Marketing & Operations Manager

📌 Core Information

🔹 Job Title: Marketing & Operations Manager

🔹 Company: Pacifica Continental

🔹 Location: El Salvador

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading daily operations in areas such as Customer Service, CRM, Payments, and Marketing Execution
• Ensuring efficient operations, regulatory compliance, and financial process management
• Maximizing user satisfaction and supporting business growth
• Collaborating with global and local teams to achieve strategic and operational alignment
• Supervising local teams and coordinating providers to meet operational objectives

ASSUMPTION: This role requires a high level of organizational skills, leadership, and adaptability to thrive in a dynamic, international environment.

📋 Key Responsibilities

✅ Supervise daily operations in areas such as Customer Service, CRM, Payments, and Marketing Execution

✅ Implement efficient workflows and tracking systems to optimize productivity

✅ Coordinate product updates, promotional campaigns, and seasonal launches

✅ Monitor key performance indicators (KPIs) and apply strategies to improve performance

✅ Manage relationships with Payment Service Providers (PSPs), ensuring their proper integration and functioning

✅ Supervise bank account configuration, monitoring, and reconciliation for transactions and payments

✅ Ensure timely and accurate fund transfers from PSPs to company accounts, maintaining healthy cash flow

✅ Establish controls to detect anomalies and prevent fraud or chargebacks

✅ Collaborate with Finance and Compliance teams to ensure adherence to local and international financial regulations

✅ Work with the Country Manager to adapt and implement market strategies tailored to the Salvadoran market

✅ Oversee acquisition campaign execution, sponsorships, and marketing activations

✅ Ensure products and campaigns are localized and responsive to user preferences and market trends

✅ Serve as the primary point of contact with El Salvador's gaming regulator

✅ Guarantee compliance with all legal and fiscal obligations

✅ Supervise the implementation of KYC, AML, and responsible gaming policies, meeting regulatory requirements

✅ Lead local teams and coordinate providers to achieve operational objectives

✅ Collaborate with global and corporate teams to ensure strategic and operational alignment

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to manage diverse teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: At least 5 years of experience leading operations in the online gaming industry, particularly in sports betting and casinos

Required Skills:

• Proven leadership and organizational skills
• Deep understanding of the regulatory environment in LATAM and/or El Salvador
• Excellent communication and interpersonal skills in Spanish and English
• Strong analytical and problem-solving skills
• Ability to work independently and in a team environment
• Proven ability to deliver high-quality results under tight deadlines

Preferred Skills:

• Experience working with global teams
• Familiarity with CRM and payment systems
• Knowledge of the gaming industry's regulatory landscape

ASSUMPTION: Candidates with experience in digital platforms or the gaming sector are strongly preferred.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive package
• Performance bonuses
• Relocation support (for those interested in moving to El Salvador)

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing & Operations Manager role with 5-10 years of experience in the gaming industry in El Salvador.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, specializing in strategic recruitment, market mapping, and executive search

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: 2011, with over a decade of experience in global recruitment and talent acquisition

Company Description:

• Pacifica Continental is a global recruitment firm specializing in strategic positions such as board members, C-suites, senior, and middle management
• The company offers customized solutions and a consultative approach to ensure the selection of the best talent in the market
• Pacifica Continental operates in over 50 countries and 250 cities worldwide, working with multinational and local companies across various industries

Company Specialties:

• Specialized Recruitment
• Market Mapping
• Executive Search
• Assessment
• Recruiting Services
• Leadership and Talent Consulting
• Leadership Development
• CEO Search
• Executive Assessment
• Talent Acquisition
• Assessment & Succession
• C-levels
• Recruiting
• and Culture Advisory

Company Website: https://pacificacontinental.com/

ASSUMPTION: Pacifica Continental's extensive global presence and industry knowledge make it an attractive employer for candidates seeking international career opportunities.

📊 Role Analysis

Career Level: Mid to Senior level, with opportunities for growth and career advancement within the company

Reporting Structure: This role reports directly to the Country Manager and oversees local teams and providers

Work Arrangement: On-site, with the possibility of relocation support for candidates interested in moving to El Salvador

Growth Opportunities:

• Potential for career progression within the company's global operations
• Expansion of skills and knowledge in the gaming industry and international recruitment
• Opportunities to work with diverse teams and stakeholders across various industries and regions

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in the recruitment and gaming industries.

🌍 Location & Work Environment

Office Type: Pacifica Continental has offices in Miami, Florida, and Rio de Janeiro, Brazil, with this role based in El Salvador

Office Location(s): 1221 Brickell Ave, Miami, Florida 33131, US, and Rio de Janeiro, Rio de Janeiro 22410-904, BR

Geographic Context:

• El Salvador is the smallest and most densely populated country in Central America, with a growing economy and a strong focus on tourism and services
• The country's gaming industry is regulated and offers opportunities for growth and innovation
• El Salvador's strategic location and trade agreements make it an attractive market for international businesses

Work Schedule: Full-time, with flexibility for occasional overtime as needed

ASSUMPTION: El Salvador's growing economy and strategic location make it an attractive market for candidates seeking international career opportunities in the gaming and recruitment industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the hiring manager
• In-depth interview with the Country Manager and/or other relevant stakeholders
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Cultural fit and alignment with Pacifica Continental's values
• Problem-solving skills and ability to thrive in a dynamic environment
• Language proficiency in Spanish and English
• Industry knowledge and understanding of the gaming sector

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the gaming industry and its regulatory landscape in El Salvador
• Prepare examples of your problem-solving skills and ability to lead teams in a challenging environment
• Research Pacifica Continental's company culture and values to ensure a strong fit

ATS Keywords: Marketing, Operations Management, Customer Service, CRM, Payment Systems, Financial Processes, Regulatory Compliance, Team Leadership, Product Updates, Promotional Campaigns, Fraud Prevention, KYC, AML, Market Strategy, User Satisfaction, Performance Monitoring

ASSUMPTION: Pacifica Continental's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Payment processing platforms (e.g., Stripe, PayPal)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with CRM and payment processing platforms is preferred, but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Precision and knowledge in a wide range of industries
• Commitment to continuous acquisition of industry knowledge
• Partnership with multinational and local companies
• Global solutions with a local focus

Work Style:

• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Results-driven, with a focus on delivering high-quality outcomes under tight deadlines
• Adaptable and flexible, with the ability to thrive in a dynamic environment

Self-Assessment Questions:

• Do you have experience working in a global team environment?
• Are you comfortable working with diverse stakeholders and managing multiple priorities?
• Do you have strong analytical and problem-solving skills, with the ability to deliver results under pressure?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Pacifica Continental's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and expertise
• Navigating the complex regulatory landscape of the gaming industry in El Salvador
• Balancing the demands of global and local stakeholders
• Adapting to the unique cultural and business environment of El Salvador

ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing or operations roles, this position requires a deep understanding of the gaming industry's regulatory landscape and unique challenges
• Candidates with experience in the gaming industry or related fields are strongly preferred
• This role offers opportunities for career growth and advancement within Pacifica Continental's global operations

ASSUMPTION: Candidates with relevant industry experience and a strong cultural fit with Pacifica Continental are well-positioned to succeed in this role.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase user engagement and retention in the Salvadoran market
• Implementing a new CRM system to improve customer service and data management
• Streamlining financial processes to optimize cash flow and reduce operational inefficiencies

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Marketing & Operations Manager in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into Pacifica Continental's global operations and strategy?
• What are the key priorities for this role in the first 90 days?
• How does Pacifica Continental support the growth and development of its employees?
• What are the most significant challenges facing the gaming industry in El Salvador, and how can this role address them?
• How does Pacifica Continental ensure a strong cultural fit between its employees and the company's values?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your problem-solving skills and ability to lead teams in a challenging environment
• Research Pacifica Continental's company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.