📌 Core Information
🔹 Job Title: Marketing Operations Leader
🔹 Company: Glia
🔹 Location: US Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Strategic partnership with CMO to drive short and long-term pipeline generation
- Management and optimization of MarTech systems and funnel optimization
- Data-driven insights to inform marketing strategy and budget allocation
- Cross-functional collaboration with Revenue Operations and GTM leadership teams
- Team management focused on campaign delivery, BDR operations, and top-of-funnel data management
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and operational management. The ideal candidate will have a strong background in B2B SaaS marketing operations and experience working with MarTech stacks.
📋 Key Responsibilities
✅ Drive marketing strategy that supports short and long-term pipeline generation
✅ Provide strategic recommendations to executive leadership based on data-driven insights
✅ Manage and optimize the marketing technology stack and reporting tools
✅ Transform funnel management capabilities to enable review of leading performance indicators
✅ Monitor and analyze marketing signals to inform marketing strategy
✅ Operate cross-functionally with the broader Revenue Operations org and GTM leadership team
✅ Design and implement process improvements through automation and resource optimization
✅ Manage a team focused on delivering campaigns into market, managing BDR operational architecture, and maintaining and reporting on top-of-funnel data
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and team management. The successful candidate will be comfortable working with data, tools, and teams to drive marketing performance.
🎯 Required Qualifications
Education: Bachelor's degree, MBA preferred
Experience: 7+ years of marketing operations experience in B2B SaaS
Required Skills:
- Proven experience managing MarTech stacks (e.g., Salesforce, Marketo, SalesLoft)
- Strong analytical skills with expertise in funnel metrics, ROI analysis, and performance reporting
- Experience working cross-functionally across the GTM organization
- Deep understanding of marketing automation and campaign management
- Strategic mindset with ability to translate data into actionable insights
- Excellence in project management and process optimization
Preferred Skills:
- Experience working remotely in a distributed team
ASSUMPTION: Given the remote nature of the role, experience working remotely and collaborating with distributed teams is a plus.
💰 Compensation & Benefits
Salary Range: $140,000 - $180,000 (Based on industry standards for similar roles and experience levels)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. Benefits and working hours are based on typical offerings for similar companies and roles.
📌 Applicant Insights
🔍 Company Context
Industry: Customer experience and digital communication software
Company Size: Glia is a mid-sized company with 250-500 employees, providing a collaborative and agile work environment.
Founded: Glia was founded in 2012 and has since grown to serve some of the world’s largest enterprises.
Company Description:
- Glia's award-winning technology powers conversations with customers for leading enterprises
- The company combines human touch with technology to create amazing customer experiences
- Glia is committed to fostering a diverse and inclusive work environment
Company Specialties:
- Customer experience software
- Digital communication
- AI and machine learning
Company Website: Glia
ASSUMPTION: Glia's focus on customer experience and digital communication makes it an attractive option for candidates interested in these areas. The company's commitment to diversity and inclusion is also a notable aspect of its culture.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the VP of Revenue Operations.
Reporting Structure: The Marketing Operations Leader will manage a team focused on campaign delivery, BDR operations, and top-of-funnel data management.
Work Arrangement: This role is remote, with flexible working hours and unlimited PTO.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunities to work cross-functionally with various teams, gaining exposure to different aspects of the business
- Professional development opportunities through training and mentorship programs
ASSUMPTION: Given Glia's growth trajectory, there are likely to be opportunities for the successful candidate to grow within the role and the organization.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (remote work only)
Geographic Context:
- Glia is a remote-first company, allowing employees to work from anywhere in the US
- The company's headquarters are in New York, but employees are distributed across the country
- Glia's remote work culture fosters collaboration and connection among team members
Work Schedule: Flexible, with core hours between 10 AM and 2 PM ET
ASSUMPTION: Glia's remote work environment offers flexibility and work-life balance, but may also require self-motivation and strong communication skills to succeed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Introduction call with the hiring manager
- Practical interview with the team
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Leadership and team management abilities
Application Tips:
- Highlight your experience with MarTech stacks and data analysis in your resume
- Tailor your cover letter to emphasize your strategic mindset and ability to drive results
- Prepare for behavioral interview questions that focus on your experience with cross-functional collaboration and process improvement
ATS Keywords: Marketing Operations, B2B SaaS, MarTech Management, Analytical Skills, Funnel Metrics, ROI Analysis, Performance Reporting, Cross-Functional Collaboration, Marketing Automation, Campaign Management, Strategic Mindset, Project Management, Process Optimization, Communication Skills, Stakeholder Management
ASSUMPTION: Glia's interview process is designed to assess candidates' skills and cultural fit. The company values strategic thinking, data-driven decision-making, and strong communication skills.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- SalesLoft
- Other MarTech tools and platforms (depending on the company's tech stack)
ASSUMPTION: The successful candidate will have experience with MarTech tools and be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
Work Style:
- Remote and flexible
- Data-driven and results-oriented
- Collaborative and team-focused
Self-Assessment Questions:
- How do you approach working remotely and collaborating with distributed teams?
- Can you provide an example of a time when you used data to drive a strategic decision in a marketing role?
- How do you prioritize and manage multiple projects and stakeholders simultaneously?
ASSUMPTION: Glia values candidates who are customer-focused, innovative, and collaborative. The company's remote work environment requires strong communication skills and self-motivation.
⚠️ Potential Challenges
- Managing a remote team and ensuring productivity and engagement
- Balancing strategic planning with day-to-day operational tasks
- Adapting to a fast-paced, growing company and its evolving needs
- Working with a diverse set of stakeholders and managing their expectations
ASSUMPTION: The Marketing Operations Leader role at Glia presents unique challenges related to remote team management, balancing strategic and operational tasks, and navigating a fast-growing company.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position requires a strong strategic mindset and the ability to drive data-driven decisions
- Glia's focus on customer experience and digital communication sets it apart from other companies in the industry
- This role offers the opportunity to work in a fast-growing, innovative company with a strong focus on employee development
ASSUMPTION: The Marketing Operations Leader role at Glia is unique in its emphasis on strategic thinking and data-driven decision-making. The company's focus on customer experience and digital communication also sets it apart from other organizations in the industry.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve marketing-qualified lead (MQL) quality
- Optimizing the marketing technology stack to improve campaign performance and reduce costs
- Designing and executing a marketing attribution study to better understand the customer journey and inform budget allocation
ASSUMPTION: These sample projects reflect the strategic and operational nature of the Marketing Operations Leader role at Glia. The successful candidate will be able to tackle similar projects and drive meaningful results.
❓ Key Questions to Ask During Interview
- How does Glia support the professional development of its marketing operations team members?
- Can you describe the company's approach to cross-functional collaboration and how this role fits into that structure?
- How does Glia measure the success of its marketing operations function, and how will my performance be evaluated in this role?
- What are the biggest challenges facing the marketing operations team currently, and how can this role help address them?
- How does Glia foster a culture of innovation and continuous improvement within its marketing operations function?
ASSUMPTION: These interview questions are designed to help candidates better understand Glia's approach to marketing operations, its culture, and the specific challenges and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with MarTech stacks, data analysis, and strategic marketing initiatives
- Write a cover letter that emphasizes your strategic mindset and ability to drive results in a marketing operations role
- Prepare for interview questions that focus on your experience with cross-functional collaboration, process improvement, and data-driven decision-making
- Follow up with the Glia Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
