Marketing Operations Generalist

📌 Core Information

🔹 Job Title: Marketing Operations Generalist

🔹 Company: Synthflow AI

🔹 Location: Berlin, Germany (Remote OK)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (EU & UK)

🚀 Job Overview

Key aspects of this role include:

• Partnering closely with the Head of Marketing to drive team priorities and special projects
• Managing marketing operations across influencer marketing, affiliate programs, HubSpot workflows, content, campaigns, and product launches
• Proactively identifying challenges, proposing solutions, and executing independently
• Acting as a versatile marketing generalist, comfortable with writing sharp copy, managing partnerships, and optimizing systems
• Communicating clearly and effectively in writing, ensuring alignment across internal and external collaborators

ASSUMPTION: This role requires a strong multitasker who can thrive in a fast-paced environment and take initiative without waiting to be asked.

📋 Key Responsibilities

✅ Partner closely with the Head of Marketing to drive forward team priorities and special projects with clarity and speed.

✅ Take ownership of marketing operations across influencer marketing, affiliate programs, HubSpot workflows, content, campaigns, and product launches.

✅ Proactively identify challenges, propose solutions, and execute independently—own problems from start to finish.

✅ Act as a versatile marketing generalist—equally comfortable writing sharp copy, managing partnerships, and optimizing systems.

✅ Communicate clearly and effectively in writing, ensuring alignment across internal and external collaborators.

✅ Stay resourceful and self-motivated—adapt quickly, move fast, and make things happen.

ASSUMPTION: This role requires a proactive and self-sufficient multitasker who can work independently with minimal guidance.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent professional experience.

Experience: 2+ years of hands-on marketing experience, ideally in a startup or fast-paced environment—with exposure to HubSpot, influencer marketing, and/or affiliate programs.

Required Skills:

• Exceptional written communicator with meticulous attention to detail
• Proactive and self-sufficient multitasker who thrives with minimal guidance and takes initiative without waiting to be asked
• Comfortable jumping in wherever needed—no task too small, no project too ambiguous

Preferred Skills:

• Experience with specific marketing tools (e.g., HubSpot) and platforms
• Familiarity with voice AI technology

ASSUMPTION: Candidates with relevant marketing experience in a startup or fast-paced environment will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience and market standards for a Marketing Operations Generalist in Berlin)

Benefits:

• Flexible work arrangements (Remote OK)
• Competitive salary and benefits package
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market standards for a Marketing Operations Generalist in Berlin, considering the required experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 11-50 employees (Small to mid-sized company, offering a more agile and collaborative work environment)

Founded: 2022 (Relatively new company, still in its growth phase)

Company Description:

• Synthflow AI is a leading Voice AI company that enables businesses to build sophisticated, tailored AI agents without technical skills or coding
• The company focuses on providing secure, reliable, and scalable voice AI solutions
• Synthflow AI aims to deploy voice AI agents for companies within three weeks, with pricing starting as low as $0.08 per minute

Company Specialties:

• Voice AI technology
• AI agent development
• Marketing and sales enablement

Company Website: synthflow.ai

ASSUMPTION: Synthflow AI is a growing company with a strong focus on innovation and customer success in the voice AI industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Full-time with flexible scheduling and remote work options

Growth Opportunities:

• Potential career growth into a marketing management role as the company expands
• Opportunities to gain experience in various aspects of marketing operations and voice AI technology

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Hybrid (Central Berlin office with remote work options)

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
• Berlin has a well-connected public transportation system, making it easy to commute to the office or work remotely

Work Schedule: Full-time (40 hours/week) with flexible scheduling and remote work options

ASSUMPTION: The hybrid work environment offers a balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Head of Marketing
• In-depth interview with the marketing team
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Marketing experience and skills
• Communication and writing abilities
• Problem-solving and initiative-taking
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company's mission
• Prepare examples of your writing and problem-solving skills for the interview

ATS Keywords: Marketing Operations, Influencer Marketing, Affiliate Programs, HubSpot, Copywriting, Partnership Management, System Optimization, Communication, Problem Solving, Self-Motivation, Multitasking, Initiative, Adaptability

ASSUMPTION: The application process will focus on assessing the candidate's marketing skills, communication abilities, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• HubSpot
• Marketing automation tools
• Project management software (e.g., Asana, Trello)
• Voice AI technology platforms

ASSUMPTION: The Marketing Operations Generalist will be expected to use and become proficient in various marketing tools and technologies to manage operations effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer success
• Collaboration
• Agility

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and resourceful

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you a strong communicator with excellent writing skills?
• Can you work independently and take initiative without waiting to be asked?

ASSUMPTION: Synthflow AI values candidates who are innovative, customer-focused, collaborative, and adaptable, with strong communication skills and the ability to work independently.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, sometimes ambiguous environment
• Adapting to a growing and evolving company
• Balancing remote work and in-office collaboration

ASSUMPTION: The Marketing Operations Generalist should be prepared to manage multiple projects, adapt to change, and balance remote work and in-office collaboration effectively.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Manager, but with a stronger focus on marketing operations and a broader range of responsibilities
• Unlike some marketing roles, this position requires a strong background in marketing operations, influencer marketing, and affiliate programs
• Career progression in this role could lead to a marketing management position or a more specialized marketing operations role

ASSUMPTION: This role offers a unique blend of marketing operations, influencer marketing, and affiliate program management, with opportunities for career growth and development.

📝 Sample Projects

• Managing a successful influencer marketing campaign to promote a new voice AI product
• Optimizing HubSpot workflows to improve marketing automation and lead generation
• Developing and executing a strategic plan to launch a new voice AI service

ASSUMPTION: The Marketing Operations Generalist will be involved in various projects that require strong communication, problem-solving, and project management skills.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy and company goals?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does the company support work-life balance for its employees, particularly those working remotely?
• What is the company's approach to innovation and staying ahead of industry trends in voice AI technology?

ASSUMPTION: Asking thoughtful questions during the interview will demonstrate the candidate's interest in the role and the company, as well as their ability to think critically and strategically.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your writing and problem-solving skills for the interview
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.