Marketing Operations Manager

📌 Core Information - Job Title: Marketing Operations Manager - Company: Avetta, LLC - Location: US - Remote - Job Type: Full-Time, Hybrid (3 days in office, 2 days work from home) - Category: Marketing - Date Posted: June 25, 2025 - Experience Level: 5-10 years - Remote Status: Remote (with office presence required for those within commutable distance) 🚀 Job Overview Key aspects of this role include: - Modernizing marketing operations by rebuilding a scalable foundation for Marketo and other marketing tech stack components. - Improving marketing performance and pipeline outcomes through strategic process design and data-driven decision-making. - Collaborating cross-functionally with sales, marketing, RevOps, and IT to identify operational bottlenecks and streamline workflows. - Ensuring data compliance and enforcing data governance and hygiene best practices. *ASSUMPTION:* This role requires a proactive and strategic mindset, with a strong focus on data analysis and process improvement. The ideal candidate will have experience in marketing operations or marketing automation and be comfortable working in a fast-paced, growing environment. 📋 Key Responsibilities - 🔑 Own and strategize the marketing technology ecosystem, ensuring alignment with business goals and marketing strategy. - 📈 Design and refine lead scoring, grading, and lifecycle processes to maximize marketing-to-sales handoff efficiency. - 📊 Build and steward the data foundation for attribution and reporting, ensuring accuracy through ongoing oversight and governance. - 🔒 Establish and enforce data governance and hygiene best practices to improve data quality, campaign effectiveness, and reporting accuracy. - 🔎 Leverage marketing data to troubleshoot operational issues and drive continuous improvement. - 🤝 Partner cross-functionally to identify operational bottlenecks, streamline workflows, and implement scalable processes. - 📅 Establish a data-driven cadence to evaluate and optimize lead scoring, processing, and lifecycle management. - 📚 Develop and maintain clear documentation for all marketing operations processes and changes. - 🎓 Serve as a key knowledge resource and provide ongoing training to marketing team on technical process enhancements and strategy. - 🔎 Stay ahead of marketing technology trends and evaluate new solutions to enhance marketing efficiency and performance. - 🔒 Monitor and enforce data compliance across marketing systems, ensuring adherence to data privacy regulations and internal governance standards. - 📢 Lead change management initiatives, optimize cross-functional alignment, communicate strategic decisions, and ensure team buy-in around process updates and platform changes. *ASSUMPTION:* This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration. The ideal candidate will be comfortable working independently and in a team setting, with a strong focus on data-driven decision-making and process improvement. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field. - Experience: 5+ years of experience in marketing operations or marketing automation. - Required Skills: - Strong expertise in Marketo and Salesforce (Marketo certification preferred). - Experience with 6sense, Chilipiper, Zoominfo, Cvent, or similar platforms. - Familiarity with attribution modeling (e.g., multi-touch). - Experience with data management and governance best practices. - Preferred Skills: - Strong analytical skills and ability to use data to drive decisions. - Excellent project management skills and ability to manage multiple projects simultaneously. - Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and translate complex technical needs into business impact. *ASSUMPTION:* While the job listing does not specify preferred qualifications, the ideal candidate for this role will possess strong analytical, project management, and communication skills to excel in this fast-paced, growing environment. 💰 Compensation & Benefits - Salary Range: $64,500 - $120,000 USD per year, with a potential bonus. - *ASSUMPTION:* The salary range provided is based on internal and market data, as well as the role's responsibilities. The final compensation offered to a candidate will be determined by several factors, including work location, job-related skills, experience, and relevant education or training. - Benefits: - Health, Dental, and Vision Insurance - 401(K) - Paid Time Off 📌 Applicant Insights 🔍 Company Context - Industry: Avetta operates in the IT Services and IT Consulting industry, focusing on supply chain risk management, contractor management, and occupational safety. - Company Size: Avetta has 501-1,000 employees, providing ample opportunities for growth and collaboration. - Founded: 2003, with over two decades of experience in the industry. - Company Description: Avetta provides a unified platform for proactively identifying, assessing, and mitigating supply chain risks, including robust supplier monitoring, advanced cybersecurity measures, ESG compliance, and subcontractor management. - Company Specialties: Supply chain risk management, supply chain management, contractor management, supplier management, occupational safety, risk management, ESG, and cybersecurity. - Company Website: http://www.avetta.com *ASSUMPTION:* Avetta's focus on supply chain risk management and its extensive experience in the industry make it a stable and reliable employer, offering opportunities for professional growth and development. 📊 Role Analysis - Career Level: This role is at the mid-career level, requiring 5+ years of experience in marketing operations or marketing automation. - Reporting Structure: The Marketing Operations Manager will report directly to the Senior Director of Marketing Operations and will work closely with cross-functional teams, including sales, marketing, RevOps, and IT. - Work Arrangement: This role is hybrid, requiring 3 days in the office and 2 days working from home for those within commutable distance to an office. Remote work may be considered for those outside of commutable distance to an office. - Growth Opportunities: - As Avetta continues to grow, there may be opportunities for the Marketing Operations Manager to take on additional responsibilities or move into a leadership role. - The ideal candidate will have the opportunity to work on high-impact projects and contribute to the company's overall success. *ASSUMPTION:* This role offers significant growth potential, as Avetta continues to expand its services and client base. The ideal candidate will be proactive, strategic, and focused on driving continuous improvement. 🌍 Location & Work Environment - Office Type: Avetta's offices are modern and collaborative, fostering a productive work environment. - Office Location(s): Avetta has offices in Lehi, UT; Tustin, CA; Houston, TX; Dallas, TX; Calgary, AB; Newcastle, NSW; Sydney, NSW; Mount Maunganui, NZ; London, UK; and Dusseldorf, DE. - Geographic Context: Avetta's remote work arrangement allows for flexibility and work-life balance, while its office locations provide opportunities for in-person collaboration and networking. - Work Schedule: The standard workweek is 40 hours, with flexible hours and remote work options available. *ASSUMPTION:* Avetta's remote work arrangement and flexible hours make it an attractive option for candidates seeking a balance between work and personal life. The company's global presence also offers opportunities for international collaboration and exposure. 💼 Interview & Application Insights - Typical Process: The application process for this role may include an initial phone screen, followed by one or more in-depth interviews with members of the marketing and IT teams. A skills assessment or case study may also be required. - Key Assessment Areas: Candidates can expect to be evaluated on their technical skills, problem-solving abilities, and cultural fit with Avetta's values and work environment. - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Be prepared to discuss your experience with Marketo, Salesforce, and other marketing technology platforms, as well as your approach to data-driven decision-making and process improvement. - Research Avetta's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process. *ASSUMPTION:* Avetta's interview process is designed to evaluate candidates' technical skills, problem-solving abilities, and cultural fit. The ideal candidate will be proactive, strategic, and focused on driving continuous improvement. 🛠️ Tools & Technologies - Marketo - Salesforce - 6sense - Chilipiper - Zoominfo - Cvent - Other marketing technology platforms and tools as needed *ASSUMPTION:* The ideal candidate will have experience with Marketo, Salesforce, and other marketing technology platforms, as well as a willingness to learn and adapt to new tools and technologies as needed. 👔 Cultural Fit Considerations - Company Values: Avetta's company values include integrity, customer focus, innovation, collaboration, and accountability. The ideal candidate will demonstrate a strong alignment with these values and be committed to upholding them in their daily work. - Work Style: Avetta's work environment is collaborative, fast-paced, and focused on driving results. The ideal candidate will be comfortable working in a dynamic, team-oriented setting and be proactive in driving continuous improvement. - Self-Assessment Questions: - How do you demonstrate integrity and accountability in your daily work? - How have you approached data-driven decision-making and process improvement in previous roles? - How do you collaborate effectively with cross-functional teams to drive results? *ASSUMPTION:* Avetta's company culture is collaborative, innovative, and focused on driving results. The ideal candidate will be a strong cultural fit, demonstrating a commitment to the company's values and a willingness to work collaboratively with cross-functional teams. ⚠️ Potential Challenges - Role-specific challenges: This role requires a strong understanding of marketing technology platforms and a proactive approach to process improvement. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and demands. - Company-specific challenges: Avetta is a growing company, and the ideal candidate will be comfortable working in a fast-paced, evolving environment. They will also need to be able to balance the demands of their role with the needs of the broader organization. - Industry-specific challenges: The marketing technology landscape is constantly evolving, and the ideal candidate will need to stay up-to-date with the latest trends and best practices to drive continuous improvement. *ASSUMPTION:* The ideal candidate will be proactive, strategic, and focused on driving continuous improvement, even in the face of challenges and changing priorities. 📈 Similar Roles Comparison - Role differences: This role is focused on marketing operations and process improvement, while related roles such as Marketing Manager or Marketing Specialist may focus more on campaign execution and customer engagement. - Industry-specific context: The marketing technology landscape is complex and ever-evolving, requiring a strong understanding of marketing automation platforms, data management, and attribution modeling. - Career path comparison: This role is at the mid-career level and offers significant growth potential, with opportunities for advancement into leadership roles or related fields such as marketing analytics or marketing technology. *ASSUMPTION:* The ideal candidate will have a strong understanding of marketing technology platforms and a proactive approach to process improvement, with a clear vision for driving continuous improvement and contributing to the company's overall success. 📝 Sample Projects - Role-specific projects: Rebuilding a scalable foundation for Marketo and other marketing technology platforms, improving lead scoring and lifecycle processes, and optimizing cross-functional workflows. - Industry-specific projects: Implementing advanced attribution modeling, improving data governance and hygiene, and staying up-to-date with the latest marketing technology trends and best practices. - Reported responsibilities projects: Developing clear documentation for marketing operations processes and changes, providing ongoing training to marketing team members, and leading change management initiatives. *ASSUMPTION:* The ideal candidate will have experience with marketing technology platforms and a strong track record of driving continuous improvement and process enhancement in previous roles. ❓ Key Questions to Ask During Interview - Role-specific questions: - How do you approach data-driven decision-making and process improvement in marketing operations? - Can you describe your experience with Marketo, Salesforce, and other marketing technology platforms? - How have you optimized lead scoring and lifecycle processes in previous roles? - Company-specific questions: - How does Avetta support the professional growth and development of its employees? - What is the company's approach to cross-functional collaboration and teamwork? - Industry-specific questions: - How do you stay up-to-date with the latest marketing technology trends and best practices? - What is your approach to data governance and hygiene in marketing operations? *ASSUMPTION:* The ideal candidate will be proactive, strategic, and focused on driving continuous improvement, with a strong understanding of marketing technology platforms and a clear vision for contributing to the company's overall success. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link by July 22, 2025, at 11:59 PM PST. - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for the interview process by researching Avetta's company culture and values, and practicing your responses to common interview questions. - Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Job Description Enhancement Summary - Formatting: Proper use of HTML heading tags (h2, h3) for sections and subsections, bullet points for improved readability, and consistent emoji headers for easy navigation. - Assumptions: Explicitly stated assumptions about the job overview, key responsibilities, required qualifications, compensation and benefits, company context, role analysis, location and work environment, interview and application insights, tools and technologies, cultural fit considerations, potential challenges, similar roles comparison, sample projects, key questions to ask during interview, and next steps for applicants. - Industry-appropriate context: Provided industry-specific context for company size, company headquarters, company specialties, company description, company website, role analysis, geographic context, work schedule, typical process, key assessment areas, application tips, tools and technologies, company values, work style, self-assessment questions, role-specific challenges, industry-specific challenges, career path comparison, role-specific projects, industry-specific projects, reported responsibilities projects, role-specific questions, company-specific questions, and industry-specific questions. - ATS-optimized keywords: Incorporated relevant keywords throughout the job description to improve search visibility and relevance for Applicant Tracking Systems (ATS). - Strategic placement of ATS-optimized keywords: Placed keywords strategically throughout the job description to maximize their impact on ATS search results. - Consistent formatting and style: Maintained consistent formatting and style throughout the job description, with proper use of headings, paragraphs, bullet points, and spacing for improved readability and visual clarity. - Clear separation of required vs. preferred qualifications: Clearly separated required and preferred qualifications, with explicit assumptions about each category. - Salary information: Provided industry-standard salary ranges based on role, experience level, and location, with an explanation for the estimate. - Benefits: Listed benefits in bullet point format for easy reference. - Working hours: Specified working hours and flexibility details. - Company size-specific insights: Tailored content style and focus based on Avetta's company size (501-1000 employees) to provide relevant insights for job seekers. - Disclaimer: Included a short disclaimer at the end of the job description to remind applicants that the information provided is AI-assisted and should be verified directly with the employer before making decisions.