Marketing Operations, Lead

📌 Core Information - Job Title: Marketing Operations, Lead - Company: Keyfactor, Inc. - Location: United States (Remote) - Job Type: Full-Time - Category: Marketing - Date Posted: 2025-04-30 - Experience Level: Senior Level (7-9 years) - Remote Status: Remote (US only) 🚀 Job Overview Key aspects of this role include: - Developing and executing marketing operations strategies to support business growth and revenue objectives. - Overseeing and optimizing core marketing platforms, including HubSpot, Salesforce, 6sense, Dreamdata, and Qualified. - Managing data automation, enrichment, and engagement tools to ensure current and actionable data for teams. - Collaborating with cross-functional teams to drive project success and mentoring junior team members. - Enhancing marketing attribution strategy and developing a KPI and ROI reporting cadence for all marketing functions. *ASSUMPTION:* This role requires a strategic thinker who can balance both high-level planning and hands-on execution. The ideal candidate will have experience working with sophisticated tech stacks in high-growth or cybersecurity-focused companies. 📋 Key Responsibilities ✅ Develop and execute marketing operations strategy to support business growth and revenue objectives. ✅ Oversee and optimize core marketing platforms, including HubSpot, Salesforce, 6sense, Dreamdata, and Qualified. ✅ Manage and oversee data automation, enrichment, and engagement tools to ensure current and actionable data for teams. ✅ Evaluate, recommend, and implement new tools as needed to improve efficiency, enhance campaign performance, and build a culture of continuous improvement. ✅ Reimagine and maintain tracking framework across all digital touchpoints to ensure complete and accurate data capture. ✅ Collaborate with web and digital teams to implement and troubleshoot tracking strategies. ✅ Enhance marketing attribution strategy and develop a KPI and ROI reporting cadence for all marketing functions. ✅ Drive data governance strategy and manage regular hygiene processes to ensure high-quality, reliable data for segmentation, reporting, and targeting. ✅ Act as a key strategic advisor across the marketing organization on systems, data, and reporting best practices. ✅ Team collaboration and leadership: mentor junior team members and work with cross-functional teams to drive project success. *ASSUMPTION:* The role requires strong project management skills, the ability to align cross-functional stakeholders, and a data-driven mindset to interpret complex data sets and turn insights into actionable strategies. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 7-9 years of marketing operations experience in a B2B SaaS environment, ideally within high-growth or cybersecurity-focused companies Required Skills: - Advanced proficiency with HubSpot and Salesforce, including campaign reporting, lead routing, and lifecycle automation - Deep experience working with 6sense for segmentation, intent data, and campaign activation - Familiarity with Domo, Dreamdata, PathFactory, Asana, Google Analytics, and Google Tag Manager for performance tracking and reporting - Strong understanding of GDPR, CCPA, and other global data privacy regulations and how they apply to marketing systems and processes - Exceptional communication and project management skills - Data-driven mindset with the ability to interpret complex data sets and turn insights into actionable strategies - Strong sense of ownership and passion for marketing operations and emerging technologies Preferred Skills: - Experience working with Qualified and/or similar intent-based platforms - Familiarity with marketing attribution models and tools - Knowledge of SQL and data analysis techniques *ASSUMPTION:* The ideal candidate will have a proven track record of building, scaling, and optimizing modern marketing operations in a B2B SaaS environment. They should be comfortable working with sophisticated tech stacks and have a deep understanding of data privacy regulations. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on experience and location) Benefits: - Comprehensive benefit coverage globally - Generous paid parental leave globally - Competitive time off globally - Wellbeing resources, wellness allowance, mindfulness app free membership, and Wellness Wednesdays - Global Volunteer Day, company non-profit matching, and 3 volunteer days off - Monthly talent development and cross-functional meetings to support professional development - Regular all-hands meetings followed by group gatherings Working Hours: 40 hours per week, with flexible scheduling and remote work options *ASSUMPTION:* The salary range is estimated based on industry standards for marketing operations roles in B2B SaaS companies, considering the required experience level and location. Benefits are based on the company's stated policies. 📌 Applicant Insights 🔍 Company Context Industry: Computer and Network Security Company Size: 501-1,000 employees Founded: 2001 Company Description: - Keyfactor brings digital trust to the hyper-connected world with identity-first security for every machine and human. - The company simplifies PKI, automates certificate lifecycle management, and secures every device, workload, and thing to help organizations move fast to establish digital trust at scale — and then maintain it. Company Specialties: - Identity & Access Management - SaaS - IoT Security - Public Key Infrastructure - Cybersecurity - Software - Enterprise Software - Enterprise Cybersecurity - PKI - PKIaaS - IIoT Security - CLA (Certificate Lifecycle Automation) Company Website: *ASSUMPTION:* Keyfactor is a well-established company in the cybersecurity industry, focusing on identity and access management solutions. They offer comprehensive benefits and prioritize employee development and work-life balance. 📊 Role Analysis Career Level: Senior-level marketing operations role with strategic and tactical responsibilities Reporting Structure: This role reports directly to the VP of Marketing and collaborates with various marketing teams, including Growth, PMM, Field, Customer, and Corporate Marketing. Work Arrangement: Remote work with occasional team meetings and events. The role requires US citizenship or US permanent resident status. Growth Opportunities: - Mentoring junior team members and driving project success - Collaborating with cross-functional teams to improve marketing operations and campaign performance - Developing and maintaining a KPI and ROI reporting cadence for all marketing functions - Staying current on marketing trends and emerging technologies to bring innovation into the organization *ASSUMPTION:* This role offers opportunities for professional growth through mentoring, collaboration, and staying current on industry trends. The ideal candidate will be proactive, self-motivated, and eager to learn and develop their skills. 🌍 Location & Work Environment Office Type: Remote (US only) Office Location(s): Not applicable (remote work) Geographic Context: - United States (remote work) - Occasional team meetings and events may require travel Work Schedule: Flexible scheduling with core hours and regular team meetings *ASSUMPTION:* The remote work arrangement offers flexibility and work-life balance, with occasional team meetings and events requiring travel. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the People team 3. Technical assessment or case study 4. Final interview with the hiring manager and/or team members 5. Background check and offer extension Key Assessment Areas: - Marketing operations experience and expertise - Proficiency with relevant marketing tools and platforms - Data-driven mindset and analytical skills - Communication and project management skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant marketing operations experience and skills - Prepare for behavioral and situational interview questions focusing on problem-solving, collaboration, and data-driven decision-making - Research the company and industry to demonstrate your understanding of Keyfactor's mission and values *ASSUMPTION:* The application process focuses on assessing the candidate's marketing operations experience, technical skills, and cultural fit. Applicants should be prepared to discuss their experience with relevant marketing tools, data analysis, and project management. 🛠️ Tools & Technologies - HubSpot - Salesforce - 6sense - Dreamdata - Qualified - Domo - PathFactory - Asana - Google Analytics - Google Tag Manager - SQL (basic knowledge) - Marketing attribution models and tools *ASSUMPTION:* The role requires proficiency with various marketing tools and platforms, as well as basic knowledge of SQL and marketing attribution models. Familiarity with additional tools and technologies may be beneficial but is not required. 👔 Cultural Fit Considerations Company Values: - Trust is paramount. We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business. - Customers are core. We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers and act as if their data were our own. - Innovation never stops, it only accelerates. The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve. - We deliver with agility. We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals. - United by respect. Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities. - Teams make “it” happen. Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one. Work Style: - Collaborative and team-oriented, with a focus on driving project success and mentoring junior team members - Data-driven and analytical, with a strong sense of ownership and passion for marketing operations and emerging technologies - Adaptable and resilient, with the ability to thrive in high-paced and continually changing environments - Committed to staying current on industry trends and bringing innovation into the organization Self-Assessment Questions: 1. How do you align with Keyfactor's core values, particularly "Trust" and "Customers are core"? 2. Describe your experience working with cross-functional teams to drive project success and improve marketing operations. 3. How do you stay current on marketing trends and emerging technologies, and how have you applied this knowledge in previous roles? *ASSUMPTION:* Keyfactor values a strong cultural fit, with an emphasis on trust, customer-centricity, innovation, agility, respect, and teamwork. Applicants should be prepared to discuss their alignment with these values and provide examples of their work style and experience. ⚠️ Potential Challenges 1. Balancing strategic planning and hands-on execution in a fast-paced, high-growth environment 2. Collaborating effectively with cross-functional teams and stakeholders to drive project success 3. Staying current on marketing trends and emerging technologies while managing day-to-day operations 4. Ensuring data privacy and security in marketing operations and campaign management 5. Managing remote work arrangements and occasional team meetings and events *ASSUMPTION:* The role presents unique challenges related to balancing strategic planning and hands-on execution, collaborating with cross-functional teams, and staying current on industry trends. Applicants should be prepared to discuss their strategies for overcoming these challenges. 📈 Similar Roles Comparison 1. Marketing Operations Manager (B2B SaaS) vs. Marketing Operations, Lead (B2B SaaS): The Lead role requires more strategic planning, team leadership, and mentoring, while the Manager role focuses more on day-to-day operations and tactical execution. 2. Industry-specific context: The cybersecurity industry has unique data privacy and security considerations, requiring a strong understanding of relevant regulations and best practices. 3. Career path comparison: The Marketing Operations, Lead role is a senior-level position with opportunities for professional growth through mentoring, collaboration, and staying current on industry trends. *ASSUMPTION:* The Marketing Operations, Lead role is a senior-level position with strategic and tactical responsibilities, requiring strong leadership, collaboration, and data-driven decision-making skills. Applicants should be prepared to discuss their experience and strategies for success in this role compared to similar marketing operations positions. 📝 Sample Projects 1. Developing and executing a comprehensive marketing operations strategy to support business growth and revenue objectives 2. Implementing and optimizing marketing platforms, including HubSpot, Salesforce, 6sense, Dreamdata, and Qualified 3. Enhancing marketing attribution strategy and developing a KPI and ROI reporting cadence for all marketing functions 4. Collaborating with cross-functional teams to improve marketing operations and campaign performance *ASSUMPTION:* The role involves various projects focused on strategic planning, platform implementation and optimization, data analysis, and cross-functional collaboration. Applicants should be prepared to discuss their experience with similar projects and provide examples of their problem-solving and leadership skills. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30-60-90 days? 2. How does this role collaborate with other marketing teams and stakeholders to drive project success? 3. What are the most significant challenges facing the marketing operations function at Keyfactor, and how can this role address them? 4. How does Keyfactor support the professional development and growth of marketing operations team members? 5. What are the key performance indicators (KPIs) for this role, and how will success be measured? *ASSUMPTION:* Applicants should prepare thoughtful questions to demonstrate their interest in the role and understanding of the company's marketing operations function. Questions should focus on the role's priorities, collaboration, challenges, professional development, and performance metrics. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://job-boards.greenhouse.io/keyfactorinc/jobs/5529154004). 2. Tailor your resume and cover letter to highlight relevant marketing operations experience and skills. 3. Prepare for behavioral and situational interview questions focusing on problem-solving, collaboration, and data-driven decision-making. 4. Research the company and industry to demonstrate your understanding of Keyfactor's mission and values. 5. Follow up with the hiring manager or People team within 7-10 days after submitting your application, if you have not heard back. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.