Marketing Operations Leader

📌 Core Information

🔹 Job Title: Marketing Operations Leader

🔹 Company: Arrow Electronics

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Business Support

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of web and email operations team
• Execution of marketing campaigns and digital experiences
• Optimization of marketing automation platforms (Eloqua, Salesforce, Marketo)
• Web development and optimization using SiteCore and Adobe Experience
• Cross-functional collaboration with marketing, design, content, and IT teams

ASSUMPTION: This role requires a strong blend of strategic thinking, technical expertise, and leadership skills to drive operational excellence in marketing campaigns and digital experiences.

📋 Key Responsibilities

✅ Develop and implement comprehensive strategies for web and email operations

✅ Lead a team that automates and measures marketing engagement, tasks, and workflows

✅ Set clear objectives and KPIs for email marketing campaigns and web experiences

✅ Provide mentorship and professional development to team members

✅ Foster cross-functional collaboration with marketing, design, content, and IT teams

✅ Ensure operational efficiency and scale across marketing campaigns and digital properties

✅ Lead strategic planning for platform optimizations, upgrades, and integration projects

✅ Guide roadmap development for marketing technology architecture and implementation

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on technical work to ensure effective execution of marketing campaigns and digital experiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 8+ years of experience in marketing operations, with at least 3 years in a leadership position

Required Skills:

• Expertise in marketing automation platforms (Eloqua, Marketo, or similar)
• Strong understanding of web and mobile technologies, design standards, and the product lifecycle
• Proven experience with SiteCore, Adobe Experience Manager, or similar content management systems
• Demonstrated ability to communicate effectively and persuasively, both verbally and in writing
• Strong analytical skills with the ability to translate data into actionable insights
• Experience managing and developing a team of marketing operations specialists
• Experience with developing technical documentation
• Understanding of HTML, CSS, and JavaScript as they relate to email development and web experiences

Preferred Skills:

• Relevant marketing platform certifications (Marketo, Eloqua, Salesforce)
• Experience with API integrations between marketing platforms and CRM systems
• Experience with Adobe Creative Suite
• Experience with marketing data management and customer data platforms
• Experience developing mission-critical web and server applications in an agile environment
• Experience with A/B testing and optimization methodologies
• Knowledge of marketing attribution models and analytics

ASSUMPTION: The ideal candidate will possess a unique combination of strategic leadership, technical expertise, and strong communication skills to excel in this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Insurance
• Bonus
• Growth Opportunity

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a similar role in Bangalore, considering the candidate's experience level. Actual compensation may vary based on the company's internal structures and the candidate's negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 10,001+ employees (Large enterprise)

Founded: 1935

Company Description:

• Arrow Electronics is a global technology company that guides innovation forward for over 210,000 leading technology manufacturers and service providers.
• The company offers a broad portfolio that spans the entire technology landscape, enabling customers to create, make, and manage forward-thinking products.
• Arrow is committed to enabling technology solutions that improve business and daily life, with a focus on value-added distribution, global supply chain management, and emerging technology solutions.

Company Specialties:

• Value-added distribution
• Global supply chain management
• Marketing and business development support services
• Emerging technology solutions
• IT asset disposition and value recovery
• Design engineering
• Enterprise mobility
• Data center management

Company Website: https://www.arrow.com/company/fiveyearsout/

ASSUMPTION: Arrow Electronics is a large, established company with a global presence, offering extensive growth opportunities and a diverse range of specialties within the technology industry.

📊 Role Analysis

Career Level: Mid to Senior-level management role

Reporting Structure: This role reports directly to the Senior Director of Marketing Operations and may have team members reporting to them.

Work Arrangement: On-site, full-time position with the possibility of hybrid or remote work in the future, depending on the company's policies and the candidate's performance.

Growth Opportunities:

• Progression to a more senior marketing operations leadership role within the organization
• Expansion of responsibilities to include additional marketing channels or regions
• Development of skills in strategic planning, team leadership, and technical expertise

ASSUMPTION: This role offers significant growth potential within a large, established company, allowing the candidate to develop their skills and advance their career in marketing operations.

🌍 Location & Work Environment

Office Type: Large, multinational corporate office

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving technology industry, with many multinational corporations having their offices in the city.
• The city offers a mix of traditional Indian culture and modern urban living, with numerous historical sites, parks, and entertainment options.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year, and experiences monsoon rains during the summer months.

Work Schedule: Standard office hours, with flexibility for remote work or hybrid arrangements based on the company's policies and the candidate's performance.

ASSUMPTION: The work environment in Bangalore offers a blend of traditional Indian culture and modern urban living, with a thriving technology industry and numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth technical interview with the hiring manager
• Final interview with the senior leadership team
• Background check and offer extension

Key Assessment Areas:

• Technical expertise in marketing automation platforms and web development
• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Communication and interpersonal skills
• Alignment with the company's values and culture

Application Tips:

• Highlight relevant experience and achievements in marketing operations, leadership, and technical expertise
• Tailor your resume and cover letter to emphasize the required skills and qualifications for this role
• Prepare examples of your experience with marketing automation platforms, web development, and team leadership
• Research the company and its values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Marketing Operations, Leadership, Marketing Automation, Email Marketing, Web Development, SiteCore, Adobe Experience, Data Analysis, HTML, CSS, JavaScript, Campaign Management, Cross-Functional Collaboration, Mentorship, Technical Documentation, A/B Testing

ASSUMPTION: The application process for this role is likely to be competitive, requiring candidates to demonstrate their technical expertise, leadership skills, and strategic thinking throughout the interview process.

🛠️ Tools & Technologies

• Eloqua
• Salesforce
• Marketo
• SiteCore
• Adobe Experience Manager
• HTML
• CSS
• JavaScript

ASSUMPTION: Familiarity with the listed marketing automation platforms, web development tools, and programming languages is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Performance
• People
• Collaboration

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you adapt to change quickly?
• Are you comfortable working collaboratively with cross-functional teams, and can you effectively manage multiple priorities?
• Do you have a strong data-driven mindset, and can you use data to inform strategic decisions and improve processes?

ASSUMPTION: A strong cultural fit for this role requires candidates to be adaptable, collaborative, and data-driven, with a passion for continuous learning and improvement in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing a team with diverse skill sets and backgrounds
• Balancing strategic planning with hands-on technical work
• Keeping up with the latest marketing automation trends and technologies
• Navigating a large, multinational corporate environment

ASSUMPTION: Success in this role requires strong leadership, technical expertise, and adaptability to overcome potential challenges and drive operational excellence in marketing campaigns and digital experiences.

📈 Similar Roles Comparison

• This role is unique in its focus on strategic leadership of web and email operations, requiring a blend of technical expertise and strong communication skills.
• Compared to other marketing operations roles, this position offers a broader scope of responsibilities and the opportunity to lead a team with diverse skill sets.
• Career progression in this role may lead to more senior marketing operations leadership positions or expanded responsibilities across additional marketing channels or regions.

ASSUMPTION: This role offers a unique blend of strategic leadership, technical expertise, and team management responsibilities, setting it apart from other marketing operations positions and providing significant growth potential within the organization.

📝 Sample Projects

• Developing and implementing a comprehensive strategy for web and email operations that aligns with broader marketing and business objectives
• Leading a team to automate and measure marketing engagement, tasks, and workflows across digital channels
• Setting clear objectives and KPIs for email marketing campaigns and web experiences, with accountability for results

• Guiding the development of email dashboards and reporting capabilities to optimize campaign performance
• Overseeing web page development and optimization using SiteCore and Adobe Experience to enhance user experience and drive engagement

ASSUMPTION: These sample projects illustrate the strategic, technical, and leadership aspects of the Marketing Operations Leader role, showcasing the candidate's ability to drive operational excellence in marketing campaigns and digital experiences.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing operations department?
• How does this role collaborate with other marketing teams, such as content, design, and IT?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing operations team members?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role's dynamics, expectations, and opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in marketing operations, leadership, and technical expertise
• Prepare examples of your experience with marketing automation platforms, web development, and team leadership to demonstrate your qualifications for the role
• Research the company and its values to show your enthusiasm and fit for the position
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.