Senior Manager - Marketing Operations

📌 Core Information

🔹 Job Title: Senior Manager - Marketing Operations

🔹 Company: StepStone Group

🔹 Location: Fredericton, New Brunswick, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing the marketing tech stack and ensuring technical execution of marketing programs
• Improving lead generation processes using marketing automation platforms and CRM
• Driving marketing performance reporting and ROI analyses
• Managing and mentoring marketing operations team members
• Collaborating cross-functionally with sales and marketing teams

ASSUMPTION: This role requires a high level of organization, attention to detail, and project management skills, with the ability to multitask and manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Manage all aspects of HubSpot, including systems administration, creation of marketing assets, and acting as the technical point of contact

✅ Drive marketing performance reporting and conduct in-depth ROI analyses

✅ Enhance marketing reporting suite and related tools and processes

✅ Manage marketing operations initiatives and drive process enhancements

✅ Oversee the continuous hygiene of marketing lead data using Salesforce and HubSpot

✅ Proactively recommend optimizations to marketing lead flow and operations

✅ Manage direct report(s) and provide ongoing mentorship and development support

✅ Lead HubSpot website chat operations and ensure quick response times and proper handling of all chat visitors and conversations

✅ Flawlessly execute technical work in the marketing operations stack

ASSUMPTION: This role involves a high level of technical proficiency and the ability to work with various marketing tools and platforms.

🎯 Required Qualifications

Education: Bachelor's degree preferred

Experience: Minimum of 6-10 years of experience in marketing operations, data analysis, and marketing program management

Required Skills:

• Proven experience working with Salesforce CRM
• Experience with tools including HubSpot, Marketo, Eloqua, or similar marketing automation solutions
• Knowledge of integrations and connectors for marketing tools
• Strong analytical background with the ability to translate data into actionable takeaways
• Excellent communication and collaboration skills

Preferred Skills:

• Certified HubSpot Marketing Software
• Experience working with marketing attribution model solutions

ASSUMPTION: Candidates with a strong background in marketing operations and data analysis, along with experience working with relevant marketing tools, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Manager role in Marketing Operations, the estimated salary range is CAD 120,000 - CAD 160,000 per year. This estimate takes into account the candidate's experience level, location, and the company's size.

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and the company's final decision.

📌 Applicant Insights

🔍 Company Context

Industry: StepStone Group is a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. They operate in over 30 countries worldwide and have a strong presence in Europe.

Company Size: With 1,001-5,000 employees, StepStone Group is a mid-sized company that offers a mix of structured processes and entrepreneurial spirit.

Founded: The company was founded in 1996 and has since grown into a global leader in its industry.

Company Description:

• StepStone Group has a simple but important mission: The right job for everyone.
• The company creates opportunities at scale for job seekers and companies by leveraging data, platform, and technology.
• They build great products and services that perfectly match talent and companies, resulting in fair and equitable hires.

Company Specialties:

• Online Recruiting and Job Search

Company Website: thestepstonegroup.com

ASSUMPTION: StepStone Group's extensive experience and global presence make it an attractive employer for candidates seeking a stable and well-established company with international opportunities.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the VP of Marketing.

Reporting Structure: The Senior Manager - Marketing Operations will manage a team of individual contributors and collaborate with cross-functional teams, including sales and other marketing teams.

Work Arrangement: This is an on-site role, with quarterly travel required for internal and external meetings.

Growth Opportunities:

• Potential career progression into a VP or Director role within the marketing department
• Opportunities to work on international projects and gain global experience
• Professional development opportunities through training and mentorship programs

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing operations and leadership.

🌍 Location & Work Environment

Office Type: The StepStone Group's Fredericton office is a modern, collaborative workspace designed to foster productivity and creativity.

Office Location(s): 744 McLeod Avenue, Fredericton, New Brunswick, Canada

Geographic Context:

• Fredericton is the capital city of New Brunswick, Canada, with a population of approximately 60,000 people.
• The city offers a mix of urban and rural living, with easy access to nature and outdoor activities.
• Fredericton has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work or adjusted hours as needed.

ASSUMPTION: Candidates who enjoy working in a collaborative, modern office environment and appreciate the benefits of living in a mid-sized city with easy access to nature will find this role and location appealing.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the VP of Marketing

Key Assessment Areas:

• Technical skills and experience with marketing operations tools and platforms
• Analytical and problem-solving skills
• Leadership and team management abilities
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills
• Be prepared to discuss specific examples of your experience with marketing automation platforms, CRM, and data analysis
• Research the company and be ready to explain why you are a good fit for their mission and values

ATS Keywords: Marketing Operations, Data Analysis, Project Management, Lead Management, HubSpot, Salesforce, Marketing Automation, Analytical Skills, Communication, Collaboration, Process Improvement, Team Management, ROI Analysis, KPI Measurement, Technical Execution, Training

ASSUMPTION: Applicants should focus on demonstrating their technical proficiency and relevant experience in marketing operations, as well as their ability to work collaboratively and manage teams.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Sendoso
• Dreamdata
• Monday.com

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to discuss their experience with each tool during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with cross-functional teams and managing team members?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, data-driven environment and enjoy collaborating with teams will find a good fit with StepStone Group's culture and work style.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• There may be a need to adapt to changes in the marketing operations landscape and tools
• Candidates may face competition for this role, given the company's strong reputation and benefits package
• The Fredericton location may limit the candidate pool for this role

ASSUMPTION: Candidates should be prepared to manage their time effectively, adapt to changes, and compete with other qualified applicants for this role.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, this position offers a higher level of responsibility and leadership, with the opportunity to manage a team and drive strategic initiatives
• StepStone Group's global presence and extensive experience in the industry provide unique opportunities for career growth and international exposure
• This role may require more experience and technical proficiency than entry-level or junior marketing operations positions

ASSUMPTION: Candidates should consider their career goals and experience level when comparing this role to other marketing operations positions in the industry.

📝 Sample Projects

• Developing and implementing a new lead scoring model to improve marketing-qualified lead (MQL) generation
• Streamlining the marketing operations workflow to reduce lead processing time by 20%
• Conducting a comprehensive audit of the marketing tech stack and making recommendations for optimization and cost savings

ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Manager - Marketing Operations may be responsible for, focusing on improving lead generation, streamlining processes, and optimizing marketing technology usage.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its marketing operations team members?
• What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
• How does the company measure the success of its marketing operations initiatives, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's priorities, allowing them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills
• Prepare for the interview by researching the company and practicing your responses to common marketing operations and leadership questions
• Follow up with the hiring manager or HR department within one week of your interview to express your interest in the role
• If selected for the final interview, be prepared to discuss your long-term career goals and how this role fits into your professional development plan

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.