📌 Core Information
🔹 Job Title: Marketing Operations Lead, EMEA, Studio Business Group, SIE
🔹 Company: PlayStation Global
🔹 Location: London, United Kingdom
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Guiding live service titles to successful campaign launches within EMEA
- Collaborating with various teams to forecast resource needs and drive stakeholder alignment
- Ensuring alignment with business goals and balancing resources sustainably
- Building and optimizing cross-functional processes and live service publishing best practices
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively across multiple teams and time zones.
📋 Key Responsibilities
✅ Partner with Marketing lead to validate go-to-market plans and allocate appropriate resourcing across all teams
✅ Serve as a single point of contact for the product GTM roadmap, owning resource forecasting and change management across teams
✅ Foster strong relationships between Development and Publishing teams to advocate for the needs of the product
✅ Establish and drive cross-organizational working groups to execute against GTM plans
✅ Track all projects across concurrent live service campaigns
✅ Administer, manage, and reconcile team budgets, collaborating with Marketing and Finance accordingly
✅ Hold internal and external teams accountable to GTM tactical plans, escalating issues as necessary
✅ Escalate portfolio resourcing conflicts and risks to leadership
✅ Proactively mitigate risks and resolve misalignments between Publishing groups
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: Proven leadership experience in AAA games publishing
Required Skills:
- Strong production skills and ability to identify and build new collaboration, evaluation, and risk-mitigation processes
- Capacity to evaluate competing creative, schedule, and business constraints
- Ability to navigate ambiguity and lead teams effectively in dynamic environments
- Strong communication skills across all levels of the organization
- Exceptional analytical abilities and attention to detail
- Ability to work effectively across time zones with globally distributed teams
- Process driven, able to create and update existing processes
- Excellent interpersonal skills and high “EQ”
Preferred Skills:
- Experience with live service games
- Fluency in additional languages
ASSUMPTION: Candidates with experience in live service games and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (Based on industry standards for a Marketing Operations Lead with 5-10 years of experience in the games industry)
Benefits:
- Competitive benefits package
- Generous holiday allowance
- Flexible working hours
- On-site gym and wellness facilities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1994 (as Sony Computer Entertainment, rebranded as Sony Interactive Entertainment in 2016)
Company Description:
- PlayStation is a leading gaming brand known for its innovative hardware, network services, and award-winning games
- The company is committed to pushing the boundaries of entertainment and innovation
- PlayStation Global is headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios
Company Specialties:
- Game development and publishing
- Hardware manufacturing
- Network services and online gaming
Company Website: http://www.sonyinteractive.com
ASSUMPTION: PlayStation Global is a well-established company with a strong reputation in the gaming industry, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth into a management position
Reporting Structure: Reports directly to the Marketing Director, EMEA, Studio Business Group, SIE
Work Arrangement: On-site, full-time position with the possibility of occasional remote work for meetings or events
Growth Opportunities:
- Potential to progress into a management role within the Marketing department
- Opportunities to work on high-profile projects and collaborate with cross-functional teams
- Chance to gain experience in live service games and expand industry knowledge
ASSUMPTION: This role offers a unique opportunity to work on AAA games and live service titles, providing exposure to various aspects of the gaming industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 2207 Bridgepointe Pkwy, San Mateo, California 94404, US
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a diverse range of cultural attractions, outdoor activities, and dining options
- The office is easily accessible by public transportation and has ample parking for employees
- The area has a mild Mediterranean climate, with warm, dry summers and cool, wet winters
Work Schedule: Standard business hours with flexibility for project needs and occasional overtime
ASSUMPTION: The San Mateo office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Marketing Director, EMEA, Studio Business Group, SIE
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and interpersonal skills
- Industry knowledge and understanding of live service games
- Adaptability and ability to work in a dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of live service games and the gaming industry in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and adaptability
ATS Keywords: Marketing Operations, Live Service Games, AAA Games Publishing, Resource Forecasting, Stakeholder Alignment, Cross-Functional Teams, Process Optimization, Risk Mitigation
ASSUMPTION: The application process for this role may be competitive, and candidates should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Project management software (e.g., Asana, Jira, Trello)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with relevant project management, marketing automation, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Teamwork
- Integrity
- Respect
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on delivering high-quality campaigns
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with cross-functional teams and stakeholders across multiple time zones?
- Do you have a proven track record of delivering high-quality campaigns on time and within budget?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong track record of delivering high-quality campaigns will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with globally distributed teams and stakeholders across different time zones
- Navigating ambiguity and changing priorities in a dynamic environment
- Balancing resources sustainably while ensuring high-quality campaign launches
ASSUMPTION: Candidates should be prepared to manage multiple projects, work effectively across time zones, and adapt to changing priorities in this role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or Marketing Project Manager in other industries, but with a focus on live service games and AAA games publishing
- In comparison to other marketing roles within the gaming industry, this position requires a strong understanding of live service games and the ability to work effectively with cross-functional teams
- Career progression in this role may lead to management positions within the Marketing department or other areas of the business
ASSUMPTION: Candidates with experience in marketing operations or project management roles in other industries may find this role appealing, but should be prepared to demonstrate their understanding of live service games and the gaming industry.
📝 Sample Projects
- Planning and executing a successful live service game launch campaign, including resource allocation, stakeholder alignment, and risk mitigation
- Optimizing cross-functional processes to improve efficiency and collaboration between Development, Marketing, Publishing, and Creative teams
- Developing and implementing live service publishing best practices to ensure consistent and high-quality campaign launches
ASSUMPTION: Candidates should be prepared to discuss their experience with live service games, campaign planning, and process optimization in their interviews.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the live service games portfolio in EMEA, and how can this role address them?
- How does this role collaborate with other departments, such as Development, Publishing, and Creative, to ensure successful campaign launches?
- What opportunities are there for professional growth and development within the Marketing department and the company as a whole?
- How does the company support work-life balance for employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their understanding of the role and their commitment to driving success for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and adaptability
- Research the company and the gaming industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
