understand the role's expectations, the company culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful campaign management and execution
- Research Medcan's company culture and values to demonstrate alignment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
