📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: AcuityMD
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote (US & Canada)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing marketing automation and CRM systems
- Collaborating with cross-functional teams to execute campaigns
- Providing actionable insights to improve marketing and sales strategies
- Optimizing marketing and sales funnels for efficiency and data accuracy
ASSUMPTION: This role requires a strong focus on execution and campaign management, with a background in marketing operations or digital marketing. The ideal candidate will have experience working with marketing automation platforms and analytics tools.
📋 Key Responsibilities
✅ Manage and optimize HubSpot to identify, score, track, and attribute leads through the marketing funnel
✅ Analyze marketing channel success to inform future resource allocation decisions
✅ Oversee marketing tech stack management to support SDRs and marketing efforts
✅ Collaborate with marketing, paid media partners, and analytics to manage end-to-end campaigns
✅ Work closely with Revenue Operations and marketing to streamline lead handoff processes and improve visibility into lead progression
✅ Document, analyze, and optimize marketing and sales funnels to enhance efficiency and data accuracy
✅ Generate performance reports to measure campaign and channel effectiveness, providing actionable insights to marketing and sales teams
✅ Organize status meetings, manage project timelines, and facilitate cross-functional collaboration to ensure seamless campaign execution
ASSUMPTION: The successful candidate will have a proven track record of managing reporting for multi-channel campaigns and sales outbound efforts, driving measurable results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in marketing operations or digital marketing roles
Required Skills:
- Hands-on experience with marketing automation platforms like HubSpot
- Familiarity with tools such as UserGems, ZoomInfo, and LinkedIn Sales Navigator
- Experience with analytics tools such as Google Analytics and Looker
- Strong analytical mindset with the ability to interpret data and generate actionable insights
- Proven ability to optimize campaigns based on performance metrics
- Excellent project management skills with experience leading cross-functional projects
- Effective communication skills with the ability to simplify complex data for marketing and sales teams
Preferred Skills:
- Experience working with remote teams
- Familiarity with project management tools like Asana, Trello, or Monday.com
ASSUMPTION: Candidates must have an eligible work permit in the USA or Canada to be considered for this position.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location)
Benefits:
- Remote work with a work-from-home stipend
- Unlimited vacation and flexible hours
- Paid health, dental, and vision plans (100% for employees, 75% for dependents)
- Home office stipend and WiFi reimbursement
- Learning budget for relevant learning and up-skilling opportunities
- Optional team retreats multiple times per year
- 6-12 weeks of fully-paid, flexible parental leave
- Ground floor opportunity in a high-growth startup with competitive compensation and equity upside
Working Hours: Full-time, typically 40 hours per week with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing operations managers with 5+ years of experience in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on the medical technology industry
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2020, with a brief history of bringing on customers ranging from publicly traded Fortune 500 companies to innovative growth-stage companies and regional medical device distributors
Company Description:
- Backed by leading investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health)
- Mission-driven, focusing on expanding patient access to cutting-edge medical technologies
- Values working collaboratively to solve hard problems for customers with simple, innovative solutions
Company Specialties:
- MedTech Intelligence Platform
- Target market identification
- Opportunity uncovering
- Revenue growth
Company Website: acuitymd.com
ASSUMPTION: AcuityMD is a growing company with a strong focus on innovation and collaboration, providing an exciting environment for marketing operations professionals.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: Reporting into the Director of Revenue Operations, with the opportunity to work closely with marketing, sales, and other cross-functional teams
Work Arrangement: Remote (US & Canada), with optional team retreats multiple times per year
Growth Opportunities:
- As the company grows, there may be opportunities for advancement into senior roles within the marketing operations or revenue operations teams
- Working closely with cross-functional teams may provide opportunities to learn and grow within other areas of the business
ASSUMPTION: The Marketing Operations Manager role is a critical position within the company, with the potential for significant impact on the success of marketing and sales efforts.
🌍 Location & Work Environment
Office Type: Remote, with optional team retreats multiple times per year
Office Location(s): Boston, MA; New York, NY; Los Angeles, CA; Toronto, ON
Geographic Context:
- Remote work allows for flexibility and the ability to work from various locations within the United States and Canada
- The company has offices in major cities on both coasts of the United States, as well as in Toronto, Canada
- The company culture values collaboration and innovation, with a focus on working together to solve hard problems for customers
Work Schedule: Full-time, typically 40 hours per week with flexible scheduling
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from various locations within the United States and Canada, with optional team retreats multiple times per year.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Technical assessment or case study to evaluate problem-solving skills and analytical mindset
- Final interview with the Director of Revenue Operations and other key stakeholders
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign management and optimization experience
- Project management skills and ability to lead cross-functional projects
- Communication skills and ability to simplify complex data for marketing and sales teams
Application Tips:
- Highlight relevant experience with marketing automation platforms and analytics tools
- Demonstrate a strong track record of driving measurable results through campaign management and optimization
- Tailor your resume and cover letter to emphasize your experience with marketing operations and data analysis
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams
ATS Keywords: Marketing automation, CRM, data analysis, campaign management, project management, communication skills, marketing operations, performance measurement, resource allocation, lead management, process optimization
ASSUMPTION: The interview process for this role will focus on evaluating the candidate's data analysis and interpretation skills, campaign management and optimization experience, project management skills, and communication skills.
🛠️ Tools & Technologies
- HubSpot
- UserGems
- ZoomInfo
- LinkedIn Sales Navigator
- Google Analytics
- Looker
- Asana, Trello, or Monday.com (project management tools)
ASSUMPTION: The successful candidate will have experience working with marketing automation platforms, analytics tools, and project management tools, with a strong focus on data analysis and interpretation skills.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Empathy
- Mentorship
- Inclusion
Work Style:
- Remote work with optional team retreats multiple times per year
- Flexible hours and unlimited vacation
- Focus on execution and campaign management
- Data-driven decision making
Self-Assessment Questions:
- Do you have experience working with marketing automation platforms and analytics tools?
- Can you demonstrate a strong track record of driving measurable results through campaign management and optimization?
- Are you comfortable working remotely and collaborating with cross-functional teams?
- Do you have a proven ability to simplify complex data for marketing and sales teams?
ASSUMPTION: The ideal candidate for this role will be a strong communicator with a data-driven mindset, comfortable working remotely and collaborating with cross-functional teams.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Working with remote teams, requiring strong communication and collaboration skills
- Keeping up with industry trends and best practices in marketing automation and data analysis
- Balancing the need for data-driven decision making with the need for quick execution and campaign optimization
ASSUMPTION: The successful candidate will be able to manage multiple campaigns and projects simultaneously, work effectively with remote teams, and keep up with industry trends and best practices in marketing automation and data analysis.
📈 Similar Roles Comparison
- Marketing Operations Manager vs. Marketing Automation Specialist: The Marketing Operations Manager role is more focused on cross-functional collaboration and process optimization, while the Marketing Automation Specialist role is more focused on technical implementation and management of marketing automation platforms
- Marketing Operations Manager vs. Marketing Data Analyst: The Marketing Operations Manager role is more focused on campaign management and optimization, while the Marketing Data Analyst role is more focused on data analysis and interpretation
- Career path: Marketing Operations Manager roles can provide a pathway to senior roles within marketing operations or revenue operations teams, as well as opportunities to learn and grow within other areas of the business
ASSUMPTION: The Marketing Operations Manager role is a unique position within the company, requiring a strong focus on data analysis and interpretation skills, campaign management and optimization experience, project management skills, and communication skills.
📝 Sample Projects
- Optimizing a multi-channel campaign to improve lead conversion rates by 20% within the first three months of implementation
- Implementing a new lead scoring model to improve the quality of leads passed to the sales team, resulting in a 15% increase in closed-won opportunities
- Streamlining the lead handoff process between marketing and sales teams, reducing lead response time by 50% and improving sales team satisfaction with marketing support
ASSUMPTION: The successful candidate will have experience working on similar projects, with a proven track record of driving measurable results through campaign management and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
- How does the company measure the success of marketing campaigns and channels, and how will this role contribute to that process?
ASSUMPTION: The interview process for this role will provide an opportunity to learn more about the company's culture, values, and approach to marketing and sales efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your experience with marketing operations and data analysis
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
