Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Ryan Companies US, Inc.

🔹 Location: Minneapolis, Minnesota, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing marketing systems, processes, and data for scale and performance
• Leading projects to improve operational effectiveness and support business growth
• Collaborating cross-functionally to ensure consistent data usage and reporting standards
• Analyzing client experience feedback to drive increased satisfaction and retention
• Supporting market research activities and campaign structuring/modeling

ASSUMPTION: This role requires a high level of organization, analytical skills, and the ability to communicate effectively with various stakeholders.

📋 Key Responsibilities

✅ Develop and optimize standard operating procedures for marketing project management, digital asset management, campaign execution, and cross-functional collaboration

✅ Partner with stakeholders across departments to ensure consistent data usage and reporting standards

✅ Serve as an advocate and primary educator for Ryan’s project-based client feedback program, analyzing feedback and advising on operationalization

✅ Scope marketing’s role in research activities, lead tool/technology evaluation, and process optimization to support market research goals

✅ Create the infrastructure for effective integrated marketing campaigns through audience segmentation, workflow automation support, and effective use of marketing technology

✅ Develop and maintain accurate, actionable dashboards and reports, presenting and explaining them to internal stakeholders

✅ Reinforce best practices in data hygiene and ensure compliance with relevant data privacy regulations

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Information Systems, or Data Science/Analytics

Experience: 7+ years of experience in B2B marketing, marketing operations, or related roles, with at least 5 years managing large projects independently

Required Skills:

• Strategic thinking and detail-oriented mindset
• Strong verbal and written communication skills
• Ability to analyze and summarize data findings
• Working knowledge of Power BI and Microsoft Dynamics 365
• Intermediate skills with Microsoft Excel

Preferred Skills:

• Working knowledge of data scripting/querying/parsing tools (Python, SQL, JSON)
• Change management experience
• Experience in start-up or growing marketing organizations

ASSUMPTION: Candidates with experience in marketing operations, data analysis, and project management will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $95,000 - $115,000 per year

Benefits:

• Competitive Salary
• Medical, Dental, and Vision Benefits
• Retirement and Savings Benefits
• Flexible Spending Accounts
• Life Insurance
• Educational Assistance
• Paid Time Off (PTO)
• Parenting Benefits
• Long-term Disability
• Ryan Foundation – charitable matching funds
• Paid Time for Volunteer Events

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a marketing operations manager with the required experience level in the Minneapolis area.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate. Ryan Companies is a national leader in commercial real estate services, focusing on design, development, finance, management, and construction.

Company Size: 1,001-5,000 employees. As a mid-sized company, Ryan Companies offers a blend of large-company resources and small-company agility.

Founded: 1938. Ryan Companies has a rich history and extensive experience in the real estate industry.

Company Description:

• At Ryan Companies, they believe the value of their buildings goes beyond dollars and cents, focusing on the value they bring to people and communities.
• They focus on uncovering their customers’ stories and collaborating on a deeper level to bring their visions to life.
• Ryan Companies’ values – Safety, Integrity, Respect, Stewardship, Family, Excellence, and Fun – define their culture and guide their decisions.

Company Specialties:

• Construction
• Architecture + Engineering
• Development
• Real Estate Management
• Capital Markets

Company Website: http://www.ryancompanies.com

ASSUMPTION: Ryan Companies’ focus on storytelling and customer-centric approach sets them apart in the real estate industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the marketing department.

Reporting Structure: This role reports directly to the Senior Vice President of Marketing.

Work Arrangement: On-site, with the opportunity for occasional remote work or hybrid arrangements, depending on the company’s policies.

Growth Opportunities:

• Potential advancement to a senior or director-level role within marketing operations or a related field
• Expanding responsibilities and leadership opportunities as the company grows
• Cross-functional collaboration and exposure to various aspects of the business

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with a mix of open and private workspaces.

Office Location(s): 533 South Third Street, Suite 100, Minneapolis, MN 55415, US

Geographic Context:

• Minneapolis is a major city in Minnesota, known for its vibrant arts, culture, and outdoor recreation scenes.
• The cost of living in Minneapolis is relatively affordable compared to other major US cities.
• The city offers a diverse range of neighborhoods and communities, with numerous housing options.

Work Schedule: Standard business hours, with flexibility for occasional remote work or hybrid arrangements.

ASSUMPTION: Minneapolis offers a high quality of life, with a strong job market and numerous cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interview with the hiring manager and/or other team members
• Final interview with the Senior Vice President of Marketing
• Background check and reference checks

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Cross-functional collaboration and communication
• Data analysis and reporting capabilities
• Process development and optimization skills

Application Tips:

• Highlight relevant experience in marketing operations, data analysis, and project management
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of your data analysis and reporting work to showcase during the interview
• Research Ryan Companies and be prepared to discuss how your values align with their company culture

ATS Keywords: Marketing Operations, B2B Marketing, Data Analysis, Process Development, Cross-Functional Collaboration, Client Experience, Market Research, Campaign Structuring, Data Management, Reporting, Compliance, Data Governance

ASSUMPTION: Ryan Companies uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Power BI
• Microsoft Dynamics 365
• Microsoft Excel
• Aprimo (Digital Asset Management)
• Click (Email Marketing Tool)
• Python, SQL, JSON (data scripting/querying/parsing tools)

ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required, as training may be provided.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Respect
• Stewardship
• Family
• Excellence
• Fun

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and proactive

Self-Assessment Questions:

• How do you embody Ryan Companies’ values in your daily work?
• Describe a time when you had to adapt to significant changes in a project or process. How did you handle it?
• Can you provide an example of a time when you used data to drive a strategic decision or improve a process?

ASSUMPTION: Candidates who align with Ryan Companies’ values and work style will be a strong fit for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing strategic thinking with day-to-day tactical tasks
• Collaborating effectively with various departments and stakeholders
• Adapting to changes in the marketing landscape and company priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Marketing Operations Manager vs. Marketing Project Manager: The former focuses more on process development, data management, and cross-functional collaboration, while the latter is more focused on project execution and delivery.
• Industry-specific context: Real Estate marketing operations roles may have unique aspects related to property management, leasing, and sales processes.
• Career path comparison: This role can lead to senior or director-level positions within marketing operations or related fields, with potential opportunities for cross-functional growth within the real estate industry.

ASSUMPTION: Understanding the differences between similar roles and the industry-specific context can help candidates tailor their applications and prepare for interviews.

📝 Sample Projects

• Developing and implementing a new marketing project management system to improve efficiency and collaboration
• Analyzing client experience feedback to identify trends and drive increased satisfaction and retention
• Optimizing market research processes to support business growth goals and improve data accuracy

ASSUMPTION: These sample projects illustrate the types of initiatives the Marketing Operations Manager might lead, focusing on process improvement, data analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the company’s long-term growth plans, and what opportunities exist for professional development?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does Ryan Companies support work-life balance for its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your data analysis and reporting work to showcase during the interview
• Research Ryan Companies and be prepared to discuss how your values align with their company culture
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.