📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Okta
🔹 Location: Toronto, ON
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Serving as the primary Salesforce product owner for the Marketing organization
- Managing project work, enhancements, and documentation across various marketing-related areas
- Collaborating with cross-functional teams to ensure Salesforce supports marketing data collection and transfer
- Monitoring integrations between Salesforce and key platforms like Marketo, Outreach, and 6sense
- Identifying and addressing issues with data flows or system performance
ASSUMPTION: This role requires a strong understanding of Salesforce and marketing operations to effectively manage the platform and collaborate with various teams.
📋 Key Responsibilities
✅ Serve as the Salesforce product owner for Marketing, overseeing the platform’s structure, permissions, and key objects
✅ Manage project work, enhancements, and documentation across areas like Lead, Contact, Campaign, and Custom Marketing Objects
✅ Partner with Business Technology to scope and prioritize Salesforce tickets and enhancement requests
✅ Own and manage SFDC MarTech packages, including version control and vendor coordination
✅ Collaborate with the Marketing Data team to ensure Salesforce supports marketing data collection and transfer
✅ Monitor integrations between Salesforce and key platforms like Marketo, Outreach, and 6sense
✅ Identify and address issues with data flows or system performance
✅ Create and maintain processes to reduce tech debt, improve security, and support audit compliance
ASSUMPTION: This role requires a proactive approach to problem-solving and a keen eye for detail to ensure the smooth operation of Salesforce and related systems.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in Marketing or Sales Technology/Operations with 3+ years of hands-on Salesforce admin experience
Required Skills:
- Proven experience in Salesforce administration and management
- Strong problem-solving skills and attention to detail
- Excellent collaboration and communication skills with cross-functional teams
- Ability to translate business requirements into scalable technical solutions
Preferred Skills:
- Salesforce Certified Administrator
- Experience with Marketo and other MarTech platforms
- Familiarity with integrating SFDC packages and understanding package versioning
- Exposure to security, audit, or SOX compliance in a marketing systems context
ASSUMPTION: Candidates with experience in marketing technology and operations, as well as a strong understanding of Salesforce, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $104,000 - $156,000 CAD per year
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- RRSP with a Match
- Healthcare Spending
- Telemedicine
- Paid Leave
- Parental Leave
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on market research for similar roles in the Toronto area and Okta's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Okta is a leading provider of identity management solutions, operating in the competitive software development industry.
Company Size: Okta is a mid-sized company with 5,001-10,000 employees, providing a large and diverse work environment.
Founded: Okta was founded in 2009, with over a decade of experience in the identity management space.
Company Description:
- Okta gives you a neutral, powerful, and extensible platform that puts identity at the heart of your stack.
- No matter what industry, use case, or level of support you need, Okta has you covered.
- Okta's mission is to enable any person to safely use any technology, anywhere, on any device or app.
Company Specialties:
- Identity Management
- Access Management
- Single Sign-On
- SaaS
- Cloud
- User Management
- Mobile Security
- Mobility Management
- and IDaaS
Company Website: https://www.okta.com
ASSUMPTION: Okta's focus on identity management and commitment to providing a neutral, powerful platform make it an attractive employer for candidates interested in marketing operations and technology.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring significant experience in marketing operations and Salesforce administration.
Reporting Structure: The Marketing Operations Manager reports directly to the Director of Marketing Operations and collaborates with various teams across Marketing, Business Technology, and xDR Operations.
Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Expanding knowledge and skills in marketing technology and operations
- Gaining experience working with cross-functional teams and stakeholders
- Potential career progression into senior marketing operations or management roles
ASSUMPTION: This role offers opportunities for professional growth and development within Okta's marketing organization.
🌍 Location & Work Environment
Office Type: Okta's Toronto office is a modern, collaborative workspace designed to facilitate team interaction and innovation.
Office Location(s): 642 King St W, Toronto, Ontario M5V 1M7, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, providing ample opportunities for professional networking and growth.
- The office is located in the heart of downtown Toronto, offering easy access to public transportation, restaurants, and entertainment.
- The city experiences four distinct seasons, with cold winters and warm summers.
Work Schedule: The work schedule for this hybrid role is typically Monday to Friday, with flexibility for remote work on certain days.
ASSUMPTION: Okta's Toronto office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Okta's careers portal
- Phone or video screen with the hiring manager or a member of the HR team
- Technical assessment or case study presentation
- Final round interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Technical proficiency in Salesforce administration and management
- Problem-solving skills and attention to detail
- Collaboration and communication skills with cross-functional teams
- Ability to translate business requirements into technical solutions
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with Salesforce and marketing operations in detail
- Research Okta's company culture and values to demonstrate your fit for the organization
ATS Keywords: Salesforce, Marketing Operations, Project Management, Data Management, Collaboration, Communication, Problem-Solving, Attention to Detail
ASSUMPTION: Okta's application process is designed to assess candidates' technical skills and cultural fit for the organization.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Outreach
- 6sense
- SFDC MarTech packages
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-Focused
- Innovative
- Trustworthy
- Inclusive
- Customer-Focused
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Results-oriented and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a proven track record of managing complex projects and driving results?
ASSUMPTION: Candidates who align with Okta's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a large and complex Salesforce instance with multiple teams and stakeholders
- Keeping up with the latest Salesforce releases and best practices
- Balancing the need for process optimization with the need for flexibility and agility
- Navigating a hybrid work environment and managing remote team members
ASSUMPTION: These challenges require strong project management, communication, and collaboration skills to overcome.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or Marketing Technology Manager, but with a specific focus on Salesforce administration and management
- Okta's focus on identity management and security sets it apart from other marketing technology companies
- Career progression in this role could lead to senior marketing operations or management positions within Okta or other organizations
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Migrating marketing data from an outdated system to Salesforce
- Optimizing Salesforce instance performance through data cleanup and process improvement
- Implementing a new marketing automation platform and integrating it with Salesforce
ASSUMPTION: These sample projects demonstrate the types of initiatives a Marketing Operations Manager might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Operations group?
- How does Okta support the professional development and growth of its marketing operations team members?
- What are the most significant challenges facing the Marketing Operations team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Okta approach collaboration and communication between marketing operations and other teams, such as Business Technology and xDR Operations?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for technical assessment or case study presentation
- Research Okta's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager or HR team within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
