📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: SEDNA
🔹 Location: Cape Town, South Africa
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing marketing systems, primarily Hubspot and Salesforce
- Building and maintaining dashboards and reports to track marketing campaign performance
- Identifying areas for conversion rate optimization
- Collaborating with cross-functional teams to ensure consistent lead management processes and accurate attribution
ASSUMPTION: This role requires a strong focus on data analysis and process improvement to drive marketing effectiveness and efficiency.
📋 Key Responsibilities
✅ Manage and optimize marketing systems — primarily Hubspot and Salesforce — ensuring data accuracy and integration
✅ Build and maintain dashboards and reports to track marketing campaign performance, pipeline contribution, and ROI
✅ Own reporting across the full buyer journey — from first touchpoint to closed customer — and identify areas for conversion rate optimisation
✅ Partner with Marketing and Sales to ensure consistent lead management processes and accurate attribution
✅ Analyse campaign and funnel data, providing actionable insights and recommendations to improve effectiveness
✅ Support campaign planning with data-driven forecasts and post-campaign performance reviews
✅ Maintain data hygiene best practices across marketing and CRM platforms
✅ Champion continuous improvement by suggesting tools, processes, and strategies to enhance marketing effectiveness
ASSUMPTION: This role involves a mix of technical tasks, data analysis, and stakeholder management to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years experience in a Marketing Operations or similar analytical marketing role, preferably in a B2B SaaS or tech environment
Required Skills:
- Advanced proficiency in Hubspot and Salesforce
- Strong analytical skills; confident building reports, interpreting data, and telling the story behind the numbers
- Experience tracking and optimising the buyer journey across marketing and sales touchpoints
- Comfortable collaborating cross-functionally with Sales, RevOps, and Marketing teams
- Proactive, detail-oriented, and highly organised, with a passion for making systems and processes work better
- Self-starter attitude with the ability to work independently and drive initiatives forward
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Knowledge of marketing automation best practices
ASSUMPTION: Candidates with experience in marketing automation and data visualization tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between ZAR 600,000 - ZAR 900,000 per year, depending on experience and qualifications. This estimate is based on industry standards for Marketing Operations Managers in South Africa.
Benefits:
- Competitive salary
- Benefits package
- Opportunities for career progression and professional growth
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on communication and collaboration tools for global trade industries
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2017, with a history of rapid growth and expansion in the global trade communication sector
Company Description:
- Sedna is a data-driven communication platform that pushes profitability by transforming the way teams manage communication at scale
- They provide a smart, collaborative, and automated solution that helps the world’s biggest and fastest-moving businesses turn communication into action
- Their platform is designed for industries like maritime, where stakes are high, and every decision matters, enabling businesses to stay resilient and responsive across teams, locations, and time zones
Company Specialties:
- Email management and documentation
- Messaging and machine learning
- Collaboration and communication
- B2B and SaaS solutions
- Cloud technology and transaction management
- Maritime, supply chain, logistics, and commodities
Company Website: https://www.sedna.com
ASSUMPTION: Sedna's focus on data-driven communication and collaboration makes it an attractive employer for candidates interested in driving business impact through technology and analytics.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing and operations functions
Reporting Structure: This role reports directly to the Head of Growth and works closely with the wider Marketing, Sales, and RevOps teams
Work Arrangement: On-site, with occasional flexibility for remote work
Growth Opportunities:
- Potential career progression into senior marketing or operations roles
- Opportunities to specialize in specific areas of marketing operations or data analysis
- Chance to gain experience working in a fast-growing, global technology company
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace designed to foster innovation and teamwork
Office Location(s): The Tower, Buckingham Green, First Floor, London, England SW1E 6AS, GB and 531A Upper Cross Street, #04-98, Singapore, 051531, SG
Geographic Context:
- Cape Town is a vibrant, multicultural city with a strong focus on technology and innovation
- The office is located in a central business district, offering easy access to public transportation and amenities
- The city enjoys a Mediterranean climate, with mild, moderately wet winters and warm, dry summers
Work Schedule: Standard business hours, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The office environment at Sedna is designed to encourage collaboration and creativity, with a strong focus on data-driven decision-making and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate data analysis and reporting skills
- On-site interview with the Head of Growth and relevant team members to discuss the role, responsibilities, and fit
- Final decision and offer
Key Assessment Areas:
- Data analysis and reporting skills
- Hubspot and Salesforce proficiency
- Problem-solving and critical thinking
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience and achievements in marketing operations or data analysis roles
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for the technical assessment or case study by brushing up on your data analysis and reporting skills
- Research Sedna's company culture and values to demonstrate your cultural fit during the interview
ATS Keywords: Marketing Operations, Hubspot, Salesforce, Data Analysis, Reporting, Campaign Optimization, Lead Management, Cross-functional Collaboration
ASSUMPTION: The application process at Sedna is designed to assess both technical skills and cultural fit, with a strong focus on data-driven decision-making and continuous improvement.
🛠️ Tools & Technologies
- Hubspot
- Salesforce
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite
ASSUMPTION: Proficiency in Hubspot and Salesforce is essential for this role, while experience with data visualization tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Stay Ahead, Stay Agile
- Execute With Focus
- Work Together, Win Together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Proactive and detail-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where change is the norm?
- Are you comfortable working with large datasets and using data to drive decision-making?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Sedna values candidates who are adaptable, data-driven, and collaborative, with a strong focus on continuous improvement and execution.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-growing company
- Keeping up with the latest trends and best practices in marketing operations and data analysis
- Balancing the need for data-driven decision-making with the need for quick execution
- Adapting to a dynamic work environment with frequent changes and priorities
ASSUMPTION: These challenges are inherent in a fast-growing, dynamic company like Sedna and can be overcome by candidates who are adaptable, proactive, and focused on continuous improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Specialist or Marketing Data Analyst, but with a broader scope and more strategic focus
- In comparison to other marketing roles, this position requires a stronger focus on data analysis and process improvement
- Career progression in this role could lead to senior marketing or operations positions, or specialized roles in data analysis or marketing automation
ASSUMPTION: This role offers a unique blend of marketing and operations responsibilities, with a strong focus on data-driven decision-making and continuous improvement.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve lead quality and conversion rates
- Creating and maintaining dashboards to track marketing campaign performance and ROI
- Optimizing the buyer journey by identifying and addressing bottlenecks and areas for improvement
ASSUMPTION: These sample projects illustrate the data-driven, strategic nature of the Marketing Operations Manager role at Sedna.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and growth plans for the company?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does Sedna support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and progression?
- How does Sedna foster a culture of collaboration and teamwork, both within the marketing team and with other departments?
ASSUMPTION: These questions are designed to assess the strategic fit of the role, the company's commitment to employee growth, and the collaborative work environment at Sedna.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment or case study by brushing up on your data analysis and reporting skills
- Research Sedna's company culture and values to demonstrate your cultural fit during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
