Marketing Operations Manager

📌 Core Information 🔹 Job Title: Marketing Operations Manager 🔹 Company: Typeface 🔹 Location: Palo Alto, California, United States 🔹 Job Type: Hybrid 🔹 Category: Marketing 🔹 Date Posted: June 2, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Martech Stack Management: Audit, optimize, and manage the marketing tech stack; lead tool selection, integration, and vendor relationships. - Lead Operations: Build and maintain lead scoring, routing, and lifecycle management processes to ensure efficient pipeline flow and data quality. - Analytics & Reporting: Develop dashboards, KPIs, and reports to track marketing performance, campaign ROI, and attribution insights. - Process Optimization: Standardize and document scalable marketing workflows; enable team members with training and technical support. - Cross-Functional Support: Collaborate with sales ops for lead alignment and support campaigns with technical execution and troubleshooting. ASSUMPTION: This role requires a strong understanding of marketing technology and a proven track record in optimizing marketing operations. The ideal candidate will have experience in a fast-paced, startup environment and be comfortable working with cutting-edge tools. 📋 Key Responsibilities ✅ Martech Stack Management: - Evaluate and optimize existing marketing tech stack. - Lead the selection, integration, and management of new marketing tools. - Collaborate with vendors to ensure optimal performance and pricing. ✅ Lead Operations: - Develop and maintain lead scoring models to prioritize high-quality leads. - Manage lead routing and lifecycle processes to ensure smooth handoff to sales. - Monitor and optimize lead conversion rates. ✅ Analytics & Reporting: - Create and maintain marketing performance dashboards. - Develop KPIs and reports to track campaign ROI and attribution. - Provide data-driven insights to inform marketing strategy. ✅ Process Optimization: - Standardize and document marketing workflows to improve efficiency. - Train and support team members in marketing operations best practices. - Continuously monitor and optimize marketing processes. ✅ Cross-Functional Support: - Collaborate with sales ops to align marketing and sales efforts. - Support campaigns with technical execution and troubleshooting. - Facilitate communication and data exchange between marketing and other departments. ASSUMPTION: The ideal candidate will have a strong background in marketing operations and be comfortable working with cross-functional teams. They should be proficient in data analysis and process improvement. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 5+ years of experience in marketing operations, with at least 2 years in a startup or scale-up environment. Required Skills: - Proven expertise in CRM and marketing automation systems (e.g., HubSpot, Marketo, Salesforce). - Strong proficiency in data analytics tools (e.g., Google Analytics, Tableau, Amplitude). - Experience with marketing data governance and customer data platforms (e.g., Segment, Tealium). - Familiarity with ABM platforms (e.g., 6sense, Demandbase) and intent signal tools (e.g., Common Room, Clay). Preferred Skills: - Experience with revenue ops and modern data stack. - Relevant certifications (e.g., Marketo Certified Expert, Google Analytics Certified). ASSUMPTION: Candidates should have a strong analytical mindset and be comfortable working with large datasets. They should also be familiar with marketing best practices and industry trends. 💰 Compensation & Benefits Salary Range: $110,000 - $150,000 per year Benefits: - Medical, dental, and vision insurance coverage for all employees. - Competitive salary and equity compensation. - Flexible PTO. - Parental Leave. - Hybrid schedule with company-provided lunch when in the office. - Opportunities for professional growth and development. - Work with a fast-growing startup and be a part of an exciting journey. ASSUMPTION: The salary range is based on industry standards for marketing operations roles in the Bay Area. Actual compensation may vary based on the candidate's level of experience and skillset. 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: 51-200 employees Founded: 2022 Company Description: Typeface is the generative AI application to supercharge personalized content creation for businesses. By uniting content velocity with brand personalization and control, any enterprise can now create exceptional, on-brand content faster and easier than ever before. Company Specialties: - Generative AI - Personalized Content Creation - Enterprise Software - Marketing Technology Company Website: ASSUMPTION: Typeface is a fast-growing startup with a strong focus on innovation and customer success. The company values diversity, inclusion, and collaboration to drive its mission forward. 📊 Role Analysis Career Level: Mid-level to senior, depending on the candidate's experience. Reporting Structure: This role reports directly to the VP of Marketing or a similar executive role. Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options). Growth Opportunities: - Potential to grow into a senior marketing operations role as the company expands. - Opportunities to work on high-impact projects and drive significant business growth. ASSUMPTION: This role offers a unique opportunity to join a fast-growing company and make a significant impact on its marketing operations. The ideal candidate will be eager to take on new challenges and grow with the company. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art technology. Office Location(s): Palo Alto, California, United States. Geographic Context: - Palo Alto is located in the heart of Silicon Valley, offering easy access to tech industry events and networking opportunities. - The area is known for its diverse cultural scene, with numerous restaurants, cafes, and entertainment options. Work Schedule: Flexible hours with a focus on results and productivity. ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to balance remote and in-office work effectively. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager. 2. Technical assessment or case study. 3. On-site or virtual interview with the marketing team. 4. Final interview with the VP of Marketing or a similar executive role. Key Assessment Areas: - Technical proficiency in marketing operations and data analysis. - Problem-solving skills and ability to think critically about marketing processes. - Cultural fit and alignment with Typeface's mission and values. Application Tips: - Tailor your resume and cover letter to highlight relevant marketing operations experience and skills. - Prepare for behavioral interview questions that focus on your problem-solving skills and experience with marketing technology. - Research Typeface's mission, values, and company culture to demonstrate your fit and enthusiasm for the role. ATS Keywords: - Marketing Operations - Martech - CRM - Marketing Automation - Data Analysis - Process Optimization - Cross-Functional Collaboration - Generative AI - Personalized Content Creation ASSUMPTION: The interview process at Typeface is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit. The ideal candidate will be able to demonstrate their expertise in marketing operations and their enthusiasm for Typeface's mission. 🛠️ Tools & Technologies - CRM: HubSpot, Marketo, Salesforce - Marketing Automation: HubSpot, Marketo - Data Analysis: Google Analytics, Tableau, Amplitude - Customer Data Platforms: Segment, Tealium - ABM Platforms: 6sense, Demandbase - Intent Signal Tools: Common Room, Clay - Modern Data Stack: Snowflake, dbt, Fivetran - Revenue Ops: HubSpot, Salesforce ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Innovation: Embrace change and continuously improve. - Collaboration: Work together to achieve common goals. - Customer Focus: Prioritize customer needs and exceed expectations. - Integrity: Act with honesty and transparency in all aspects of work. - Diversity & Inclusion: Foster an inclusive environment where everyone can thrive. Work Style: - Fast-paced and dynamic, with a focus on results and productivity. - Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration. - Data-driven and analytical, with a focus on continuous improvement and optimization. Self-Assessment Questions: 1. How do you align with Typeface's value of innovation, and can you provide an example of a time when you drove significant change in a marketing operations role? 2. Describe your experience working in a collaborative, cross-functional environment. How have you contributed to successful team projects in the past? 3. How do you approach data analysis and process optimization? Can you share an example of a time when you used data insights to improve marketing operations? ASSUMPTION: The ideal candidate will be able to demonstrate a strong alignment with Typeface's company values and work style. They will also be able to provide concrete examples of their experience and achievements in marketing operations roles. ⚠️ Potential Challenges 1. Fast-paced environment: Typeface is a fast-growing startup, and the marketing operations role may require working on multiple projects simultaneously with tight deadlines. 2. Constant change: As a startup, Typeface's marketing strategy and priorities may shift frequently, requiring the marketing operations manager to adapt quickly and pivot as needed. 3. Cross-functional collaboration: This role requires close collaboration with various departments, which may present unique challenges and require strong communication and project management skills. 4. Data-driven decision-making: The marketing operations manager must be comfortable working with large datasets and making data-driven decisions to optimize marketing processes and performance. ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt quickly to change. They should also be comfortable working with large datasets and making data-driven decisions to optimize marketing processes and performance. 📈 Similar Roles Comparison 1. Marketing Operations Manager vs. Marketing Manager: - Marketing Operations Manager focuses on optimizing marketing systems, processes, and performance, while Marketing Manager focuses on strategic marketing planning and campaign execution. - Marketing Operations Manager requires strong technical skills in marketing technology and data analysis, while Marketing Manager requires strong creative and communication skills. - Marketing Operations Manager typically reports to the VP of Marketing or a similar executive role, while Marketing Manager may report to the Marketing Director or a similar role. ASSUMPTION: The ideal candidate for the Marketing Operations Manager role will have a strong technical background in marketing operations and be comfortable working with data and marketing technology. They should also be able to collaborate effectively with marketing and other departments to drive marketing success. 📝 Sample Projects 1. Marketing Automation Platform Migration: Lead the migration of the marketing automation platform from Marketo to HubSpot, ensuring minimal disruption to marketing campaigns and lead management processes. 2. CRM Data Cleanse and Optimization: Develop and execute a data cleanse and optimization strategy to improve CRM data quality and accuracy, leading to more effective marketing campaigns and better sales performance. 3. Marketing Performance Dashboard Development: Create and maintain marketing performance dashboards using tools like Tableau or Power BI, enabling data-driven decision-making and continuous improvement in marketing strategies. ASSUMPTION: The ideal candidate will have experience working on similar marketing operations projects and be able to demonstrate their ability to lead and execute complex marketing technology initiatives. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the most challenging marketing operations project you've worked on, and how you approached it? 2. Team Structure: How does the marketing team at Typeface collaborate with other departments, and what is the expected reporting structure for this role? 3. Company Culture: How does Typeface foster innovation and collaboration within the marketing team, and what initiatives are in place to support employee growth and development? 4. Growth Opportunities: What opportunities exist for professional growth and advancement within the marketing operations team at Typeface? 5. Work Environment: How does Typeface support work-life balance for its employees, and what resources are available to help manage stress and maintain productivity in a fast-paced startup environment? ASSUMPTION: The ideal candidate will be able to ask insightful questions that demonstrate their understanding of the role, the company, and the industry. They should also be able to provide thoughtful and relevant responses to interview questions, showcasing their expertise and enthusiasm for the role. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://grnhse.io/typeface/jobs/4747253007). 2. Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills. 3. Prepare for behavioral interview questions that focus on your problem-solving skills and experience with marketing technology. 4. Research Typeface's mission, values, and company culture to demonstrate your fit and enthusiasm for the role. 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. This provides a comprehensive overview of the Marketing Operations Manager role at Typeface, highlighting key responsibilities, required qualifications, and company context. It also includes insights into the interview process, application tips, and cultural fit considerations to help job seekers better understand the role and prepare for their application.